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Strategy Guide: The best use of AI in the hospitality industry
AI isn’t the future of hospitality, it’s the here and now and we're seeing the effects of it.
Our AI Strategy Guide, built on the insights from the 2025 AI in Hospitality Report, shows you how to proactively adapt to these changes and achieve maximum positive impact.
Key insights:
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70% of guests believe AI can improve their experience
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21% of guests would pay more for AI-enhanced services
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Businesses lose up to 20% of revenue due to disconnected systems
Don’t let inefficiencies hold you back, learn how AI can transform your operations and elevate guest satisfaction. Start turning insight into impact today.
Consumer thoughts on the use of AI
The AI in Hospitality Report surveyed 8,000 consumers 18+ across the UK, USA, DACH region, Australia, Indonesia and India. All respondents had recent experience dining out and staying in hotels, providing a fresh perspective on consumers’ views on the use of ai in the hospitality industry.
Guests want:
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Faster service (32%)
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Seamless booking and payment (27%)
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Personalised experiences (18%)
Guests worry about:
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Loss of human touch (39%)
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Job displacement (41%)
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Privacy concerns (28%)
Operator thoughts on AI hospitality tech
To better understand operator attitudes towards AI within the hospitality space, the AI in Hospitality Report surveyed 1,000 businesses currently operating in the hospitality sector.
Operators want:
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Efficiency gains (47%)
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Easier staff training (33%)
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Reduced admin (44%)
Operators worry about:
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Data security risks (69%)
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Compliance complexity (38%)
Turning insights into actionable strategies for success
The insights from our research are essential to understanding the current hospitality landscape. But what good are these insights if we don’t adapt to them?
That’s where our AI Strategy Guide comes in.
We’ve taken the notable outcomes from consumer and operator data and turned it into six strategic pillars for reaping the benefits of AI in the hospitality industry.
1. Frictionless Booking & Queue Certainty
2. Personalisation & Loyalty
3. Intelligent Inventory & Allergen Clarity
4. FOH Efficiency & Smarter Staffing
5. Human-in-the-Loop Interactions
6. Connected Data & Decision-Making
Why does AI matter now?
AI isn’t a futuristic concept anymore; it’s part of everyday life.
From predictive text to personalised playlists, consumers already interact with AI daily. In hospitality, this means rising expectations for speed, personalisation and certainty.
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10% of Britons use AI every day
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60% of restaurants already use AI for personalised experiences
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45% have implemented AI-driven inventory management
Bottom line: AI is no longer a “nice-to-have” - it’s essential for businesses who want to stay competitive.
Keep transparency and trust at the heart of your AI strategy
We know that 92% of consumers have concerns about AI.
Build confidence in AI hospitality technology by:
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Being upfront about AI use
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Offering opt-in personalisation
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Maintaining human escalation paths
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Publishing clear data policies
Introducing Access Evo
AI-integrated systems can save you time and money
Using the positive savings from the time it used to take switching between systems means that teams can actually focus on what matters most.
From confidence in stock levels to accurately forecasting footfall, Access Evo software transforms your everyday.
Access Evo Copilot
Spend less time searching and more time serving
Your AI-powered personal assistant, designed to elevate hospitality operations. Gives your team instant answers, simplifies day-to-day tasks and supports smarter decisions.
Access Evo Mobile
Your business in your pocket
Everything important, right on your phone, whether you’re on-site or managing remotely.
Access Evo Feeds
Get clarity, speed and service on tap
Keeps hospitality teams effortlessly in sync with tasks, approvals and key updates in one AI-powered place.
Access Evo Spaces
Your personal command centre
Brings your team’s day-to-day together by combining essential apps into one intelligent, role-based dashboard.
Access Evo Analytics
Know what’s coming, not just what’s happening
Access Evo’s predictive intelligence spots opportunities before they’re obvious and flags potential issues before they impact your guests.
The hospitality industry has always thrived on its ability to adapt – to new customer expectations, new business models, and now, new technologies. Artificial intelligence is no longer a futuristic concept. It’s already reshaping how we book, dine, stay and interact in bars, restaurants, hotels and venues.
The findings of our report are eye-opening. Hospitality businesses in the UK and Ireland are still wasting an average of 402 hours a year switching between disconnected systems – time that could be redirected into serving guests.
What stands out the most is the balance consumers want, which reinforces what we at Access Hospitallity believe: that technology should never replace hospitality’s human touch, but instead support it by removing inefficiencies and freeing staff to focus on what really matters: creating memorable experiences.”
We hope this report helps businesses reflect on their current systems, recognise the opportunities AI offers, and take practical steps to integrate technology in ways that benefit both operations and customers. The future of hospitality will not be about humans or AI, but about how the two can work together seamlessly.
Download the FULL AI Strategy Guide now
Unlock the six key strategies for the best use of AI in the hospitality industry.
