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Hospitality CRM

Acteol CRM

Acteol CRM makes marketing easy for hospitality businesses with smart segmentation, targeted messaging and automated cross-channel campaigns that bring more guests back to your venue more often. 

Why choose Acteol CRM? 

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Made for hospitality 

Discover data insights and tools to help you stay connected with your guests.

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Smart segmentation 

Create a powerful single customer view that enables you to create targeted and effective campaigns. 

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Build customer journeys 

Define triggers to automate marketing emails and SMS based on guest behaviours. 

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Performance analytics 

Track the effectiveness of your marketing campaign, measure ROI and identify areas for improvement. 

Acteol - designed for hospitality

We build tailored CRM solutions for hospitality businesses of any size. So, whether you have two or 200 hundred sites, Acteol can help you do more with your customer data.

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Hospitality CRM

Designed specifically for the hospitality industry, our hospitality CRM enables you to connect with your customers and deliver personalised, relevant, and trackable campaigns.

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Hotel CRM

Our hotel CRM is the perfect fit for hotel operators, big and small, enabling you to seamlessly connect, segment, engage, and measure your customer data like never before.

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Less than 15 sites?

Compare Acteol Enterprise, our CRM for 16+ sites, with Acteol SE, ideal for businesses with less than 15 sites, to discover the best fit for your needs.

Acteol SE
Acteol Enterprise
Rich Single Customer View profile for every guest
Understand every customer data point to understand the ‘who, when, what, why and how much’
Data auto segmented into pre-determined segments
Data auto segmented into a range of pre-determined segments e.g. favourite venue / day of week / time of day
GDPR controls
Ensure you are data compliant
Unlimited segmentation, templates & email sends
Pre-built templates available e.g. welcome, birthday weather triggers that you can use time and time again
Drag & drop segmentation tool
Tool for insights, selections and targeting
Reporting and insights
Reporting and insights on database growth and makeup, campaign performance, visit rates, covers and more
Campaign builder - create & automate personalised emails
Campaign builder - create & automate hyper personalised emails with dynamic content via a drag and drop interface
Weather trigger
Weather trigger - schedule your customer engagement campaigns based on the weather forecast
Journey builder tool
Create multi-channel, multi-step & multi-branching campaigns with our journey builder tool
Web site tracking
Web site tracking – see who is visiting and target them with relevant follow up content
Survey and landing page builder
Create branded secure surveys in minutes with multiple answer formats with all collected data linked to customer profiles
* Available as an additional add-on
Voucher module
Send codes via email, SMS or social with real-time voucher validation to deliver end-to-end tracking via direct EPoS integration
* Available as an additional add-on
Audience management
Create custom audiences and target with advertising across multiple channels, use tracking data from Facebook and Google pixels to re-target website visitors
* Available as an additional add-on
Social media manager
See all posts, mentions and reviews in real time and reply directly to customers. Review feedback scores and compare site by site
* Available as an additional add-on

Benefits of using Acteol CRM

  • Harness data-driven behavior and personality insights to better understand your guests' needs and enhance guest engagement. 
  • Increase customer loyalty and create more repeat visits from your existing customer base.  
  • Connect all your business data in one place with seamless software integrations for improved operation efficiency. 
  • Keep your customer data safe, secure and compliant with our robust CRM platform. 
  • Discover a flexible, scalable solution to accommodate your business growth. 
  • Rely on dedicated support from your personal Access Customer Account Manager

Join thousands of restaurants, pubs, bars and hotels using Acteol

Maximise ROI with Acteol CRM

Explore your revenue potential with Acteol CRM ROI calculator

£ 152000

attributed spend

from email campaigns over a 2 month period, by a 20 site casual dining pub brand

£ 55000

total spend generated

from a small self-serve fast casual brand’s email campaigns in one month

£ 380000


from a Christmas campaign by a large pub company

Customer Success Story: Franco Manca

If you’re looking for proof that a great customer experience can translate to tangible results, look no further than this case study on Franco Manca. By implementing our restaurant CRM, the popular restaurant chain was able to streamline their operations, provide more personalised experiences, and build stronger relationships with customers.

The results speak for themselves: Franco Manca saw a 13% increase in repeat visits, a 15% increase in revenue per visit, and a 20% increase in customer feedback ratings.  

Whether you're a small business or a large enterprise, this case study is a must-read for anyone looking to take their hospitality operations to the next level. 

What our customers say about Acteol

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See how Acteol CRM helps encourage return visits and customer loyalty