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Ready to reinvent loyalty in your business? Find out more about Acteol Evo CRM
Outgrowing the coffee-only loyalty model
Coco di Mama’s original loyalty programme rewarded customers with stamps only for coffee purchases - great for caffeine lovers but limiting for the rest of their food-to-go fanbase.
With an expanding menu and digital-first customer expectations, Coco di Mama set to create a broader, smarter, app-based loyalty programme that could:
- Reward all types of spend, not just coffee.
- Engage existing loyalty customers more deeply.
- Make loyalty easier to track and redeem via an app.
- Acquire new loyalty members and increase repeat visits.
Introducing, Club Coco
To bring Club Coco to life, Coco di Mama partnered with Acteol Evo to develop an end-to-end loyalty experience centered on convenience, inclusivity and real-time reward visibility.
The loyalty structure was redesigned to reward all purchases over £2.45, expanding appeal beyond just coffee customers. The new scheme also shortened the path to rewards - earn 8 stamps, get one free item of your choice.
Smart loyalty tech
Acteol enables full integration between the Club Coco app and the CRM, feeding in customer and transaction data in real time. This provided the foundation for a robust loyalty mechanism, configured directly within Acteol’s platform to set clear stamp-earning criteria and reward thresholds.
A digital wallet was also introduced, allowing customers to access their live stamp balance and Member ID straight from their mobile device, making loyalty visible and accessible on the go. On top of that, push notifications were integrated and managed through Acteol, giving Coco di Mama the ability to schedule timely, targeted messages within the third-party app.
Finally, a fully automated customer journey was built around Club Coco, delivering personalised welcome messages, reward milestone updates and digital wallet reminders - all designed to keep customers engaged and coming back for more.
Together, these technologies have made Club Coco not just easy to join, but easy to love.
Loyalty that works harder
The Coco di Mama team have seen incredible results since the launch of Club Coco. Including:
- Massive growth in members - The revamped programme saw 165% growth in loyalty sign-ups within 6 months - turbocharging Club Coco’s reach and ROI.
- Rapid app adoption - Stamp earners using the app equalled the previous years’ total in record time, proving the app’s appeal and ease of use.
- More completed stamp cards - Customers are engaging more, with 35% MoM increase in stamp cards completions meaning more frequent visits and increased spend.
- Higher redemption = more value per customer - Redemption rates are up 9%, showing customers are not just joining - they’re actively engaging and claiming their rewards.
With Club Coco, we wanted a loyalty scheme that felt as fast and fresh as our food - something easy, rewarding and digital-first. Acteol helped us build exactly that. From real-time data to automated comms and in-app stamp tracking, the tech just works. And the results speak for themselves - more sign-ups, more redemptions and more return visits.
