Our hospitality CRM enables you to do more with your customer data.
Simply, we’ll help you connect, segment, engage and measure - with over 70 integrations to leading hospitality platforms and with over 10 modules ranging from feedback and enquiries, survey to social and loyalty.
Why use Access Hospitality CRM?
We work closely with our hospitality customers to help them better understand their customers and achieve a better ROI on sales and marketing activities:-
- Understand your customers - Bring all your data into one place will give you a better understanding of what makes your customers tick.
- Better returns on campaigns – with clean and structured data you can get the right message to the right person at the right time!
- Test and learn – track every interaction so you can focus on what works and improve campaign success.
Have less than 15 sites?
We work with hospitality businesses of any size. Whether you’ve got 2 or 200 hundred sites, our hospitality CRM can help you do more with your customer data. Compare Acteol Enterprise, our CRM for 16+ sites, with Acteol SE, ideal for businesses with less than 15 sites, to see which product best suits your operation.
Single Customer View (SCV)
Bring all of your data together to create a powerful Single Customer View.
Acteol CRM customers deliver better guest experience, better customer loyalty and improved campaign ROI.
Over 70+ integrations to leading hospitality platforms.
Solutions to manage loyalty, campaigns, feedback, vouchers, insights and much more.
Understand your customers with Single Customer View
The Single Customer View (SCV) sits at the core of what we do and is an ever-evolving place where all your customer data sits in one place – cleaned, de-duped and enriched – allowing you to better understand your individual customers. Updated daily with every customer interaction to ensure you have the most up-to-date view of each customer.
The SCV delivers a richer picture of your customer so that you can build deeper and broader insights into your customers' life-cycle, behaviours, preferences and a whole lot more.
Feedback | Call Teams | Marketing Activity | Click & Collect and Delivery | Loyalty | e-commerce | Event information | WiFi | Social | Transactions | Third Party Data | Personal Data | Website
Customer Success Story: Franco Manca
Through using Feedback Manager, the Franco Manca team were able to efficiently manage customer feedback, effectively monitor performance and as a result, constantly hit their SLA.
Read our full case study to find out how Franco Manca improved their communication with their customers.
What our customers say about Acteol, our hospitality CRM
"Acteol have been a pleasure to work with. They understand our business objectives and are supporting the team at Bill’s to adapt to a single customer view, and a new way of thinking about and understanding our customer."
"It has become an integral part of the tools I use to influence business decisions. The differentiator between Acteol and its competitors will always be their willingness to work on integrations with other providers allowing me to…better understand behaviour. Supported by a variety of modules [it simplifies] the number of platforms we use."
"The software is not only intuitive to navigate and give us an invaluable SCV, but Acteol also provides the support required to be able to use it effectively. Being able to manage our customer database through a system that can be integrated with our wide suite of data sources allows us to work more efficiently at all levels within the business."
"I have nothing but positive feedback from my experience with Acteol’s Atreemo so far. It’s been a pleasure working with such a powerful platform combined with a knowledgeable and helpful team. Our Account Support team are always on hand to help. They have been particularly supportive in putting together and executing a new CRM strategy for our business, plus taking our digital marketing department to the next level."
"The Atreemo system has allowed us to better gather and read data and get to know our guests by tracking visits and usage of vouchers. We have also been able to introduce a loyalty scheme which we can also track. I can always rely on [the account team] to keep track of our requests and projects, get tasks done and make suggestions for future projects. And raise anything I may have missed!"
Explore key features of our hospitality CRM
Acteol hospitality CRM is a modular platform that is packed full of features to help you get the most from your data, whatever your industry. It also means you only pay for the features you need.
Single Customer View
The Single Customer View is where all your data automatically comes together. Updated every day with every customer interaction to ensure you have the most up to date view of the customer.
The Campaign module enables you to create emails, texts and push notifications from one place with closed loop reporting so you can understand what drives repeat visits and spend.
Feedback and Enquiries
This module collects customer feedback and enquiries from multiple sources and routes them to the relevant team members so they can be responded to quickly and efficiently.
