Customer story: Huntington’s Disease Association
Enhancing efficiency with Donorfy
Liverpool-based Huntington's Disease Association (HDA) serves as a lifeline for those affected by the challenges of Huntington's disease - a neurodegenerative illness caused by a faulty gene. The charity works across England and Wales to support individuals, families and Health and Social Care professionals, embodying their commitment to helping people live a better life by improving care, education and championing the rights of the Huntington’s community.
Donorfy
Challenges
- Fragmented database with complicated navigation
- Time-consuming data management processes affecting their ability to maximise supporter information
- Inefficient operational workflows impacting productivity
Solution
- Implemented Donorfy as their comprehensive charity CRM solution
- Integrated key platforms including MailChimp, Xero, Justgiving and Stripe
- Comprehensive data migration with customisation from day one
Results
- Complete supporter profiles accessible in one place
- Streamlined workflows through integrated platforms, especially marketing
- Real-time reporting and income snapshots for better decision-making
Donorfy’s made everything that we do feel more straightforward, more intuitive. It’s made our data more visible, and that’s helped us improve supporter experience.
Untangling data
Back in 2021, the charity sought a more innovative and integrated solution to better manage its data.
The main change they needed was the ability to build a quick, cohesive picture of their amazing supporters. They‘d been navigating through different, fragmented sections of their database to piece together individual insights, which was not only time-consuming, but also affected their ability to maximise the goldmine of information they had in there - somewhere.
In a nutshell, they came to Donorfy looking for increased flexibility, improved integrations, improved donor management and a more streamlined operational experience.
Donorfy’s user-friendly facelift
We’re pleased to say that Donorfy is now at the heart of their CRM transformation. After considering their options, they chose Donorfy for budget-friendly and simple pricing, UK-based and sector-expert support and because it was "intuitive, straightforward and clean."
"It feels like Donorfy is part of the charity sector rather than being a business selling a product to the charity sector, if that makes sense.” explained John Gandy, Data Manager. “It was especially noticeable at the Donorfy Together Conference, the team has a particular sort of enthusiasm and passion for people who work in the sector!”
Implementation was a factor too - it was a complex move. The team worked closely with both the in-house Donorfy team and DonorCare to prepare their data for migration as comprehensively as possible, focusing on how they wanted to use the system, so it was customised to their needs from the very beginning.
Insights to improve impact
Beyond the surface-level improvements, the implementation of Donorfy ushered in a new era of easier insights for Huntington’s Disease Association. They now have the tools to unravel valuable information and transform it into impactful actions. Here’s how their charity CRM switch improved the overall impact of their operations:
Holistic supporter understanding
With Donorfy, the team can build a quick, complete picture of their supporters. Donorfy’s profile and timeline allowed for a comprehensive view of individual records in one place, enabling them to understand engagement history, contribution pattern and, importantly, supporter preferences for GDPR.
“Another distinct improvement enabled by Donorfy, which is very important from my perspective as Data Manager, is having much greater control and oversight of communication consents - making sure that we're GDPR compliant and communicating with our audiences."
Integrated efficiency
Improved integrations were a game-changer for the team. The connectivity with key platforms, such as MailChimp for automated email marketing, Xero for accounting, and fundraising management platforms like JustGiving and Enthuse, has improved outreach efforts, streamlined workflows and enhanced overall operational efficiency.
“The fact that it integrates with MailChimp has revolutionised the way that we do our mailouts.” John continued. “The fact it integrates with Xero provides us with more robust financial reporting and, from our fundraisers’ point of view, it provides a more real-time and accurate income snapshot. It’s a one stop shop, if you like."
Finding focus
Operational simplicity has meant the team could redirect their focus from navigating through system frustrations to engaging meaningfully with their community, amping up the positive impact of the amazing work they do.
Underlining the benefits achieved, John emphasised, “Donorfy is helping us provide a much better picture of our income, manage our membership, online shop and better track our communications. We're able to just rely on that it works so we can focus on what we really need to focus on.”
Hear from John himself:
Discover Donorfy
It's easy to explore the benefits of Donorfy for yourself - you can start a no-strings free trial, or download the brochure to dive into the details. Fancy a chat instead? Contact our charity tech experts. We’re always happy to help you find the right setup for your charity.