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Hospitality:
Hospitality CRM

Hospitality CRM

Our hospitality CRM enables you to do more with your customer data.

Simply, we’ll help you connect, segment, engage and measure - with over 70 integrations to leading hospitality platforms and with over 10 modules ranging from feedback and enquiries, survey to social and loyalty.

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Why use Access Hospitality CRM?

We work closely with our hospitality customers to help them better understand their customers and achieve a better ROI on sales and marketing activities:- 

  • Understand your customers - Bring all your data into one place will give you a better understanding of what makes your customers tick. 
  • Better returns on campaigns – with clean and structured data you can get the right message to the right person at the right time! 
  • Test and learn – track every interaction so you can focus on what works and improve campaign success. 

Have less than 15 sites?

We work with hospitality businesses of any size. Whether you’ve got 2 or 200 hundred sites, our hospitality CRM can help you do more with your customer data. Compare Acteol Enterprise, our CRM for 16+ sites, with Acteol SE, ideal for businesses with less than 15 sites, to see which product best suits your operation.

View Acteol SE

Features:
Acteol Enterprise
Acteol SE
Rich Single Customer View profile for every guest
Understand every customer data point to understand the ‘who, when, what, why and how much’
Data auto segmented into pre-determined segments
Data auto segmented into a range of pre-determined segments e.g. favourite venue / day of week / time of day
GDPR controls
Ensure you are data compliant
Unlimited segmentation, templates & email sends
Pre-built templates available e.g. welcome, birthday weather triggers that you can use time and time again
Drag & drop segmentation tool
Tool for insights, selections and targeting
Reporting and insights
Reporting and insights on database growth and makeup, campaign performance, visit rates, covers and more
Campaign builder - create & automate personalised emails
Campaign builder - create & automate hyper personalised emails with dynamic content via a drag and drop interface
Weather trigger
Weather trigger - schedule your customer engagement campaigns based on the weather forecast
Journey builder tool
Create multi-channel, multi-step & multi-branching campaigns with our journey builder tool
Web site tracking
Web site tracking – see who is visiting and target them with relevant follow up content
Survey and landing page builder
Create branded secure surveys in minutes with multiple answer formats with all collected data linked to customer profiles
* Available as an additional add-on
Voucher module
Send codes via email, SMS or social with real-time voucher validation to deliver end-to-end tracking via direct EPoS integration
* Available as an additional add-on
Audience management
Create custom audiences and target with advertising across multiple channels, use tracking data from Facebook and Google pixels to re-target website visitors
* Available as an additional add-on
Social media manager
See all posts, mentions and reviews in real time and reply directly to customers. Review feedback scores and compare site by site
* Available as an additional add-on
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Single Customer View (SCV)

Bring all of your data together to create a powerful Single Customer View.

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Customers

Acteol CRM customers deliver better guest experience, better customer loyalty and improved campaign ROI.

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Integrations

Over 70+ integrations to leading hospitality platforms.

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Modules

Solutions to manage loyalty, campaigns, feedback, vouchers, insights and much more.

Understand your customers with Single Customer View

The Single Customer View (SCV) sits at the core of what we do and is an ever-evolving place where all your customer data sits in one place – cleaned, de-duped and enriched – allowing you to better understand your individual customers. Updated daily with every customer interaction to ensure you have the most up-to-date view of each customer.

The SCV delivers a richer picture of your customer so that you can build deeper and broader insights into your customers' life-cycle, behaviours, preferences and a whole lot more.

Feedback | Call Teams | Marketing Activity | Click & Collect and Delivery | Loyalty | e-commerce | Event information | WiFi | Social | Transactions | Third Party Data | Personal Data | Website

Customer Success Story: Franco Manca

Through using Feedback Manager, the Franco Manca team were able to efficiently manage customer feedback, effectively monitor performance and as a result, constantly hit their SLA.

Read our full case study to find out how Franco Manca improved their communication with their customers.

What our customers say about Acteol, our hospitality CRM

Explore key features of our hospitality CRM

Acteol hospitality CRM is a modular platform that is packed full of features to help you get the most from your data, whatever your industry. It also means you only pay for the features you need.

Single Customer View

The Single Customer View is where all your data automatically comes together. Updated every day with every customer interaction to ensure you have the most up to date view of the customer.

Campaigns

The Campaign module enables you to create emails, texts and push notifications from one place with closed loop reporting so you can understand what drives repeat visits and spend.

Feedback and Enquiries

This module collects customer feedback and enquiries from multiple sources and routes them to the relevant team members so they can be responded to quickly and efficiently.

Survey

This module enables you to create surveys in minutes and use them to collect information from new customers or enrich data from your existing customers.

Social

Track posts, mentions, tweets and reviews from multiple feeds with the ability to reply from one single interface.

Audience Management

Reaching your customers through social channels can create exciting new ways to engage your customers. It can also be a powerful tool to expand your reach and recruit new customers to the database.

Vouchers

The voucher module enables you to create and send either unique codes or generic voucher codes which can be used to incentivise future spend and visits from your customers.

