Personalise donor communications with automated charity email marketing
Our powerful Charity CRM marketing automation solution allows your fundraising team to intelligently manage and engage with supporters.
Moreover, our powerful integration with Mailchimp leverages our data more effectively and ensures that donors are segmented and nurtured by triggering personalised journeys based on their individual interactions (such as events, payments, etc.) with your charity.
Manage, monitor and automate your charity email marketing
- Identify and target donors with the right messages at the right time.
- Keep donors engaged by sending them the information that they care about.
- Don't send donors the information they are not interested in which may cause them to stop reading or unsubscribe.
Benefits of our charity email marketing module
- Raise Awareness of your organisations work
- Improve donor retention, so there is less work acquiring new donors
- Move donors along the donor journey
- Support the organisations other interactions
- Provide better connections to supporters.
Why use our charity email marketing solution?
No need for manual data entry
Our CRM solution will help you sync your contacts and segment your audiences. You can sync your contacts between Access Charity CRM and Mailchimp which means there is no need for manual data entry.
Provide more targeted messages
You can use Access Charity CRM tags in Mailchimp campaigns to provide more targeted messages to each segment.
Automate supporter journey campaigns
Automate supporter journey campaigns in Mailchimp following customisable trigger events in the Charity CRM. These can be volunteer sign ups, event ticket purchases or donation completions, and get the full picture in your charity CRM.
Get a complete picture of the communication your supporters receive
After sending your campaign via Mailchimp, it is automatically signed against the recipient’s record which means you’ll get a complete picture of the communication they received including any campaign analytics.
Discover more about our Access Charity CRM solution
Discover related charity email marketing resources
Fundraising Management
Multi-criteria segmentation makes it easy to create personalised and targeted multi-channel communications. Maximise income opportunities, legacies, trust applications and more with accurate campaign tracking.
Donor management
Track supporter interactions from one place – communications, donation history, event attendance and more. Quickly see who knows who in the donor community using the inbuilt relationship tree, allowing informed prospect conversations to take place much sooner.
Charity event management
Keeping you in control of event planning, delivery and reporting, we make it easy to create different ticket types, costs and payment categories.
Direct debit payment processing
Access Paysuite simplifies your donor journey by reducing the risk of payment interruptions with manageable regular giving – keeping income flowing with effortless Direct Debit payments.
Reporting & analytics
Make faster, more informed decisions with easy access to accurate data and tracking. Get an overview of performance or drill down into the detail for data driven planning. A live dashboard means you can track campaigns and make real-time decisions to deliver even more successful fundraising. While comprehensive management reports enable you to make more informed decisions.
Income & Gift Aid management
Management of all income streams including grant funding and legacies. Calculate claims in seconds and submit at the click of a button. Easy income analysis and declaration processing
Calling application
The Access Charity CRM Calling Application allows you to effortlessly contact your organisation's supporters to fundraise one-off or regular donations, keep them informed about your charity's progress, and update their information while recording their consent.
Access Workspace for Charities
Access Workspace for Charities gives your fundraising team end to end visibility and control of your donor journeys.
With everything in one place, our cloud-based feature rich charity software includes Digital Advertising, Website, CRM and Payment Processing solutions, and allows each solution to operate on its own, or as connected part of the full suite.
Allowing you to engage your existing supporters more effectively, attract new donors to your cause and generate more predictable income streams.
Access Charity Websites
Convert donor interest into meaningful online activity with our flexible website solution that powers all core fundraising, donor engagement and data collection needs.
Access Ad Grants
Attract donors more easily using our fully managed digital advertising solution. We help fundraisers secure over £95,000 in Google Ad Grants funding every year.
Access Paysuite
Enhance your fundraising donations and generate a reliable regular giving income with a payment processing solution that removes complexity for you and your donors.
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