Hospitality CRM

Hospitality CRM

Acteol (an Access company) is the enterprise CRM solution for the hospitality, retail and leisure sectors that helps operators track every guest interaction to create a powerful Single Customer View.

We work closely with our hospitality customers to help them better understand their customers and data and deliver more effective sales and marketing campaigns with a better ROI.  

With over 70 integrations to leading hospitality platforms and with over 10 modules ranging from feedback and enquiries, survey to social and loyalty we enable customers to do more with their data. Simply we’ll help you connect, segment, engage and measure.

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Single Customer View

Single Customer View (SCV)

Bring all of your data together to create a powerful Single customer view.

Customers

Customers

Acteol CRM customers deliver better guest experience, better customer loyalty and improved campaign ROI.

Integrations

Integrations

Over 70+ integrations to leading hospitality platforms.

Modules

Modules

Solutions to manage loyalty, campaigns, feedback, vouchers, insights and much more.

Single Customer View

The Single Customer View (SCV) sits at the core of what we do and is an ever-evolving place where all your customer data sits in one place – cleaned, de-duped and enriched – allowing you to better understand your individual customers. Updated daily with every customer interaction to ensure you have the most up-to-date view of each customer.

The SCV delivers a richer picture of your customer so that you can build deeper and broader insights into your customers' life-cycle, behaviours, preferences and a whole lot more.

Customer success story: Franco Manca

Through using Feedback Manager, the Franco Manca team were able to efficiently manage customer feedback, effectively monitor performance and as a result, constantly hit their SLA.

Single Customer View - Hospitality CRM

See how Acteol (an Access company) can help you create a Single Customer View

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What our clients say….

Acteol have been a pleasure to work with. They understand our business objectives and are supporting the team at Bill’s to adapt to a single customer view, and a new way of thinking about and understanding our customer.

Sara Keogh, Digital Marketing Manager, Bill's Restaurants

What our clients say...

It has become an integral part of the tools I use to influence business decisions. The differentiator between Acteol and its competitors will always be their willingness to work on integrations with other providers allowing me to…better understand behaviour. Supported by a variety of modules [it simplifies] the number of platforms we use.

Andreia Harwood, Head of Marketing, Wingstop (formerly Wasabi)

What our clients say...

The software is not only intuitive to navigate and give us an invaluable SCV, but Acteol also provides the support required to be able to use it effectively. Being able to manage our customer database through a system that can be integrated with our wide suite of data sources allows us to work more efficiently at all levels within the business.

Suzanne Maillardet-Clark, Head of Communications, New World Trading

Integrations


Acteol (an Access company) partner with the biggest names in the hospitality industry. Our technology connects EPoS, wifi, booking, online ordering, pay at table, click & collect, website, payroll, feedback platforms and loyalty systems from Access Hospitality and other 3rd party providers to form a fully integrated, closed-loop, Customer Relationship Management solution.

Connecting databases is key to everything we do. We, therefore, have a range of APIs to make the process as simple as possible.

ePOS integrations

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Reservations integrations

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Loyalty, mobile order & pay, click & collect integrations

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WiFi and guest feedback integrations

Guest Feedback Intergations
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Gift cards and e-commerce integrations

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Social and other integrations

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Customer Relationship Management (CRM)

Atreemo is our enterprise CRM solution from Acteol (an Access company) that delivers a closed-loop platform to help you track every interaction so that you can focus on what works and demonstrate the effectiveness of your sales and marketing activity.

It’s what you do with your data that counts! With all your data cleaned, structured and in one place you can put it to work. Getting the right message to the right person at the right time makes all the difference.

Atreemo is a modular platform that is packed full of features to help you get the most from your data, whatever your industry. It also means you only pay for the features you need.

Customer success story: Ping Pong

Ping Pong worked with Acteol (an Access company) to improve their CRM strategy.

Using dynamic campaigns, Ping Pong are able to deliver highly personalised campaigns based on any number of personal attributes.

1200X680 HOS Hospitalitylite

Access Atreemo Modules

Single Customer View

The Single Customer View is where all your data automatically comes together. Updated every day with every customer interaction to ensure you have the most up to date view of the customer.

Campaigns

The Campaign module enables you to create emails, texts and push notifications from one place with closed loop reporting so you can understand what drives repeat visits and spend.

Feedback and Enquiries

This module collects customer feedback and enquiries from multiple sources and routes them to the relevant team members so they can be responded to quickly and efficiently.

Survey

This module enables you to create surveys in minutes and use them to collect information from new customers or enrich data from your existing customers.

Social

Track posts, mentions, tweets and reviews from multiple feeds with the ability to reply from one single interface.

Audience Management

Reaching your customers through social channels can create exciting new ways to engage your customers. It can also be a powerful tool to expand your reach and recruit new customers to the database.

Vouchers

The voucher module enables you to create and send either unique codes or generic voucher codes which can be used to incentivise future spend and visits from your customers.

Loyalty

The loyalty module enables you to run a loyalty programme within your business so customers can earn and burn points when they visit. Track visits and spend levels compared to non-loyalty customers to understand the benefits.

Mapping

A rich Google Maps integration enables you to review the key data for each of your locations so you can understand the population, market penetration and demographics in the local area.

Sales Leads Portal

The SLP collects leads from multiple sources and triggers so your sales team can manage them through the sales cycle and track results end-to-end.

Insights

With the SCV comes a set of interactive Insights reports that easily enable you to drill down into your customer database. These visual charts include database growth and source, demographic segments, visit and spend behaviour and campaign performance. Each report can be drilled into for specific analysis by date range, location, segment and campaign.

Create a Single Customer View to improve loyalty and ROI

  • Easily track customer history, spend, loyalty and feedback, all in one place
  • Manage loyalty points, vouchers, offers and redemptions
  • Identify trends and patterns within your customer database
  • Send personalised, targeted and timely communications to drive visits and spend
  • Manage, monitor, categorise and escalate feedback easily and provide timely responses to your guests
  • Create and manage events. Segment your audience, monitor sign-ups and attendance and create and distribute automated multi-channel communications
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See how Acteol (an Access company) can help you create a Single Customer View

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Supporting you with your Hospitality suite

Drive efficiency and run a more profitable business with Access Hospitality EPoS

Manages and monitor food orders with our kitchen management system

Real-time, detailed reporting for head office function

Enhance customer purchasing with online shop and loyalty management

Add value to your business with our recipe costing and menu engineering solution

Explore the Hospitality suite

Explore our other hospitality products