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Hospitality CRM
Smart hospitality CRM
Market-leading customer data and engagement platform used by thousands of hospitality venues throughout the UK to deliver personalised, relevant and trackable campaigns.
Acteol SE is a complete hospitality CRM platform that allows restaurants, pubs and bars of 15 sites and under to get all their customer data in one place in a single customer view.
Drive smart marketing decisions
Acteol SE enables you to deliver personalised, relevant and trackable campaigns that help tackle some of your business challenges:
- Increase customer visits
- Drive revenue
- Deliver an average of over 12 X ROI on marketing spend*
*ROI calculation based on 5 Acteol clients with between 5-20 sites over a 12-month period
Used by thousands of hospitality venues in the UK
Results that speak for themselves using our hospitality CRM
in direct spend
was attributed to a gastro pub's monthly targeted mail campaigns
total spend generated
from a small self-serve fast casual brand’s email campaigns in one month
open rate
for Café/Bakery Brand which launched real-time triggered campaigns with vouchers
Drive more engagement with detailed customer profiles
Every digital touchpoint your customers encounter provides you with the opportunity to collect important customer data.
The Single Customer View brings all that data from across your business (EPoS, Wifi, delivery, order and pay at table, self service kiosk, loyalty apps) together in one place.
Acteol SE enables you to use the following data to build detailed customer profiles to make informed marketing decisions and drive more marketing engagement:
- Demographics - Gather age, gender, marital status and job title information to help you create highly targeted campaigns.
- Location - Your customers postcode or city can help you drive activity based on proximity to a particular venue or generate campaigns based on the weather.
- Transactional - Learn more about your customers’ spending and visiting behaviour such as the date of their last visit, their preferred day of the week to visit, items purchased, average order and how they interacted with your past marketing campaigns.
- Personalised - Use data to create personalised offers and campaigns based on dietary preferences and requirements or to build automated birthday campaigns.
Measure and report against all marketing activity
Perhaps the most important thing when it comes to customer marketing is understanding if it made a difference. Acteol SE has closed loop reporting built in as standard, so you can understand how many customers visited (and what they spent) from your campaigns. This enables you to do more of the activity that works and less of the activity that doesn’t!
Create unlimited customer segments
Along with a series of pre-built segments that are provided out of the box, Acteol SE’s Drag & Drop Segmentation Tool allows you to define and build customer segments as you capture data so you can target the right people, with the right message, at the right time via email, SMS or social platforms.
Build personalised campaigns for maximum engagement
Acteol SE’s Drag & Drop Email and SMS Campaign Builder Tool allows you to build personalised campaigns using your data quickly and easily. There’s no need to import or export data from different systems - it’s all in one place, so you can start targeting your segments in minutes!
Find out how to encourage return visits and customer loyalty
Reporting to provide rich data insights
Not only is Acteol SE packed full of clever tools to effectively and efficiently engage your customers, it also provides rich insights and closed loop reporting to measure campaign ROI by tracking associated visits and spend, so you can continually optimise, review and refine your activity to improve results.
- A/B split testing metrics
- Campaign associated visits and spend
- Click tracking heat maps to optimise email content
- Interest engagement tagging
- Overall email quality score
- List grow and profile enrichment
Explore our hospitality solutions
Industry leading hospitality software to drive efficiencies, improve profit margins and reduce administration time
Simplify the customer experience with hospitality EPoS
Track every guest interaction to create a powerful Single Customer View with hospitality CRM
Control your procurement process with complete visibility of expenditure for maximum savings with purchase to pay software and menu management software
Drive more bookings, raise your venue’s profile and generate more sales with hospitality reservation and table booking software
Manage your tickets and guest administration, promotions and sales of any kind of event with ticketing software
Simplify and automate employee management with HR software for hospitality, payroll and hospitality LMS
Easy-to-use online gift voucher management software that allows you to make extra sales in your bar, restaurant or hotel with no set up costs.
Replace your paper processes with digital checklists and record logs
Automate workflow, reduce paperwork and make speedy fixes with property maintenance software
Hospitality CRM FAQs
What is a CRM in hospitality industry?
CRM or customer relationship management is the technology used to manage interactions with customers during every stage of the customer journey. In hospitality, the CRM software might deal with communications to encourage return visits, pre-visit booking enquiries, booking reminders, to encourage pre-ordering and follow up communications post-visit.
How do restaurants use a CRM?
As well as managing all customer interactions, your CRM software can reduce no-shows and encourage return visits. It helps restaurants to collect useful data, then clean and manage all their customer data in one place. This might include basic contact information such as name and phone number but can also be more in depth, such as recording number of visits, allergies, birthdays, spend per visit or other useful information.
Read more about the why you need a hospitality CRM
What are the benefits of using a CRM in hospitality?
CRM software helps hospitality businesses by reducing manual enquiry management through messaging automation such as sending booking reminders or menu details. Understanding your customers and then sending them timely communications can help encourage return visits and customer loyalty.
You can use your CRM system to send out review requests which can also promote your venue and encourage new visitors. By collecting and segmenting customer data you can tailor your communications to ensure your guests get the most value from your messages.
Read more about the benefits of a hospitality CRM
