Getting to know your donors

A guide to understanding the information you already have on your donors, and how to get the most out of it.

You already know more about your donors than you realise

Data about your donors or audience that you’ve gathered in your CRM database system should be treated as a starting block for building a wealth of excellent data. If you stop there, you will be missing out on substantial intelligence that can help you understand them better.

For the time being, it seems that active use of social data is still the preserve of a small minority of UK organisations. But as day-to-day uses such as Facebook advertising become more familiar to more fundraisers and marketers, this is likely to change, provided the sector can attract and train enough staff in these skills.

Download the whitepaper to discover how to take the information you have to create a better donor experience and increase your fundraising.


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Everything to consider when switching to a new Charity CRM

The step by step guide for Not For Profits on everything you need to know for smooth CRM sailing and making an easy switch

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