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Access Charity Ad Grants
Access Charity Ad Grants services
Everything's included in your managed Google Ad Grants service
Most charities don't have the time or resource to manage a Google Ad Grant. Access experts can handle it end-to-end, so you get the results without the admin. Explore Access Charity Ad Grants service features here.
Everything handled, nothing missed
Your Google Ads nonprofit grant services
Always compliant
Your funding is safe with continuous compliance monitoring.
Actively optimised
Squeezing more impact from every keyword, ad and click.
Clearly reported
A live dashboard, and clear picture of what your grant is delivering.
Application & setup, sorted
Getting your Google Ad Grant set up correctly from day one makes everything easier down the line.
Experts handle the full application and setup, or steps to take over an existing account. That means:
- A 100% success rate for eligible charities, so your application is in safe hands
- Making sure everything meets Google's requirements before anything goes live
Most UK-registered charities with a functional website are eligible. Not sure if that's you? An eligibility check is the natural first step.
Campaign optimisation that performs
There's a big difference between an Ad Grant that ticks over and one that genuinely increases your impact.
Campaigns are built and refined around what matters to your charity:
- Donations, volunteer sign-ups, service uptake or awareness
- Intent-driven keywords that attract the right people
- Continuous improvement, month after month, not set up once and left to drift
Reporting you'll read
No jargon. Just results.
Everything you need to understand your grant's performance, in one place:
- Live dashboard showing impressions, clicks, click-through rate, spend and conversion rate
- A plain-English account health score
- Top-performing keywords and landing pages, so you know what's working
Charity-focused support and compliance
Google's requirements don't stand still, so neither do our experts.
Your account is looked after by specialists who understand the realities of working in the UK charity sector:
- Continuous monitoring against Google's performance and policy criteria
- Proactive adjustments made before problems have a chance to become suspensions
- Specialist support from people who understand UK charity life – tight budgets, lean teams and the pressure to demonstrate impact
FAQs
What features are included in Access Charity Ad Grants services?
Lots! Everything from application and setup through to ongoing campaign management, compliance monitoring and reporting.
There are two packages depending on what your charity needs. Essential includes application and campaign build, a live reporting dashboard and a one or two year contract. Premium adds monthly summary reports, quarterly catch-up calls and priority onboarding.
Both include the full managed service. The difference is how much ongoing contact and reporting you want alongside it.
How does the reporting work?
You'll have access to a live dashboard showing all the key metrics – impressions, clicks, spend, click-through rate and conversion rate – updated in real time.
On top of that, Premium customers receive a plain-English monthly report summarising performance in a format you can share with leadership or trustees.
How does Access keep your account compliant?
Your account is monitored continuously against Google's performance and policy requirements. If something needs adjusting, it's handled proactively, before it becomes a problem.
You won't need to keep up with Google's policy updates yourself.
What are the benefits of using a managed service over doing it in-house?
The Google Ad Grant gives you up to $10,000 a month in free advertising, but without the right expertise behind it, that budget can go to waste.
Campaigns need ongoing attention, keywords need refining, and Google's compliance requirements don't stand still either.
A managed service means all of that is handled for you. No steep learning curve, no time pulled away from your actual work, and no risk of your account going dormant or getting suspended.
Charities we work with see great results when their ads reach the right people and drive actions that matter, whether that's donations, sign-ups or awareness.
Ready to hand it over?
See what's included and find the right plan
Access Charity Suite
One software suite. Many possibilities.
No juggling multiple systems. No more losing supporters in the gaps.
The Access Charity Suite combines specialist charity tools across fundraising, volunteering, marketing, and more.
Whether you need one module or more, every tool is designed to be accessible, affordable, and built with your mission in mind.
Access Evo connects it all together - one secure login. Shared data. Built-in AI. Access Evo is the foundation of the Charity Suite, bringing your tools together in one, unified platform.