How to make short form learning videos that people choose to watch

Short-form video is the format learners are already choosing. The question for L&D is whether your content is in that mix, or competing against it.

In this session, Sarah Mian from Access Learning shares how her team built a short-form video programme using real experts, real stories, and the principles that make social media content impossible to stop watching. She covers the RACI framework (Relevance, Attention, Clarity, Iteration), the craft of finding and filming a hook, why authentic human stories outperform AI-generated video, and how short-form content earns attention for your whole learning ecosystem.