Access Hospitality announces acquisition of leading Wi-Fi provider Wireless Social
Access Hospitality, a division of The Access Group, has today announced the acquisition of Wireless Social, the UK’s leading provider of guest Wi-Fi, analytics and marketing solutions.
The acquisition brings further breadth to Access Hospitality’s comprehensive technology portfolio, which provides IT solutions for all aspects of the hospitality business from guest booking, EPoS, table management and marketing to procurement, facilities management, training and hotel PMS.
The integration of Wireless Social’s technology with Access Hospitality’s solutions will offer customers further insight and understanding of guest demographics such as the tracking of ordering, time spent in the venue and frequency of visits. It will also enhance operators’ ability to target and personalise loyalty offers by engaging with customers on a real-time basis.
Around 60% of guest data held by hospitality venues is sourced via the Guest Wi-Fi. Wireless Social has worked with over 600 multi-site operators and last year saw 50 million logins across 7,500 venues.
Julian Ross, founder and CEO of Wireless Social, said: “Wireless Social and The Access Group are both dedicated to innovation and adding value to our hospitality clients. This new partnership will open up many new doors for existing customers of both companies, as we blend our collective expertise to deliver even more cutting-edge tech solutions to market.” Our passionate and hard-working team, for whom I’m extremely grateful and excited, will also be rewarded with the career development opportunities and benefits that being part of one of the largest software companies in the world will bring.
Simon Wheeler, co-founder and CFO of hospitality investment company Imbiba, which helped Wireless Social drive its growth, said: “It has been an absolute delight working with the team at Wireless Social, helping them to develop and grow into the leading guest Wi-Fi provider for the entire hospitality industry.”
Access Hospitality’s managing director Champa Magesh said: “We are delighted to announce this exciting acquisition which gives us a great opportunity to combine our innovative ideas, industry passion and robust data and offer an unparalleled level of insight and value.”
Access Hospitality, part of The Access Group, recently announced a renewed focus on its front of house, integrated Customer Experience technology for all stages of the customer journey which is now further bolstered by the acquisition of Wireless Social. The company supplies IT solutions to 10,000 hospitality sites across the UK and Ireland.
About The Access Group
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Its innovative cloud solutions transform how business software is used, giving every employee the freedom to do more of what’s important to them. Founded in 1991, The Access Group employs approximately 6,800 people. www.theaccessgroup.com
About Wireless Social
Wireless Social is the leading Guest Wi-Fi supplier to the hospitality industry, serving over 600 operators including Pizza Express, Wagamama, Fuller’s and Brewdog. Our platform provides hospitality operators with a comprehensive Guest Wi-Fi solution, which gathers valuable customer data and offers actionable insights. With robust reporting and seamless integration with top CRM and marketing platforms, Wireless Social empowers operators to understand guest behaviour, instantly recognise and reward loyalty, and drive footfall with personalised experiences. https://wireless-social.com/