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Guest feedback and survey system

Gather real-time feedback and insights with our guest feedback system, designed for for restaurants, pubs and bars.

Learn more about how your customers feel about your hospitality business and how you can improve.  

Gather more feedback from your customers

Don’t wait for guests to come to you, set up automated feedback requests that encourage your guests to share their experience with you.

With customisable survey questions you can gather actionable feedback and monitor real-time reporting to find out what you’re doing well and what areas need attention. 

Our guest feedback system is part of Access Collins, our hospitality booking system, helping hospitality businesses get the most out of every booking by supporting the customer journey before and after their visit.  

Benefits of guest feedback for your restaurant or venue

  • Real-time feedback - Gather feedback from your customers in real-time with automated feedback request messages delivered after their visit.  
  • Improve customer loyalty - Help improve the guest experience by identifying and resolving issues reported by customers and make your guests feel valued by asking for their feedback.  
  • Attract new customers - Feed your reviews directly onto your DesignMyNight page or on your website or display on third party platforms such as Google Review or TripAdvisor to help attract new customers.
  • Gain visibility across your sites - Track feedback across all your sites to monitor which venues are performing best and which could use further support.  

Explore our guest feedback system for restaurants and hospitality

Automated guest feedback comms

Make it easy to capture feedback from every booking with automated email and SMS messages sent to your guests after their visit.  

  • Email and SMS feedback requests sent automatically  
  • Request feedback from every booking 
Customisable survey

Tailor your feedback survey so you can gather the insights you need to help your business.  

  • Customise your survey questions to gather tailored data 
  • Learn more about different customer-facing areas of your business from food and service to venue and location 
Intuitive star ratings

Make it simple for your guests to share their feedback with an easy-to-use star rating system. out of 5 

  • Guests can rate your venue out of 5 stars   
  • Find out if guests are happy with their experience 
Verified reviews

Add credibility to your online reviews by ensuring you target guests who have visited your venue.  

  • Email links sent to guests after their visit  
  • Add credibility to your online feedback for potential new customers  
Third-party platform feedback
  • Email links sent to guests after their visit  
  • Add credibility to your online feedback for potential new customers 

Get actionable insights from real-time feedback with our restaurant survey software

Our guest feedback system works well with...

Our guest feedback system is part of Access Collins, our hospitality booking system, helping hospitality businesses get the most out of every booking by supporting the customer journey before and after their visit.  

COLLINS
Hospitality reservation software

Make booking a table at your venue simple for your guests and managing bookings, reservations and enquiries easy for your staff.

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Ticketing software

Event ticketing software enables you to explore a new line of revenue for your venue and help generate pre-booked sales.

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EPoS

Run a more profitable business, as well as provide exceptional guest experiences from one trusted source.

Guest feedback system FAQs

What is a feedback system in hospitality?

A guest feedback system enables you to gather customer feedback via either email, SMS and online or offline surveys to get real-time opinions from your guests on their experience in your venue. An automated feedback system can help gather more feedback by sending prompts to share feedback straight after a booked visit through your online booking system. The feedback gathered then helps potential new customers when they are deciding whether to visit your venue.  

Why do restaurants have surveys?

Restaurant surveys are important as they help business operators learn more about what their customers want from their experience.

Offering a platform for your guests to share their feedback helps them feel more valued – helping to increase brand loyalty and encourage future visits.

Gathering survey feedback also means you can identify areas that are causing issues for customers and fix them quicker.  

Explore our hospitality solutions

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Control your procurement process with complete visibility of expenditure for maximum savings with purchase to pay software, menu management software and food waste management software

Drive more bookings, raise your venue’s profile and generate more sales with hospitality booking software

Manage your tickets and guest administration, promotions and sales of any kind of event with ticketing software

Simplify and automate employee management with HR software for hospitality, payroll and hospitality LMS

Easy-to-use online gift voucher management software that allows you to make extra sales in your bar, restaurant or hotel with no set up costs.

Replace your paper processes with digital checklists and record logs 

Automate workflow, reduce paperwork and make speedy fixes with property maintenance software