access NFP Ad Grants

Intelligent Google Ad Grants management

Reach more supporters and drive more contributions, with minimal cost and effort.

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Designed to make every penny of your Google Ad Grant count


Offering up to £95,000 worth of free online advertising a year, Google Ad Grants present an incredible opportunity for eligible organisations. The problem is that many charities and not-for-profits don’t have the time or expertise to take full advantage.

For a flat monthly rate, with no set-up costs or hidden fees, our unique Google Ad Grants management service does it all for you. Whether your objective is to increase online traffic, recruit more volunteers or attract more donations, the results could be truly transformational.

Free eligibility check and no-hassle application

We’ve applied for Google Ad Grants on behalf of hundreds of charities and have a 100% success rate.

We can also liaise directly with the Google Ad Grants team to reactivate lapsed accounts saving you the time and hassle.

Google Ad Grants explained

What could your organisation achieve with a £95k charity advertising budget? Google Ad Grants could help you promote your organisation and mission, boosting your ability to reach out to new audiences and drive them to your website.

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Google ad grants software screenshot

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Data-driven insights and expertly created campaigns

Our unique AI modelling software uses data – gathered over 10 years from thousands of charities – to model your best keywords. Using this intelligence, our dedicated team of NFP paid-search specialists set up the most impactful campaigns to meet your aims.

We’ve increased web traffic by as much as six times and monthly online donations by up to nine times.

And, because we understand the nature of charities and the need to be proactive, we offer the flexibility to add campaigns as circumstances change, for no extra cost (limits apply).

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Google ad grants software screenshot

Continually optimised to drive greater impact

The better your ads perform, the greater the impact your organisation can have. We continually review your campaigns to ensure they’re performing as well as possible – removing the risk of non-compliance and the worry of losing your Google Ads grant.

At 10%, our average conversion rate is three times the industry average and way above the 5% required by Google to retain the grant.

Instant access to real-time reporting

Our simple interactive dashboard shows you how well ads are performing in real time and reports results in a clear, easy-to-read format.

Our premium package provides additional monthly reports plus quarterly catch-up calls.

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access NFP Ad Grants

Greensand Trust

Doubled their monthly income with Google Ad Grants

The Greensand Trust work with local communities and landowners to conserve and enhance the distinctive landscape, wildlife and history of the Greensand Ridge in South East England.

Key achievements after introducing Google Ad Grants:

1. 100% increase in income
2. Increase in website visitors

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Greensland trust

Exponentially increase your website traffic and online donations

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Access NFP suite

We give charities and not-for-profits the freedom to do more to deliver the greatest possible impact.

Our not-for-profit software suite is brought together on Access Workspace, our cloud-based platform.
Giving your people access to the tools, information and files they need, anytime and on any device; making collaboration easy.

Integrated solutions