Access Charity Ad Grants
Are Google Ad Grants worth it? A common nonprofit sector question
‘Are Google Ad Grants worth it?’ is a question that is commonly on the lips of many non-profit organisations. With budgets often at the back of your mind, the manner in which you invest your resources is a top priority to consider – which questions whether Google Ad Grants makes the cut.
In this article, we provide further information that you may have been previously unaware of around Google Ad Grants and how they can be a fundamental part of your charity. From understanding what a Google Ad Grant agency is to the benefits Google Ad Grants can provide, we have you covered!
What is a Google Ad Grant agency?
A Google Ad Grant agency is a digital marketing agency that specialises in helping nonprofit organisations manage and optimise their Google Ad Grants account. With the Google Ad Grants program providing eligible nonprofits with up to £7,500 per month in free Google Search advertising, you may opt to delegate the management of this to a professional, who can support by:
- Assisting with the application process
- Setting up Google ads account in accordance with Ad Grants policies
- Day-to-day campaign management
- Tracking campaign performance
- Ongoing campaign optimisation
However, it is important to know that software suppliers such as Access can also undertake these tasks on your behalf – saving you both stress and valuable time.
And with over 20 years’ experience working with charities in a number of sectors, our experts are available to successfully manage your Google Ad Grant tasks.
Find out how to choose the best grant management software for your charity
Are Google Ad Grants worth it?
The simple answer to this is ‘yes’. With Google Ad Grants, nonprofits can attain crucial funding that enables them to enhance their visibility via paid advertising campaigns, spotlighting your values and services to supporters and service-users.
We break down the main benefits below.
Provides free paid advertising budget
Google Ad Grants can provide over £7,500 per month to eligible nonprofits that meet certain criteria. This includes:
- Having a valid nonprofit status
- Enrolling for Google for Nonprofits
- Having a high-quality website
- Agreeing to Google Ad Grants Terms
Find out if your organisation is eligible today
Increases your charity’s profile
Once you attain your grant, either you or an expert can build paid ad campaigns around long-tail keywords that your supporters and service users will be actively searching for. This therefore makes it far more likely for users to land on key pages of your website such as donation, volunteer application, events, and online charity shop.
This enables your charity to gain more traffic, allowing users to better understand your charity and buy into your ethos.
Read our definitive guide to Google Ad Grants
Encourages supporters to take action
Once your paid advertising campaigns are optimised properly with effective long-tail keywords, they can encourage your supporters and service-users to engage with your organisation. This can include taking actions such as:
- Making a donation
- Applying to become a volunteer
- Signing up for an event
- Purchasing an item from your charity shop
- Subscribing to your newsletter
With people engaging in this manner, it demonstrates that paid advertising campaigns funded by Google Ad Grants can provide tangible benefits to your organisation.
Develops long-term growth
Through well-crafted paid ad campaigns, you’ll be able to see tangible growth for your organisation. With your website’s SEO increasing, it supports you to build greater audience oversights over time, meaning that more people are seeing and engaging with your organisation.
The result of this? Increased credibility. More people will inevitably buy into your charity’s ethos, creating a positive opinion that will be shared among many.
Ability to make informed decisions
Either you or your software supplier can track your ads’ performance to learn what is working well, along with how your messaging can be refined. This therefore allows you to make informed decisions that build stronger campaigns in the future that resonate even greater with your target audience.
Allow your charity to secure over £95,000 annually in Google Ad Grants
What our customers say about Google charity funding
We secured a 100% boost in the number of donations
The support that Access has provided has been invaluable for driving more traffic to our Crisis Appeal page and made it as easy as possible for supporters to donate as soon as they hit our website. This meant we were able to scale up our emergency assistance work and reach more people.
Digital traffic increased by 89% during Ovarian Cancer Awareness Month
Since working with Access we’ve seen a massive uptick in people engaging with us and using our services after finding us online which has a great impact on our ability to support the community.
We doubled our monthly income and increased website visitors with Google Ad Grants
After the initial deployment of the Google Ad campaign, this Google Grant Service was successful in driving a significant amount of relevant traffic to the site. Looking year-on-year, this also translated into doubling the digital income, seeing an average increase of £1,500 per month.
Take the steps to begin your Google charity funding journey
Google Ad Grants are undoubtedly a benefit for your organisation. However, where Google charity funding is concerned, time can play a key factor in managing this successfully. Instead of juggling this yourself, it can be a wise investment to delegate Google Ad Grant tasks to an expert – freeing up the time for you to focus on other pressing areas.
A Google Ad Grants expert will be able to:
- Apply for your Google Ad Grant
- Manage day-to-day campaigns
- Make data-driven decisions for future campaigns
Does this sound like something that would benefit your charity? Our Access Charity Ad Grants solution provides you with experts who have generated over 3.5 million conversions for our clients and would like you to be our latest success story!
