Choosing between Grow, Nurture and Thrive: a guide for charities

If your charity is managing fundraising and outreach through a mix of your website, spreadsheets, online forms and manual reports, you’re not alone. Many charities at this stage are focused on visibility - reaching more people and converting that attention into action. 

Access Raise is a one-stop web platform that's specifically designed to help you raise more of everything that matters: funds, awareness, engagement and impact. And with Access Charity Ad Grants on top, you can access up to $10,000/month in free, expert managed Google Ads - bringing your cause to the top of search results for people actively looking to give or hear your message. 

In short, Grow is for charities ready to expand their reach and build stronger digital foundations. 

You’re likely in the Grow stage if: 

• You’re focused on reaching new audiences and boosting online donations.
• You’re still juggling manual reporting or disconnected systems.
• Your team is small, busy, and ready to simplify.
• You want to start using data to drive decisions, not just record them. 

As your charity matures, priorities shift. You’ve built awareness, so now it’s about keeping supporters engaged, informed and inspired to give again. 

At this stage, your team may be managing regular campaigns, recurring donors and multiple income streams, but usually with systems that don’t always talk to each other! 

Nurture helps you strengthen your supporter relationships and your internal structure. 

At its heart is your Charity CRM, which unites supporter data, Gift Aid and communication history so you can fully understand your supporters. With the added extra of Access Policies & Procedures, you can centralise and track your charity’s policies too, keeping teams compliant and up to date. 

You’ll benefit from Access Raise and Access Charity Ad Grants too, so you can keep attracting new supporters, while you’re nurturing the ones you have. 

In a nutshell, Nurture is for charities that have outgrown the basics and are ready to work more efficiently - focusing on engagement, retention and consistency. 

You’re a good fit for Nurture if: 

• You already have a loyal supporter base but want to deepen relationships.
• You’re managing multiple systems or manual processes.
• You want to spend less time on admin and more on meaningful communication.
• You’re ready to build long-term supporter journeys. 

For established charities, growth brings complexity: more people, programmes and partners. You might now be managing large volunteer teams, running major appeals, or reporting to multiple funders and boards. 

Your priority isn’t just more supporters - it’s stronger, longer relationships and joined-up operations that give you a complete picture of your impact. 

That’s where Thrive comes in. 

Thrive connects your entire ecosystem - fundraising, volunteering, governance and marketing. It includes: 

• Donorfy CRM – for a complete view of every supporter and campaign. 
• Access Assemble – for simplified volunteer recruitment, scheduling and engagement. 
• Access Raise and Access Charity Ad Grants – to keep income and awareness going and growing. 
• Access Policies & Procedures – for a secure, consistent way to manage internal compliance. 

Thrive is for established charities that want to scale sustainably. With these connected tools, you can deliver a seamless supporter experience from the first click, while your teams enjoy the same joined-up visibility. 

You’re likely in the Thrive stage if: 

• You’re managing multiple programmes or teams.
• You’re focused on efficiency and integration.
• You need organisation-wide visibility for confident decision-making.
• You’re ready to align your systems to your strategy. 

Because this all runs on Access Evo, you’ll have one intelligent platform that brings these tools together. There’s the added benefit of Access Evo’s built-in AI functionality too – including Copilot - to help save you precious time. 

Why this approach works

Charities don’t need more tools ... they need better connection between the tools that matter. By matching your technology to your organisational and supporter priorities, you create a digital foundation that works with you, not against you. 

This means you’ll get to spend less time on admin and more time on the things that really matter: connecting, engaging, and delivering your mission. 

Take the Fashion & Textile Children’s Trust, who moved from a costly-to-manage WordPress website - and a patchwork of external donation tools - to a unified digital solution with Grow. 

• Their website now handles 40,000+ visits per year, serving as the central hub for families seeking support. 
• Donations can be made directly on-site, keeping people within their brand instead of redirecting them offsite.
• The team saves significant time through built-in AI tools (for content creation, SEO suggestions) and streamlined Gift Aid reporting. 
• Using Charity Ad Grants, they drive high-quality traffic and enquiries - with Access experts managing campaign setup and ongoing optimisation. 

“Our website is everything to us. We don’t have a centre for families to visit, so it is our charity. Access Raise gives us the confidence that it’s always up to date, secure, and effective. With Access Charity Ad Grants on top, it’s the perfect partnership.” - Jill Haines, Marketing and Communications Manager 

Read their story 

Every charity’s growth story looks different, but the goal is the same: to do more good and create more impact, with less friction. 

Whether you’re building your digital presence, strengthening your systems or scaling your operations, there’s a bundle designed to meet you where you are: 

• Grow helps you attract.
• Nurture helps you engage.
• Thrive helps you connect and scale. 

One contract. One login. One clear view of your charity’s performance. 

Talk to our team - we’ll help you identify your current setup, goals and supporter priorities, and recommend the fit that’s right for you.