Hospitality CRM

The Campaign Builder Module offers a centralised platform for creating and tracking emails, texts, and push notifications, with the ability to create personalised dynamic content and trigger campaigns based on customer behaviour, while also providing various testing options, an asset library and optimised IP structure. 

• Create personalised campaigns through unlimited sends and multi-channel communication options 
• Design custom templates with drag and drop functionality and responsive on-brand email templates 
• Track important campaign stats and test and optimise campaigns for better results 

The Feedback and Enquiries Module is a system that efficiently collects and routes customer feedback and enquiries to relevant team members, while also providing a full audit trail of internal comments and correspondence with customers. 

• Automated triggered emails are created to collect post-visit feedback 
• Feedback is sent to team members based on location and category selected by the customer, with rules controlling the flow of tickets to ensure a timely response
• The system features a dashboard for reviewing response rates and status of tickets, as well as industry measures such as NPS, and tags can be used to create additional triggers and help with analysis. 
• Prompts customers to leave Trip Advisor and Google reviews post-visit and links feedback and enquiries to individual customer profiles

Create surveys and landing pages quickly with the Survey and Landing Page Builder Module.

Collect valuable data from new and existing customers through various answer formats and automated triggered emails, with the option to add show/hide rules and trigger campaigns based on responses. 

• Build branded, secure surveys and landing pages in minutes
• Choose from text, radio buttons, check boxes, and matrix options for answer formats 
• Add show/hide rules to change survey responses based on a customer's replies and trigger campaigns to continue the customer journey
• Collected data is linked to the customer profile to improve insight and understanding, with APIs available for third-party integration

Manage and monitor multiple social media feeds with Acteol's Social Media Module, which offers real-time tracking, sentiment analysis, and customisable dashboards to help you optimise your online presence.  

• Manage customer interactions and track posts, mentions, tweets, and reviews in real-time from multiple social media feeds 
• Utilise features like sentiment analysis and customisable dashboards to optimise online presence and monitor feedback scores from popular sites like TripAdvisor, Google, and Facebook, and compare site-by-site performance and competitor analysis
• Create real-time alerts, schedule campaigns and posts across multiple pages, and create a customisable social wall to focus on the feeds you want to track

Acteol's Audience Management Module enables businesses to expand their reach and engage customers through social channels by building custom and lookalike audiences, retargeting website visitors, and managing advertising budgets. 

• Target customers on social media platforms like Facebook, Instagram, Google, and YouTube using custom audiences built directly from your database
• Build lookalike audiences by combining your data with social channels to reach new customers
• Retarget website visitors using tracking data from Facebook and Google pixels
• Create always-on ads to engage specific customer groups like abandoned baskets or lapsing customers, and manage advertising budgets and spend while targeting key engagement times
• APIs are available to link to supporting social agencies

Acteol’s Loyalty Module offers rewards such as points or stamps for customer spending and activities, with options to redefine ways to earn, assign rewards based on specific criteria, and run loyalty campaigns to segmented customer groups. 

• Rewards can be assigned and configured in various ways, such as product level, activities, or engagement actions, with tiered programs to encourage additional spending and richer incentives to encourage desired actions 
• Customers can be assigned rewards based on cross-sell or up-sell items and are available to all loyalty members or specific groups 

Acteol supports different loyalty programmes, such as:  

• Digital wallets - a virtual card linked to a customer's details in a CRM system, allowing for easy identification of customers and attribution of direct spend. They can be used alongside an app or through a single-click email link 
• The Voucher Module allows businesses to create and send unique or generic voucher codes to incentivize future spending and visits from customers. 

The Sales Lead Portal is a tool that collects leads from multiple sources and allows businesses to manage them through the sales cycle while tracking results end to end. 

• Collects leads from various sources including third party websites, emails, social media feeds, and internal triggers 
• Assigns leads to specific team members and enables the creation of appointments and reminders 
• Provides the ability to send email and text messages to leads, trigger automated appointment reminders, and review sales team productivity and performance metrics 

Insights and Reports in the SCV provide interactive dashboards and reports that can be filtered by site, date, segment, and demographics and can be exported as chart images or raw data. 

• The SCV's visual charts cover database growth and source, demographic segments, visit and spend behaviour, and campaign performance 
• The dashboards and reports are interactive and can be filtered by various criteria 
• All dashboards can be exported as chart images or raw data for further analysis