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Talent Attraction: Making Your Organisation the First Choice
How do you make your organisation irresistible to candidates in today’s competitive job market?
In the second part of our Do the Best Work of Your Life series, we explore how to create a culture that attracts top talent. Watch episode 2 to hear industry experts share their insights on leveraging HR technology to gain a competitive edge and then check out our practical resources to turn theory into action.
Proudly in partnership with HR magazine and ReThink HR
Why is talent attraction so important?
Attracting the right talent is essential for building a high-performing, future-ready workforce. When organisations prioritise talent attraction, they’re not just filling vacancies, they’re shaping the skills, culture and capability of the business for years to come.
Here’s why it matters:
- Access to better candidates: A strong employer brand and clear value proposition make it easier to reach people with the skills and experience your organisation needs.
- Reduced hiring time and cost: When candidates already recognise and trust your brand, recruitment becomes faster, more efficient and less resource-intensive.
- Stronger cultural alignment: Effective attraction strategies help bring in people who are motivated by your mission and fit naturally within your workplace culture.
- Long-term business growth: High-quality talent drives innovation, productivity and resilience—helping the organisation stay competitive in a fast-changing landscape.
In short, talent attraction is the first step in building a workforce that can deliver your business goals today and support your growth tomorrow.
Talent attraction resources
Learn from industry experts as we explore what it takes to attract the most suitable candidates for your roles. Gain insights and access practical tools to help your organisation become a talent magnet.
Become a Talent Magnet
Are you struggling to attract top talent? In this episode, industry experts Zoe Wilson, Founder of HR systems consultancy ReThink HR and Access Group’s AI Evangelist Oli Quayle explore how to build an attractive culture whilst leveraging technology and AI to personalise the candidate experience.
Build an Employer Branding Strategy
Learn how to build a successful employer branding strategy to attract – and retain - the best talent. Featuring practical tips on gathering insights, setting goals and tracking progress, so you can create an inclusive and engaging company culture that positions your organisation as an employer of choice.
10 Employee Value Proposition Examples
A strong employee value proposition (EVP) is essential for fostering a positive company culture and attracting top talent. It's essentially a promise to potential (and current) employees about what they can expect from working with you. This article provides 10 of the best real-world examples we could find to inspire you when creating your own EVP.
Employee Value Proposition (EVP) Template
Craft your organisation's own unique employee value proposition with our EVP template. Whether you're starting from scratch or refining your existing strategy, our guide provides a structured approach to building a compelling employer brand – from assessing your organisation's strengths and weaknesses to differentiating yourself from competitors.
7 Steps to Becoming an Employer of Choice
Are you tired of losing your best employees to competitors? This article will explore the concept of an ‘employer of choice’ and the key characteristics, the benefits of becoming one, an understanding of the Higgs Employer of Choice Model and a step-by-step guide to becoming an employer of choice.
How to Attract & Recruit Passive Candidates
In today’s competitive job market, passive candidates could offer a valuable pool of talent you’d never considered before. These high-potential individuals aren't actively seeking new roles, but they could be the perfect fit for your team. Learn how to update your hiring strategies to identify, attract, and engage passive candidates.
How to Attract Employees with Benefits
Salary is only part of the story when it comes to attracting talent. Research shows that 78% of UK employees are more likely to apply when benefits are mentioned. Your employee benefits could be the key difference between top candidates choosing you over other employers. Learn how to effectively utilise employee benefits to attract talent.
Build Your Talent Acquisition Strategy
The aim of a talent acquisition strategy is to get the right people through the door and to give them a great candidate experience from start to finish. Discover how to align your hiring process with your company's values and long-term goals, how to leverage technology, and a best practice guide for building your own talent acquisition strategy.
Our industry experts
Our series brings together a wealth of industry expertise, featuring insightful conversations with leading HR professionals, L&D specialists, tech innovators, and AI experts.
For this episode, these include:
Zoe Wilson, Founder, ReThink HR
Oli Quayle, AI Evangelist, Access Group
Rebecca Barnett, Director of Enterprise Demand Generation, Access Group
