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Hospitality CRM
Guest Feedback, Surveys and Event Leads for Hospitality
Listen, respond, and convert - on one connected platform
Every interaction is a chance to understand your guests better. With Acteol Evo, you can capture their voice, fix issues fast, and turn event interest into bookings - all from a single platform.
Surveys - Collect insights that drive action
Create branded surveys in minutes and use what you learn to improve experiences and keep guests coming back.
- Build in minutes, brand it your way - choose from text, radio buttons, checkboxes, or matrix questions, with options like exclusive answers and randomised order for better accuracy
- Publish anywhere - share via email, your website, or social channels
- Enrich guest profiles automatically - responses are linked to each guest, so you can segment smarter and personalise future communications
- Trigger next steps - launch thank-you messages, follow-ups or offers based on answers (e.g., low satisfaction, dietary preferences, occasion)
- Great for - post-visit feedback, data capture at signup, competitions, menu research, preference gathering
Transform customer feedback into actionable insights with Acteol Evo. Watch the demo to see how!
Feedback & Enquiries - Respond fast, resolve better
Bring inbound comments, complaints and questions into one place and route them to the right people - quickly and professionally.
- Collect feedback from multiple sources - website forms, post-visit emails, social mentions, and more
- Route to the right team automatically - assign by location or category for faster resolution
- Never miss an SLA - escalation rules flag overdue tickets so nothing slips
- Keep a full audit trail - track internal comments and customer correspondence in one place
- Measure and improve - dashboards show response rates, NPS, and trends
- Turn great service into advocacy - prompt TripAdvisor and Google reviews after positive resolutions
- Everything connected - feedback links to the guest’s profile, giving teams context (recent visits, spend, preferences) before they reply
Customer Success Story: Franco Manca
If you’re looking for proof that a great customer experience can translate to tangible results, look no further than this case study on Franco Manca. By implementing our restaurant CRM, the popular restaurant chain was able to streamline their operations, provide more personalised experiences, and build stronger relationships with customers.
The results speak for themselves: Franco Manca saw a 13% increase in repeat visits, a 15% increase in revenue per visit, and a 20% increase in customer feedback ratings.
Whether you're a small business or a large enterprise, this case study is a must-read for anyone looking to take their hospitality operations to the next level.
Sales Lead Portal - Convert event enquiries into bookings
When a guest expresses interest in weddings, private dining, events or group bookings, the Sales Lead Portal helps your team manage the journey from first touch to confirmed booking.
- Collect leads from everywhere - website forms, social campaigns, email, and internal triggers (e.g., ‘spent £XX in the last 30 days’)
- Own the follow-up - assign leads to team members, create appointments and reminders in the built-in scheduler
- 1to1 messaging - send emails and texts directly from the portal
- Automate the admin - trigger confirmations and appointment reminders to reduce no-shows
- See and improve performance - sales dashboards track calls, appointments, funnel stages, conversion rates and lead sources - filter by brand, site or salesperson
- Made for hospitality - event enquiries can be triaged alongside reservations (e.g., check Collins availability), with full visibility for your central and site teams
- Example flow - a guest sees a weddings ad on Instagram → submits an enquiry form → a Sales Lead ticket is created automatically → the events team checks availability, messages the guest, books a show-round and tracks the outcome and revenue
Insights that close the loop
Turn guest responses and enquiries into actionable insights:
- Track what matters - see completion rates, NPS, sentiment and engagement in one place - no platform‑hopping
- Connect response to revenue - understand how surveys, resolutions and lead sources correlate with repeat visits, average spend and event conversion
- Drill down for answers - filter by brand, site, campaign or date to uncover patterns and prioritise improvements
- Optimise every interaction - A/B test survey content, refine escalation flows, and tweak lead follow‑up cadence to lift conversion
Why it matters for hospitality
Stay visible and responsive
Your guests are giving you signals before and after their visit - be there to hear them and act.
Reduce manual work with one connected platform
From survey triggers to ticket routing and sales follow-ups, automate the admin without losing the personal touch.
Drive bookings, loyalty and repeat visits
Use what guests tell you to improve experiences, fix issues quickly and convert interest into revenue.
Ready to hear what your guests really think - and act on it?
Collect, manage and convert guest responses - without juggling multiple tools.