CPL Learning
Customer service and sales training courses for hospitality
Unlock the full potential of your hospitality business with our comprehensive customer service training solutions designed exclusively for the hospitality industry.
From restaurant customer service training to sales training, we offer a range of digital courses that empower your team to provide exceptional service and boost your bottom line.
Discover the key to exceptional hospitality customer service training right here and turn your staff into upselling experts.
Essential hospitality staff training for effective customer service and sales
In the highly competitive hospitality industry, delivering the best customer experience is essential to winning loyal customers.
Our customer service and sales training for hospitality deliver all the knowledge and skills your teams need to make your business a success on the Access CPL Learning LMS platform.
From mastering the art of customer engagement to upselling techniques, our courses are designed to boost guest satisfaction and revenue.
Discover our eLearning courses for hospitality
Carefully crafted to help you get the best from your employees and deliver exceptional guest experiences.
Restaurant and hospitality sales training
Maximise sales and reduce no shows in restaurants, pubs, bars, and hospitality venues with our specialised sales courses.
Developed in collaboration with sector experts, these courses provide specific skills for peak performance.
Some of our available courses include:
- Best Operation Practice – No More No Shows – In partnership with Sixty Eight People, Kinship
- Hospitality and No More No Shows
- M.I.R.A.C.L.E ONLINE – In partnership with Bums on Seats
Customer service training for the hospitality industry
Elevate your guest experience with our comprehensive customer service training courses for hospitality. Our training empowers your teams to create exceptional guest experiences, leading to increased customer satisfaction, higher return rates and positive reviews.
Our courses cover essential hospitality customer service training topics, such as effective handling of customer complaints and the business implications of poor service.
Additionally, your teams will learn how to fulfil guest needs for an excellent experience including our top communication tips and how to maximise selling opportunities.
Some of our available eLearning courses include:
- Table Service and Hosting Collection
- Guest Recovery
- Guest Excellence
Product knowledge and service skills
Elevate service with comprehensive product knowledge. These courses empower your teams to master the products they serve and deliver exceptional recommendations that drive more upselling opportunities.
Some of our available courses include:
- Cellar to Glass
- Beer Styles
- Coffee Skills
- Gin and the Perfect Pairing
- The Basics of Rum Collection
- Wine – Raise Your Glass
- Cocktails – Top Tips and Standards
Create your own
Would you like to create your own bespoke e-learning? Our course creator tool allows you to create and customise e-learning content easily using a selection of framework templates to create digital learning content quickly and easily. Unique to you and your hospitality business.
Bespoke course creation
Why not let our e-learning experts create your bespoke course for you? From scope to brief, design, and build our learning experts can help bring your course vision to life.
Comprehensive course catalogue
Our hospitality-specific compliance training courses cover all the areas of legislative training you need to deliver to your teams, making compliance simple.
Deliver in-depth training
Our comprehensive course catalogue of more than 80 eLearning courses offers customer service training skills, product knowledge skills and sales techniques that help your teams deliver the best service.
Industry-backed expertise
Drawing on 30+ years of experience in hospitality training, our industry-specialised courses are endorsed by sector experts. Featuring collaborations with industry specialists to create effective, sector-specific training.
Enhanced guest satisfaction
Specialised service and sales training empower your teams to elevate service skills, leading to improved guest satisfaction. Satisfied guests return and leave glowing reviews.
Increased revenue
Our sales and upselling training directly impacts your bottom line, boosting average transaction values and overall revenue.
Reduced employee turnover
Demonstrating your commitment to employee growth through training enhances morale and job satisfaction, resulting in lower turnover and reduced hiring and training costs.
Consistent service excellence
Standardised training ensures that every staff member delivers a uniform level of service, safeguarding your brand's reputation and ensuring consistent service quality.
Customer Success Story: Namco Funscape
Dive into the success story of Namco Funscape (Part of BNAE), where the implementation of CPL Learning revolutionized their training process.
The results speak for themselves: Namco Funscape saw a 97% compliance score across the business for the induction programme.
Whether you're a small business or a large enterprise, this case study is a must-read for anyone looking to take their hospitality training to the next level.
Delivered on our hospitality LMS
The Access Hospitality LMS is a learning & development platform that has been designed to deliver a more engaging learning experience for team members. Improve engagement and reduce employee turnover by providing development opportunities.
With Access LMS hospitality software, you can deliver learning in the same way through a user-orientated digital platform, accessible on any device and offering a user-friendly, intelligent interface.
FAQs
What is the best training for hospitality customer service?
Hospitality customer service training is the key to arming your team with the essential skills needed to deliver exceptional guest experiences. A poor experience can result in fewer repeat visits and potentially negative reviews, impacting your business's reputation among new visitors.
We advise food service operators to introduce customer service sales training to all new team members, with a particular focus on service skills and handling guest complaints. As your staff gains experience, you can further their training by incorporating specialised skills like upselling, product knowledge and guest excellence to elevate their expertise. Ensure that your team is well-prepared to leave a lasting positive impression on your guests.
What type of training is needed for customer service in hospitality?
In the UK, while there are no mandatory training requirements for customer service in hospitality, most operators provide training to ensure their staff can offer a satisfying guest experience. This typically involves on-the-job training, where new team members shadow experienced employees to learn tasks like order-taking, guest interactions, and order processing.
An effective training program also incorporates digital e-learning courses to enhance skills in interpersonal communication, conflict resolution, sales techniques, and product knowledge. This holistic approach empowers staff with the expertise they need to excel in delivering exceptional customer service.
How do you upsell without turning off customers?
The key to effective upselling is to make it relevant and beneficial to guests rather than be pushy. Servers interacting with guests will need to be able to read their cues to successfully upsell.
That might mean identifying the right opportunity, such as being asked to recommend a popular wine or it might mean using product knowledge, such as recommending a side dish that makes a good accompaniment to a specific dish.
Your teams should be well trained in identifying the opportunity, how to make the upsell and how to demonstrate its value to the customer.
Explore our hospitality solutions
Industry leading hospitality software to drive efficiencies, improve profit margins and reduce administration time
Simplify the customer experience and increase speed of service with hospitality EPoS, kitchen display system and mobile order and pay system
Track every guest interaction to create a powerful Single Customer View with hospitality CRM
Control your procurement process with complete visibility of expenditure for maximum savings with purchase to pay software, menu management software and food waste software
Drive more bookings, raise your venue’s profile and generate more sales with hospitality reservation and table booking software
Manage your tickets and guest administration, promotions and sales of any kind of event with ticketing software
Simplify and automate employee management with HR software for hospitality, payroll and hospitality LMS
Easy-to-use online gift voucher management software that allows you to make extra sales in your bar, restaurant or hotel with no set up costs.
Replace your paper processes with digital checklists and record logs
Automate workflow, reduce paperwork and make speedy fixes with property maintenance software
