-
- Solutions by business priority
- Boost efficiency and profitability
- End to end workforce management
- Attract customers and increase bookings
Hospitality CRM
Restaurant marketing system
Drive engagement, increase loyalty and maximise your ROI with our marketing software for restaurants.
Acteol CRM helps you deliver relevant communications via the right channel at the right time to drive sales and increase visit frequency.
Trusted by thousands of restaurants, pubs, bars and hotels
Maximise your data to drive more bookings
Get the most out of your customer data to connect with your audience on a deeper level and keep them coming back.
In-depth customer profiles
- Track every guest interaction to create a powerful Single Customer View (SCV) for deeper insights into their visits, patterns, values and preferences.
- Acteol pulls data from your reservations, EPoS, Wi-Fi, website and apps to deliver a truly complete SCV.
Real-time updates
- Updated every day with every customer interaction to ensure you have the most up-to-date view of the customer.
Streamlined data
- All your data cleaned, structured and in one place for better focus on segmentation, insights, personalisation and targeting.
Drive engagement and boost loyalty
Target the right guest with the right content at the right time with our email marketing software for restaurants.
Improve the customer experience
- Engage customers with relevant, personalised content via their preferred channel to drive more revenue.
Get more bookings
- Increase web traffic and visits through email and digital communication.
- Re-target guests based on preferences and engage with relevant audiences better – at the right time/right days.
Boost loyalty
- Use your data to nurture relationships and reward customers for their spending, visits or other activities with a Loyalty Module.
- Interact with customers by utilising a digital wallet.
Track performance
Track the effectiveness of your marketing campaigns, measure ROI and identify areas for improvement.
Interactive, visual reporting
- Insights and reports in the SCV can be filtered by site, date, segment, and demographics and can be exported as chart images or raw data.
Real-time tracking
- Track every guest interaction in real-time: spending, visits, loyalty balance, used vouchers, feedback and more
Turn your marketing campaigns into business revenue
Explore key features of our modular and scalable restaurant marketing software.
Audience Management
Expand your reach and engage customers through social channels by building custom and lookalike audiences, retargeting website visitors, and managing advertising budgets.
Campaign builder
Create emails, texts and push notifications from one place with closed-loop reporting to understand what drives repeat visits and spending.
Social Media Manager
Manage and monitor multiple social media feeds with Acteol's Social Media Module, which offers real-time tracking, sentiment analysis, and customisable dashboards to help you optimise your online presence.
Loyalty programs
Acteol’s Loyalty Module offers rewards such as points or stamps for customer spending and activities, with options to redefine ways to earn, assign rewards based on specific criteria, and run loyalty campaigns to segmented customer groups.
Weather trigger
Schedule your campaigns around weather changes with a built-in weather trigger. Easily define a location for where the weather will be tracked and add criteria around the weather forecast.
Mapping
Integration with Google Maps to review the key data for each of your locations, so you can understand the population and demographics in the local area.
Feedback
The Feedback and Enquiries Module prompts customers to leave Trip Advisor and Google post-visit reviews and links feedback and enquiries to individual customer profiles.
Survey
Build branded, secure surveys and landing pages in minutes to collect valuable data from new and existing customers through various answer formats and automated triggered emails.
What our customers say about restaurant marketing software
Stonegate Group
"Atreemo has been a great benefit to the Stonegate Digital & CRM strategy We’ve been able to build personalisation and segmentation into every aspect of our B2C marketing channels. Personally, I love the real time triggers, the ability to communicate to customers as soon as they engage with us. Frida & George have been integral to how we’ve developed over the last 18 months. Their support and knowledge of our complex set up have helped us to drive data acquisition and retention across 22 brands."
Hall & Woodhouse
"Acteol is one of the best CRM systems I have used in my career. It has an excellent ability for dynamic panels and personalisation and we really benefit from the insights it gives us by pulling together all of our data sources in one place. Suddenly we have tangible data on what’s working for our guests and what isn’t which is incredibly valuable."