This module enables you to create surveys in minutes and use them to collect information from new customers or enrich data from your existing customers.
Track posts, mentions, tweets and reviews from multiple feeds with the ability to reply from one single interface.
Reaching your customers through social channels can create exciting new ways to engage your customers. It can also be a powerful tool to expand your reach and recruit new customers to the database.
The voucher module enables you to create and send either unique codes or generic voucher codes which can be used to incentivise future spend and visits from your customers.
The loyalty module enables you to run a loyalty programme within your business so customers can earn and burn points when they visit. Track visits and spend levels compared to non-loyalty customers to understand the benefits.
A rich Google Maps integration enables you to review the key data for each of your locations so you can understand the population, market penetration and demographics in the local area.
Sales Leads Portal
The SLP collects leads from multiple sources and triggers so your sales team can manage them through the sales cycle and track results end-to-end.
With the SCV comes a set of interactive Insights reports that easily enable you to drill down into your customer database. These visual charts include database growth and source, demographic segments, visit and spend behaviour and campaign performance. Each report can be drilled into for specific analysis by date range, location, segment and campaign.
See how Acteol hospitality CRM helps encourage return visits and customer loyalty
Acteol partner with the biggest names in the hospitality industry. Our technology connects EPoS, wifi, booking, online ordering, pay at table, click & collect, website, payroll, feedback platforms and loyalty systems from Access Hospitality and other 3rd party providers to form a fully integrated, closed-loop, Customer Relationship Management solution.
Connecting databases is key to everything we do. We, therefore, have a range of APIs to make the process as simple as possible.
Loyalty, mobile order & pay, click & collect integrations
WiFi and guest feedback integrations
Gift cards and e-commerce integrations
Social and other integrations
Our hospitality CRM works well with...
Booking and reservation software
Make booking a table at your venue simple for your guests and managing bookings, reservations and enquiries easy for your staff.
Integrated EPoS system can connect all your software to give you wider visibility over your entire operations.
Order and pay at table system
Our order and pay system for hospitality is simple to implement and easy for guests to use
How to make your customer data work harder
CRM strategies to drive ROI through segmentation and personalisation
Hospitality CRM FAQs
What is a CRM in hospitality industry?
CRM or customer relationship management is the technology used to manage interactions with customers during every stage of the customer journey. In hospitality, the CRM software might deal with communications to encourage return visits, pre-visit booking enquiries, booking reminders, to encourage pre-ordering and follow up communications post-visit.
Find out more about the best hospitality CRM for you
How do restaurants use a CRM?
As well as managing all customer interactions, your CRM software can reduce no-shows and encourage return visits. It helps restaurants to collect useful data, then clean and manage all their customer data in one place. This might include basic contact information such as name and phone number but can also be more in depth, such as recording number of visits, allergies, birthdays, spend per visit or other useful information.
Read more about the why you need a hospitality CRM
What are the benefits of using a CRM in hospitality?
CRM software helps hospitality businesses by reducing manual enquiry management through messaging automation such as sending booking reminders or menu details. Understanding your customers and then sending them timely communications can help encourage return visits and customer loyalty.
You can use your CRM system to send out review requests which can also promote your venue and encourage new visitors. By collecting and segmenting customer data you can tailor your communications to ensure your guests get the most value from your messages.
Read more about the benefits of a hospitality CRM
Explore our hospitality solutions
Industry leading hospitality software to drive efficiencies, improve profit margins and reduce administration time
Track every guest interaction to create a powerful Single Customer View with hospitality CRM
Drive more bookings, raise your venue’s profile and generate more sales with hospitality reservation and table booking software
Manage your tickets and guest administration, promotions and sales of any kind of event with ticketing software
Easy-to-use online gift voucher management software that allows you to make extra sales in your bar, restaurant or hotel with no set up costs.
Replace your paper processes with digital checklists and record logs
Automate workflow, reduce paperwork and make speedy fixes with property maintenance software