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Improve guest acquisition, increase loyalty and maximise marketing ROI
Hospitality operators often face disconnected marketing, underused data, and inconsistent results, making it hard to drive repeat visits or prove impact.
This hub provides practical insights and tools to help you connect campaigns, better understand your guests, and turn engagement into measurable revenue growth.
Start with your biggest marketing challenge
Not sure where to begin? Start with the challenge that sounds most familiar.
Each section explores the problem, what strong performance looks like, and the tools and insights helping hospitality operators improve results.
Jump to your challenge:
Increasing loyalty and repeat visits
The challenge
Attracting new guests is only part of the equation. Many operators struggle to turn first-time visitors into loyal, repeat customers. Without a clear loyalty strategy, valuable opportunities to increase lifetime value are missed.
What stronger performance looks like in practice
A connected loyalty approach brings guest data, campaigns and incentives together. Operators use CRM insights to personalise offers, automate communications and reward behaviour, encouraging guests to return more often.
Learn how to build and optimise loyalty strategies:
Understanding and engaging your audience
The challenge
Guest data is often fragmented across multiple systems and underused. Without a clear view of your audience, communications remain generic, campaigns underperform, and personalisation opportunities are missed.
What stronger performance looks like in practice
A unified customer view brings together behavioural, transactional and engagement data. This helps hospitality teams segment audiences and deliver targeted, personalised communications across email, SMS and digital channels.
Improve data usage and segmentation:
"Acteol helped us create this exclusive experience that our customers absolutely love. The results have been beyond our expectations – increased visits, higher spending, and a real sense of community among our Platinum Club members. "
Gusto Italian
Planning and executing high-performing campaigns
The challenge
Marketing activity is often reactive, manual and siloed across channels. This makes it harder to deliver consistent campaigns and capitalise on key trading periods throughout the year.
What stronger performance looks like in practice
A structured, automated approach where campaigns are planned in advance and aligned across channels. This creates more consistent, targeted campaigns while saving time and improving performance.
Planning resources:
- Marketing calendar for hospitality
- Hospitality guide to sporting events
- Integrations
Proving marketing ROI and performance
The challenge
It’s often difficult to see which marketing activities are driving results. Without clear reporting and attribution, teams struggle to optimise campaigns, justify spend and demonstrate revenue impact.
What stronger performance looks like in practice
Clear, centralised reporting connects marketing activity to business outcomes. Teams can track campaign performance, understand guest behaviour and use data to continuously improve their marketing strategy.
Supporting insights:
Building the right marketing and CRM foundation
The challenge
With so many tools and options available, choosing the right CRM and marketing setup can feel overwhelming. Many operators lack clarity on costs, capabilities and how systems should work together.
What stronger performance looks like in practice
A well-integrated marketing and CRM ecosystem aligns with business goals. Operators have confidence in their technology choices, understand the value it delivers, and benefit from connected systems that support growth.
Guidance for choosing the right solution:
Staying ahead with trends, AI and strategy
The challenge
Hospitality marketing is evolving rapidly, with new technologies, changing guest expectations and increasing reliance on data. Keeping up with these changes while maintaining effective day-to-day marketing can be challenging.
What stronger performance looks like in practice
A forward-looking strategy that embraces innovation. Operators leverage AI, data insights and structured planning to stay ahead of trends, optimise guest engagement and future-proof their marketing approach.
Content to explore:
Take control of your hospitality marketing performance
Bring together your guest data, campaigns and insights to drive measurable growth across your business.