Wingstop
"It has become an integral part of the tools I use to influence business decisions. The differentiator between Acteol and its competitors will always be their willingness to work on integrations with other providers allowing me to…better understand behaviour. Supported by a variety of modules [it simplifies] the number of platforms we use."
New World Trading
"The software is not only intuitive to navigate and give us an invaluable SCV, but Acteol also provides the support required to be able to use it effectively. Being able to manage our customer database through a system that can be integrated with our wide suite of data sources allows us to work more efficiently at all levels within the business."
Rare
"I have nothing but positive feedback from my experience with Acteol’s Atreemo so far. It’s been a pleasure working with such a powerful platform combined with a knowledgeable and helpful team. Our Account Support team are always on hand to help. They have been particularly supportive in putting together and executing a new CRM strategy for our business, plus taking our digital marketing department to the next level."
Peach
"The Atreemo system has allowed us to better gather and read data and get to know our guests by tracking visits and usage of vouchers. We have also been able to introduce a loyalty scheme which we can also track. I can always rely on [the account team] to keep track of our requests and projects, get tasks done and make suggestions for future projects. And raise anything I may have missed!"
Looking for ways to get more customers?
Promote your venue to 3.9 million monthly users with our booking system and DesignMyNight.
Reach a wider audience and partner our hospitality booking system, Access Collins, with a powerful hospitality discovery platform, designmynight.com.
Be in front of an audience that spans over 3.9 million monthly visitors and over 61 million monthly Google impressions.
Our restaurant marketing software works well with...
Booking and reservations software
Make booking a table at your venue simple for your guests and managing bookings, reservations and enquiries easy for your staff.
Restaurant EPoS
Run a more profitable business, as well as provide exceptional guest experiences from one trusted source.
Order and pay at table software
Our order and pay system for hospitality is simple to implement and easy for guests to use.
Related resources
Read more about hospitality CRM, marketing your venue and building customer relationships
FAQs on marketing software
How does a marketing system help restaurants?
A restaurant marketing system helps make sure your customers receive your marketing communications at exactly the right time. The same system will help you understand what the right time is for each customer, as well as their preferred communication channel - email, SMS or app notifications. Knowing your customers’ needs is key to better engagement, which can turn into more visits or bookings.
Everything you need to know about restaurant marketing automation
What is the most important marketing tool for restaurants?
A powerful yet user-friendly CRM is the most important marketing tool for restaurants that want to improve their customer relationships and achieve their business goals. In hospitality, the CRM software deals with communications to encourage return visits and deepen engagement through automated email campaigns, newsletters and special offers.
Learn more about the best restaurant marketing tools to drive results
How do restaurants promote their business?
Restaurants use strategic marketing tactics to promote their business, and a CRM system enhances these efforts.
With a CRM, restaurants can personalise email campaigns, target social media ads, and customise marketing strategies based on customer insights. Analysing preferences, behaviour and feedback allows restaurants to create tailored promotions that engage customers and drive revenue. By truly understanding their customers and then sending them timely communications, restaurants encourage return visits, foster customer loyalty and build long-term connections.
Learn more about the benefits of a hospitality CRM
Explore our restaurant solutions
Industry leading restaurant software to drive efficiencies, improve profit margins and reduce administration time
Simplify the customer experience and increase speed of service with restaurant till system, kitchen display system and mobile order and pay system
Track every guest interaction to create a powerful Single Customer View with hospitality CRM
Control your procurement process with complete visibility of expenditure for maximum savings with purchase to pay software and restaurant recipe software
Make bookings, reservations and enquiries easy for your staff with restaurant booking system and table management software
Simplify and automate employee management with restaurant HR software, restaurant hiring software and hospitality LMS
Easy-to-use online gift voucher management software that allows you to make extra sales in your bar, restaurant or hotel with no set up costs
Manage your tickets and guest administration, promotions and sales of any kind of event with ticketing software
Replace your paper processes with digital checklists and record logs
Automate workflow, reduce paperwork and make speedy fixes with property maintenance software
