AU & NZ
SG
MY
US
IE
Fast, Smart & Connected: How to Unlock the Potential of AI-Powered Hospitality CRM Automation
If you want your guests to keep returning to your venue, they need compelling, personal reasons to do so. A resounding 71% of consumers expect personalised interactions, which is a daunting prospect for operators of any size. AI-powered automation, delivered through your CRM, is the key to long-term guest retention that doesn’t drain your marketing budget.
Email marketing has always had a great ROI (as much as 3600%), but CRM automation is so much more than email campaigns. Download our whitepaper on the latest advancements in AI-driven automation to discover its full range of benefits, including:
- Unified data (a single customer view)
- Automated campaigns that deliver the right offers and messages
- Greater efficiency in workflows, saving you and your team time
- Forward-thinking, predictive strategy
Building the single customer view (SCV)
A hallmark of Acteol Evo, our AI-powered hospitality CRM, is its ability to bring together over 100 other platforms. It combines all of the customer insights from your different channels into a single customer view, automatically cleaning and deduplicating your data as it does so.
This single, integrated view is the key to tracking customers across the whole of their journey. Without it, you can only gather data on individual interactions that can’t be joined together.
Imagine being able to pinpoint and focus on your repeat customers, who are much more likely to have a higher lifetime value than the 70% who visit only once. With the right, AI-assisted approach, not only will you be able to pinpoint your returning guests, you will also be able to keep them engaged with personalised offers based on their history with your venue, which can also be automated to save time without cutting corners on quality.
Automating campaigns & workflows
The best hospitality CRM systems have been introducing automated processes for years but the introduction of AI technology has accelerated them to new heights. While it may be easy to see how automated email marketing can help save time and bring more guests through the doors, there are other benefits to good automation that aren’t so easy to spot.
- Workflow efficiency and staff empowerment. Automate time-consuming, repetitive tasks so that your team can spend their time in the areas of the business that will benefit the most from their creativity and unique expertise.
- Get real-time insights through conversational AI. Rather than panning for gold in rivers of data, why not ask your AI assistant to find the information for you? Conversational AI can return the insights you need with speed and precision.
- AI-powered automation improves over time. With AI, you’re not limited to the same rules and repetitive processes. It can learn what works for your business, improving campaigns and insights over time as it learns from your data.
Segmentation & predictive strategies
Segmentation—the ability to group your guests based on behaviours and demographics—has the ability to boost revenue from email campaigns by as much as 760%. When done well, your segments will divide users into groups based on factors that make meaningful differences to their engagement with your venues so that your marketing can be as impactful as possible.
AI-powered predictive analytics goes one step further than traditional segmentation. It can look forward as well as back, driving strategies based on the future probability of a guest or segment reacting positively to your communications.
Future-focused CRM technology
Acteol Evo has the potential to revolutionise your marketing, guest retention and workflows in many ways, but there are two key benefits that sum up its impact:
- Increase your guests’ lifetime value, while giving them experiences they love. There’s no better way to grow as a hospitality operator than to delight your guests every time they engage with you.
- Manage every guest touchpoint better than before. Save time at every touchpoint from marketing to feedback responses without sacrificing the quality your guests expect.
Our hospitality CRM is at the forefront of the AI revolution in hospitality. It is already equipped with all of the functionality that we’ve described here. It’s just waiting for you to give it a try. Taking advantage of a new opportunity should feel like an exciting moment, not a huge risk, and AI-powered CRM automation makes it exactly that. It takes the guesswork away and replaces it with powerful new pathways to success.
For the full, detailed look at what a CRM system featuring AI-powered automation can do for hospitality businesses, download our whitepaper today.
Begin the automation adventure
Ready to try Acteol for your business? Acteol SE is a streamlined platform for operators with fewer than 15 sites, while Acteol Atreemo is our enterprise solution, perfect for large chains and multi-brand groups. Try a demo today to see how our solutions could work for you.
