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You Don’t Have an Attention Problem. You Have a Design Problem.

The Learning Revolution - Episode 4

About this episode

Synopsis: The way professionals consume content has been rewired by short-form video, and attention spans have not so much shrunk as become considerably more selective. Sammy and Camille unpack what that shift means for how learning experiences are designed, why most long-form training is losing the battle for engagement and what good content format actually looks like when it is built around the brain people are now bringing to work. 

Ready to revolutionise learning in your organisation?

photo of Sammy Roderick

By Samantha Roderick

Product Manager, Access Learning

Samantha Roderick is a Product Manager at Access Learning, where she brings a genuine passion for learning and expertise in software product management and agile methodologies. With a background spanning onboarding consultancy at The Access Group and a degree in English with Film Studies from Ulster University, she combines adaptability and quick learning with a people-first approach to building engaging products.

photo of Camille Dupont

By Camille Dupont

Senior Commissioning Editor, Access Learning

Camille Dupont spent years in journalism learning the one rule that never changes: you earn attention, you don't demand it. That instinct has followed her across journalism, advertising, marketing, and L&D, where the question she keeps coming back to is the same in every context: what is the story, and does it actually work for the person on the receiving end? At Access Learning Content, she leads on commissioning expert contributors, stewarding the content pipeline, and reviewing virtually everything before it goes out the door.