Hospitality CRM
Loyalty and rewards CRM software for hospitality
Discover the powerful loyalty module with our hospitality CRM and how its customisable features can benefit your hospitality business.
Reward customers for their spend, visits, and referrals with stamps or points and configure rewards based on product level, day and time, and other engagement actions.
By adding the fully integrated Loyalty module to our CRM, it allows you to create strategic loyalty campaigns to drive customer spend and increase customer visits.
Why choose Acteol for loyalty CRM software?
As hospitality specialists, we understand the unique challenges faced by restaurants, pubs, bars and hotels.
With years of experience working with some of the biggest brands in the UK, Acteol CRM's loyalty module delivers all the tools you need to create a range of different loyalty programs and drive engagement through highly targeted campaigns delivered through the CRM.
Our loyalty module is the perfect tool to increase customer loyalty and engagement - with tiered options and non-action thresholds to encourage desired actions, surprise and delight style campaigns, as well as customer segmentation based on behavior and preferences.
Benefits of using a loyalty module in CRM
- Increase customer visits – Loyalty incentives that encourage additional visits are proven to increase visit frequency.
- Increased customer engagement - Customised rewards and tiered loyalty programs encourage customers to engage more frequently and spend more.
- Improved customer retention - By offering personalised and targeted loyalty programs, businesses can improve customer satisfaction resulting in a more loyal customer.
- Better customer insights - Identify and group customers based on their actions, visit behaviours and preferences, providing valuable insights that can be used to inform marketing strategy and operational decisions.
- Greater operational efficiency - Automate loyalty program administration and management, reducing the need for manual effort and streamlining operations.
- Track success of loyalty campaigns - Analyse and improve loyalty programs through monitoring the earning and burning rate for points or stamps, increase in visits or spend as a result of being a loyalty member and the ratio between them.
Create loyalty with a powerful CRM
Combine Acteol's loyalty module with other functions in the Acteol CRM, such as marketing automation and customer service.
Maximise the value of your loyalty program and deliver exceptional customer experiences that drive engagement and loyalty, with personalised promotions, targeted communications, and exceptional customer support.
Watch the video to better understand how Acteol CRM can help your business >
Features of our loyalty module
Flexible reward configurations
Personalise rewards to incentivise different customer behaviours, such as increasing spend, visiting at a different day or time or an online purchase. Acteol CRM's loyalty module offers a range of configurable reward options, such as assigning rewards for spend, visits, specific products or for actions such as referring a friend.
Mobile wallet
You don’t need an expensive app to run a loyalty program. Our digital wallet acts as a loyalty member ID with self-identification bar/QR code for scanning at point of sale, for earning and burning of rewards. It can also act as a stamp card highlighting progress to next reward.
Customer web portal
Our CRM provides a member portal where customer's can login to update personal details and preferences, as well as accessing member card and balance, transaction lists and available offers and rewards.
Tiered loyalty programs
Offer increased rewards to encourage customers to reach higher tiers, leading to greater engagement and spend.
Customer segmentation
Identify and group customers based on their actions and preferences, allowing them to create targeted campaigns that resonate with different customer groups.
Surprise and delight campaigns
Run surprise and delight style loyalty campaigns, which can help keep customers engaged and coming back for more.
Create vouchers to incentivise spending
The voucher module within our hospitality CRM, Acteol, is a powerful feature of the loyalty offer, enabling you to create and distribute unique or generic voucher codes to incentivise future spending and visits from your customers.
Our voucher module is a valuable tool for driving customer engagement and increasing revenue, by allowing you to:
- Send codes through email, SMS, push notifications, or social media channels, with real-time validation to track
- Analyse redemption through direct EPoS integration or the Acteol App
- Set rules for usage
- Track average redemption values
- Test different rewards
Additionally, APIs allow for integration with third-party apps and websites to promote your offers to a wider audience.
See how Acteol hospitality CRM helps encourage return visits and customer loyalty
Related resources
Read more about hospitality CRM, marketing your venue and building customer relationships
Loyalty FAQs
What is loyalty management in a CRM?
Loyalty management in a CRM refers to the available tools and programs in a CRM system that are designed to support customer loyalty initiatives. Many CRM systems include a loyalty module or the ability to integrate with a third-party loyalty platform so that businesses can enhance the loyalty offer with personalisation and targeted marketing through the CRM system.
The loyalty management included within the CRM typically will help businesses run different kinds of loyalty schemes and detailed analytics to measure their effectiveness.
The ultimate goal of loyalty management is to increase customer retention and lifetime value, ultimately leading to sustained business growth.
How can you use a CRM to offer rewards to customers?
A CRM system can help you to analyse your customer data to identify different segments and deliver reward offers to customers through targeted marketing communications.
The CRM system can help you deliver marketing communications at key points of the customer journey to help deliver information about loyalty and rewards, such as sending a voucher via email on the anniversary of their first visit, for example.
How does CRM help in building customer loyalty for your hospitality venue?
A CRM system enables hospitality operators to build loyalty by delivering more personalised and targeted communications based on in-depth customer data that includes their preferences and behaviours.
In addition, the CRM enables businesses to implement loyalty programs that offer rewards and incentives, such as discounts and freebies to encourage repeat business and foster long-term loyalty.
Explore our hospitality solutions
Industry leading hospitality software to drive efficiencies, improve profit margins and reduce administration time
Simplify the customer experience and increase speed of service with hospitality EPoS, kitchen display system and mobile order and pay system
Track every guest interaction to create a powerful Single Customer View with hospitality CRM
Control your procurement process with complete visibility of expenditure for maximum savings with purchase to pay software, menu management software and food waste software
Drive more bookings, raise your venue’s profile and generate more sales with hospitality reservation and table booking software
Manage your tickets and guest administration, promotions and sales of any kind of event with ticketing software
Simplify and automate employee management with HR software for hospitality, payroll and hospitality LMS
Easy-to-use online gift voucher management software that allows you to make extra sales in your bar, restaurant or hotel with no set up costs.
Replace your paper processes with digital checklists and record logs
Automate workflow, reduce paperwork and make speedy fixes with property maintenance software
