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Access Charity Ad Grants

Google Ad Grant management for charities

Attract more donors and allow them to find your charity more easily using our fully managed digital ad grant management solution. Built specifically for charities, we help fundraisers secure over £95,000 in Google Ad Grants funding every year.

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Why use Access for Google Ad Grants management?


Access Charity Ad Grants is a fully managed digital advertising service for charities and Not For Profits, designed to make every penny of your Google Ad Grant count.

For a low monthly cost, our Google Premier Partner Professionals will apply for the grant on your behalf, create and manage your advertising campaigns and monitor ongoing performance, building awareness and increasing donations for your organisation. We can also take over the management if you already have the grant in place. This unique service requires zero resource from your internal team and provides you with a virtual, extra team member, 100% focused on optimising your paid advertising.

Access Charity Ad Grants is part of our connected donor journey software, Access Workspace for Charities. With everything in one place, our cloud-based feature-rich charity software includes Digital Advertising, Website, CRM and Payment Processing solutions, and allows each solution to operate on its own, or as a connected part of the full suite.

Read our guide to understanding Google Ad grants for Charities

 

Key Features of our Google Ad Grants management service

The easiest way to manage your Google Ad Grant

  • We are a 2022 Google Premier Partner and recognised as being in the top 3% of partners in the UK
  • As a partner we work directly with the Google Ad Grant team at Google to lobby on behalf of our customers needs. Discover how we increased the Ad Grant amount for Afghanaid
  • With 100% success rate, we've helped over 450 charities gain over £27 million in advertising grants
  • We’ve increased web traffic by as much as six times and monthly online donations by up to nine times
  • At 10%, our average conversion rate is three times higher than the industry average
  • Our unique AI modelling software uses data gathered over ten years in the sector from thousands of charities
Ad Grants Key Features screenshot

Effective fundraising campaigns with minimal cost and effort from your fundraising team


Key benefits of our Google Ad Grants management solution:

Recognised by Google as one of the top 3% of UK Google Partners

Free eligibility check and no-hassle application

Data-driven insights & expertly-created campaigns

Continually optimised to drive greater impact

Instant access to real-time reporting

Recognised by Google as one of the top 3% of UK Google Partners

We have been named a 2022 Google Premier Partner. The Google partner program has undergone significant changes for 2022, including redefining what it means to be a Premier Partner through new, advanced program requirements. As a Premier Partner, we’re recognized as a part of the highest tier in the Google Partners program for our ability to drive success for our clients. We’re proud of our team’s achievement of earning Premier Partner status and look forward to our continued partnership with Google.

Free eligibility check and no-hassle application

From implementation to analysis, our solution makes every step quick and simple.

We’ve applied for Google Ad Grants on behalf of thousands of charities and have a 100% success rate. We’ll tell you whether you meet the eligibility criteria and manage your application as a free part of the service. As a Google Premier Partner we can also liaise directly with the Google Ad Grants team to reactivate lapsed accounts saving you the time and hassle.

Data-driven insights & expertly-created campaigns

Our unique AI modelling software uses data – gathered over 10 years from thousands of charities – to model your best keywords. Using this intelligence, our dedicated team of charity paid-search specialists set up the most impactful campaigns to meet your aims. We’ve increased web traffic for the charities we have worked with by as much as six times, and monthly online donations by up to nine times.

Continually optimised to drive greater impact

The better your ads perform, the greater the impact your organisation can have. We continually review your campaigns to ensure they’re performing as well as possible – removing the risk of non-compliance and the worry of losing your Google Ad grant. At 10%, our average conversion rate is three times the industry average and way above the 5% required by Google to retain the grant.

Instant access to real-time reporting

Our simple interactive dashboard shows you how well ads are performing in real time and reports results in a clear, easy-to-read format. Our premium package provides additional monthly reports, plus quarterly catch-up calls.

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Designed to make every penny of your Google Ad Grant count

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What our customers say...

One of the things that we’ve started to use recently is the Access Charity Ad Grants. One of the biggest things for us was being able to reach a wider range of people, to make them aware of the charity and understand what we do. And given the normal communications methods have not been possible over the past two years, having the additional reach is really important

Ben Green, PR & Communications Manager, Sheffield Hospitals Charity

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What our customers say...

As a small team, the support that Access has provided has been invaluable for driving more traffic to our Crisis Appeal page and made it as easy as possible for supporters to donate as soon as they hit our website. This in turn means we have been able to scale up our emergency assistance work and reach more people.

Natalia Deane, Head of Communications, Afghanaid

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What our customers say...

We’re now getting lots of notifications on social media, even from people we’ve had no prior contact with, but they’re sharing our articles and stories. It makes you realise the impact it’s having.

Josh Mclean, Communications Manager, Hestia

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What our customers say...

Since working with Access we’ve seen a massive uptick in people engaging with us and using our services after finding us online which has a great impact on our ability to support the community.

Alice Keane, Communication and Events Office, Ovacome

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Frequently asked questions

What are a Google Ad Grants?

Why are Google Ad Grants important for charities?

