Customer story: Sea Life Trust

Sea Life Trust is a global marine conservation charity working to protect oceans and marine life around the world.

With three core pillars, advancing conservation, providing pioneering animal sanctuaries, and inspiring positive change, they work to engage communities everywhere in protecting the ocean.

With 70% of the planet covered by sea, their mission is universal, but reaching and engaging supporters across the world brings unique challenges in scale, consistency, and coordination.

Hear from Sea Life Trust how Donorfy is helping them bring clarity, structure, and confidence to global fundraising.

The challenge: Building long-term fundraising in a global organisation

Sea Life Trust’s fundraising ambition was clear: move beyond one-off donations and build a stronger base of long-term, engaged supporters.
But in reality, their fundraising data and activity was fragmented. Supporter journeys were difficult to track, and corporate relationships were being managed across spreadsheets and disconnected systems.

This created challenges around:

• Building consistent, long-term supporter relationships
• Managing and tracking corporate partnerships effectively
• Maintaining a single view of supporter data across global teams
• Ensuring consistency across different countries and fundraising regulations

They needed a system that could bring everything together.

The solution: Donorfy

Sea Life Trust implemented Donorfy to centralise supporter data and create a single, reliable platform for managing fundraising activity across the organisation.

The impact: Clarity, control and confidence in growth

1. A single source of truth

Donorfy provides one central system for all supporter data, giving teams across the world a consistent and accurate view of activity.

2. Stronger corporate fundraising pipeline

Using Donorfy’s opportunity tracking, Sea Life Trust can manage the full journey from prospecting through to long-term partnership, with clear visibility at every stage.

3. Improved global collaboration

With teams working across multiple countries, and major partners like Merlin Entertainment operating across 50 locations, Donorfy ensures everyone is aligned and working from the same information.

4. Real-time reporting and insight

Leadership and trustee teams can access up-to-date information instantly, improving decision-making and strategic oversight.

5. Enabling new growth opportunities

Donorfy is also supporting future growth plans, including the development of a new membership model to strengthen long-term supporter engagement.

Why Sea Life Trust recommends Donorfy

Sea Life Trust describes Donorfy as:

• A simple, easy-to-use system for managing supporter data
• A powerful tool for tracking fundraising pipelines and opportunities
• A “single point of truth” that keeps global teams aligned and informed

It enables organisations to work more efficiently, collaborate more effectively, and grow fundraising with confidence.