Loyalty

The loyalty module enables you to run a loyalty programme within your business so customers can earn and burn points when they visit. Track visits and spend levels compared to non-loyalty customers to understand the benefits.

Mapping

A rich Google Maps integration enables you to review the key data for each of your locations so you can understand the population, market penetration and demographics in the local area.

Sales Leads Portal

The SLP collects leads from multiple sources and triggers so your sales team can manage them through the sales cycle and track results end-to-end.

Insights

With the SCV comes a set of interactive Insights reports that easily enable you to drill down into your customer database. These visual charts include database growth and source, demographic segments, visit and spend behaviour and campaign performance. Each report can be drilled into for specific analysis by date range, location, segment and campaign.

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See how Acteol hospitality CRM helps encourage return visits and customer loyalty

Integrations

Acteol partner with the biggest names in the hospitality industry. Our technology connects EPoS, wifi, booking, online ordering, pay at table, click & collect, website, payroll, feedback platforms and loyalty systems from Access Hospitality and other 3rd party providers to form a fully integrated, closed-loop, Customer Relationship Management solution.

Connecting databases is key to everything we do. We, therefore, have a range of APIs to make the process as simple as possible.

ePOS integrations

Access logo
Zonal logo
NCR logo
Aloha logo
Comtrex logo
Lightspeed logo
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Kobas logo
Tissl logo
Givex logo
Ikentoo logo
Gladstone logo
Legend logo
Trainline logo
Havenstar logo

Reservations integrations

Designmynight logo
Opentable logo
liveRes logo
ResDiary logo
Bookatable logo
Sevenrooms logo
Resy logo
Aleno logo
Favouritetable logo

Loyalty, mobile order & pay, click & collect integrations

VitaMojo logo
Wi5 logo
Bink logo
Preoday logo
Orderbee
Pepper logo
myCheck logo
orderswift logo
S logo
Eagle eye logo
Zonal logo
5Loyality logo

WiFi and guest feedback integrations

Wireless social logo
Captini logo
Splash logo
Fydelia logo
Purple logo
Feeditback logo
Hgem logo
Yumpingo

Gift cards and e-commerce integrations

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eagle eye logo
Voucher cart logo
Shopify logo
Changlebee logo
Stripe logo

Social and other integrations

Tahola logo
Viral sweep logo
Comtrade logo
fourth logo
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Social Intergations13

Our hospitality CRM works well with...

Booking and reservation software

Make booking a table at your venue simple for your guests and managing bookings, reservations and enquiries easy for your staff.

EPoS

Integrated EPoS system can connect all your software to give you wider visibility over your entire operations.

Order and pay at table system

Our order and pay system for hospitality is simple to implement and easy for guests to use

How to make your customer data work harder

To turn customers into loyal customers requires more personalisation and this requires knowing and understanding the finer details of their preferences and behaviours.
Download Guide

CRM strategies to drive ROI through segmentation and personalisation

In such a competitive space, how do you identify the right time? How do you make sure you deliver an engaging message that will drive customers to visit?
Download Guide

Hospitality CRM FAQs

What is a CRM in hospitality industry?

CRM or customer relationship management is the technology used to manage interactions with customers during every stage of the customer journey. In hospitality, the CRM software might deal with communications to encourage return visits, pre-visit booking enquiries, booking reminders, to encourage pre-ordering and follow up communications post-visit.

Find out more about the best hospitality CRM for you

How do restaurants use a CRM?

As well as managing all customer interactions, your CRM software can reduce no-shows and encourage return visits. It helps restaurants to collect useful data, then clean and manage all their customer data in one place. This might include basic contact information such as name and phone number but can also be more in depth, such as recording number of visits, allergies, birthdays, spend per visit or other useful information.

Read more about the why you need a hospitality CRM

What are the benefits of using a CRM in hospitality?

CRM software helps hospitality businesses by reducing manual enquiry management through messaging automation such as sending booking reminders or menu details. Understanding your customers and then sending them timely communications can help encourage return visits and customer loyalty.

You can use your CRM system to send out review requests which can also promote your venue and encourage new visitors. By collecting and segmenting customer data you can tailor your communications to ensure your guests get the most value from your messages.

Read more about the benefits of a hospitality CRM

Explore our hospitality solutions

Industry leading hospitality software to drive efficiencies, improve profit margins and reduce administration time

 

Simplify the customer experience and increase speed of service with hospitality EPoS, kitchen display system and mobile order and pay system

 

Track every guest interaction to create a powerful Single Customer View with hospitality CRM

 

Control your procurement process with complete visibility of expenditure for maximum savings with purchase to pay software, menu management software and food waste software

 

Drive more bookings, raise your venue’s profile and generate more sales with hospitality reservation and table booking software

 

Manage your tickets and guest administration, promotions and sales of any kind of event with ticketing software

 

Simplify and automate employee management with HR software for hospitality, payroll and hospitality LMS

 

Easy-to-use online gift voucher management software that allows you to make extra sales in your bar, restaurant or hotel with no set up costs.

 

Replace your paper processes with digital checklists and record logs 

 

Automate workflow, reduce paperwork and make speedy fixes with property maintenance software