How do I know if my charity is eligible for a Google Ad Grant?

How does Access Charity Ad Grants support with the donor journey?

How does Access Workspace for Charities fit into all this?

What can I expect from the implementation of Access Ad Grants?

What support is available from Access?

What are a Google Ad Grants?

Ad Grants FAQ 1 What Are Ad Grants

Google Ad Grants provide over £7,500 per month of free Google Ads advertising to eligible Not For Profit organisations. The adverts will appear on relevant Google search result pages and can boost organisations’ visibility to their key audiences. The programme is designed to help people connect with causes to make a greater impact on the world.

Read our guide to understanding Google Ad grants for Charities

Why are Google Ad Grants important for charities?

Ad Grants FAQ 2 Why Important For Charites

It can be excessively difficult for charities & Not For Profit organisations to get their message heard by the right people at the right time and to justify extravagant marketing budgets to help generate this attention, with many instead focusing their digital marketing efforts on time-consuming and sometimes limited social media strategies to get their message out.

Through Google’s Ad Grants, Not For Profits are given a free marketing budget to reach out to new audiences and drive them to your website. The more frequently your ads appear next to Google search results, the more people will be aware of your cause. That can translate into more donations, support and more volunteers — the lifeblood of every charity.

Using an Ad Grant, you can grow your organisation faster raising awareness, donations, event sign-ups and enquiries. Ad Grants can push thousands of new website visitors to your website promoting your appeals, campaigns, events and shop pages.

Read our guide to understanding Google Ad grants for Charities

How do I know if my charity is eligible for a Google Ad Grant?

Ad Grants FAQ 3 Eligible

Ad grants are available to any charity or Not For Profit organisation regardless of size, providing it meets Google’s selection criteria, including holding valid charity status.

Google currently works with more than 20,000 not-for-profit organisations across 50 countries. There are two main elements to Google Ad Grants eligibility. Firstly, not-for-profit organisations must meet the initial criteria to qualify for a Google Ad Grant, then once an Ad Grant application has been approved charities and not-for-profits must continue to meet a set of ongoing criteria to retain their monthly grant.

Read our guide to understanding Google Ad grants for Charities

How does Access Charity Ad Grants support with the donor journey?

Ad Grants FAQ (New) Support Donor Journey

Access Charity Ad Grants is part of our Access Workspace for Charities solution which gives your fundraising team end-to-end visibility and control of your donor journeys.

With everything in one place, our scalable, feature-rich software allows each solution to operate on its own, or as an integrated part of the full suite. Allowing you to engage your existing supporters more effectively, attract new donors to your cause and generate more predictable income streams.

How does Access Workspace for Charities fit into all this?

Ad Grants FAQ (New) Workspace Fit Into This

Access Workspace for Charities was created to improve engagement, visibility and productivity for organisations such as yours. Our cloud-based feature-rich charity software includes Digital Advertising, Website, CRM and Payment Processing solutions, and allows each solution to operate on its own, or as a connected part of the full suite.

With value-added functionality that includes Learning Management, Collaboration, Analytics and much more, you have at your disposal the apps, data and insights required to make a bigger impact - quickly and easily. Anyone in your organisation with permission can self serve to get the accurate reports that they need - placing less of a strain on the core fundraising team.

What can I expect from the implementation of Access Ad Grants?

FlightPath is our implementation programme that gets you up and running quickly, securely and stress-free.

The bespoke six-step programme takes you from module implementation to data migration and going live.

On-boarding sessions, training opportunities and ongoing support mean we’re with you for as long as you need us.

What support is available from Access?

Ad Grants FAQ (New) Support

Our Access Customer Success Portal is the place to find answers to all your questions, either through our knowledge base, our product focussed events or by asking our active community to make the most of your system as standard. You can access online product support from a community of users and delve into our knowledge base. Find articles, videos and answers for know-how whenever you need it – and long after implementation. And with the option of around the clock support from charity database specialists, you can have peace of mind that an expert is always available.

"Just wanted to thank you very much for your kindness in overseeing my query… Excellent customer service."

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Exponentially increase your website traffic and online donations

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Access Workspace for Charities

Access Workspace for Charities gives your fundraising team end to end visibility and control of your donor journeys.

With everything in one place, our cloud-based feature rich charity software includes Digital Advertising, Website, CRM and Payment Processing solutions, and allows each solution to operate on its own, or as connected part of the full suite.

Allowing you to engage your existing supporters more effectively, attract new donors to your cause and generate more predictable income streams.

view our charity software

Explore the other solutions in Access Workspace for Charities

Your charity is likely eligible - check now for free!

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What could you achieve with a £95k charity advertising budget?

 

Attract new donors with up to £95,000 per year in free advertising on Google. 

 

  • 100% success rate in helping charities acquire this funding
  • We setup and manage all your Google Ads - zero resource is required from you
  • Trusted Google Premier Partner - Top 3% of all partners

 

Imagine what £95k of advertising could achieve for your charity. Take the free eligibility check today.

 

Google Partner Premier 2022