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Customer Story:
Champion Timber
Challenge
Champion Timber was managing all delivery scheduling and routing manually, with staff organising orders by postcode.
This approach was slow, error-prone, and couldn't support the narrower delivery time windows that customers increasingly expected.
As the business grew, the limitations of manual planning became a competitive disadvantage.
Approach
Access MaxOptra was implemented and integrated with TomTom telematics to give Champion Timber a real-time, dynamic scheduling and routing capability.
The combination of route optimisation and in-cab navigation gave the team the confidence to quote specific delivery times - rather than just a delivery day - for the first time.
Results
- Delivery planning time reduced significantly.
- Champion Timber was able to offer narrower, more precise delivery windows, improving customer satisfaction.
- The TomTom/Access MaxOptra integration provided a cost-effective solution that gave a growing SME enterprise-grade logistics capability without the need for large capital investment.
The History
Champion Timber chose Access MaxOptra to overcome the scheduling and routing optimisation challenges they faced from using manual processes.
Access MaxOptra provided Champion Timber with a highly sophisticated, real time, dynamic scheduling and routing system. This, coupled with Access MaxOptra’s ease of use and fast implementation makes it an ideal fit for small but growing companies like Champion Timber.
Integrated with TomTom telematics, Access MaxOptra’s Track and Trace features enabled Champion Timber’s customer service function to spot delays and issues with deliveries and keep customers more regularly updated with information through SMS messaging.
Challenges
Before investing in Access MaxOptra, the company’s staff manually organised orders, scheduled and routed jobs according to postal codes. With more challenging levels of service being expected by customers, the company felt the need for a solution that would ease the pressure off their team.
Praising the benefits of Access MaxOptra, John Burgess, Transportation Consultant of Champion Timber said, “Access Maxoptra offered the right blend of affordability, ease of implementation and use. The user interface allows our controllers to easily input jobs, calculate routes and timelines and change them, if needed, on a visual map display. Seeing the real time ETA of our shipments helps our customer service staff improve service with valid addresses a lot quicker, allocating routes efficiently and updating our customers with changes in schedules. I believe that Access Maxoptra is the only solution in today’s market that is ideal for SME, but growing, companies.”
Solution
John Burgess continued:
“Access MaxOptra gives Champion Timber a competitive edge. We’re moving towards narrower delivery time windows. The Access Maxoptra–TomTom combination gives us a formidable SatNav capability which gives us the confidence to quote a specific delivery time, instead of quoting the day of delivery. This solution is enabling us to satisfy our high customer expectations at an affordable price with no requirement for huge investment.”
Implementing Access MaxOptra has provided Champion Timber with a scalable solution that will significantly help them support their business as it grows by enabling proactive customer service, improving driver communication, streamlining order planning and optimising scheduling – all leading to improved bottom line results.
"Access Maxoptra gives Champion Timber a competitive edge. We're moving towards narrower delivery time windows. The Access MaxOptra–TomTom combination gives us a formidable SatNav capability which gives us the confidence to quote a specific delivery time, instead of quoting the day of delivery. This solution is enabling us to satisfy our high customer expectations at an affordable price with no requirement for huge investment."
John Burgess
Transportation Consultant, Champion Timber
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