Choosing between Nurture, Thrive and Combo: a guide for charities

As charities grow, the problem isn’t “getting data", it’s getting it all in one place - and using it to genuinely nurture supporters.

This is the point where spreadsheets crack, siloed systems collide, and fundraisers spend more time exporting than engaging. Nurture exists to fix that.

At its heart is your Charity CRM, which unites supporter data, Gift Aid and communication history so you can fully understand your supporters. 

You’ll benefit from Access Raise and Access Charity Ad Grants too, so you can keep attracting new supporters, while you’re nurturing the ones you have. 

Popular with fundraising and CRM managers, Nurture is for charities that have outgrown the basics and are ready to work more efficiently - focusing on engagement, retention and consistency. 

You’re a good fit for Nurture if:

• You already have a loyal supporter base but want to deepen relationships.
• You’re managing multiple systems or manual processes.
• You want to spend less time on admin and more on meaningful communication.
• You’re ready to build long-term supporter journeys. 

When your charity reaches a certain scale, success depends on more than delivering great services, it depends on orchestrating people. For established charities coordinating volunteers, community activity and multi-team programmes — and needing clarity and connection across everything they do.

Popular with volunteer managements, Thrive brings together the tools operations they rely on to build a joined-up experience:

• Access Assemble – for simplified volunteer recruitment, scheduling and engagement. 
• Access Raise and Access Charity Ad Grants – to keep income and awareness going and growing. 

Here, Ad Grants and Raise complete the full volunteer journey: a potential volunteer searches for opportunities, finds your charity through targeted ads, lands on a campaign or landing page built in Raise, and seamlessly moves into Assemble to register, onboard and get involved.

You’re likely in the Thrive stage if: 

• You’re managing multiple programmes or volunteering teams.
• You’re focused on efficiency and integration.
• You need organisation-wide visibility for confident decision-making.
• You’re ready to align your systems to your strategy. 

Because this all runs on Access Evo, you’ll have one intelligent platform that brings these tools together. There’s the added benefit of Access Evo’s built-in AI functionality too – including Copilot - to help save you precious time. 

Not every charity needs a three-piece bundle straight away, or maybe you have different priorities, and that’s why Combo exists.

With Combo, you choose the two modules that matter most right now and save money by getting them together. 

You might be just getting started with charity software, focusing on a website and driving awareness, needing a stronger CRM and volunteer toolset, or simply wanting to begin small without overcommitting.

With Combo, you choose from:

• Access Raise for digital fundraising
• Charity Ad Grants for driving awareness
• Donorfy for supporter and donor management
• Assemble for complete volunteer management

Combo gives you the flexibility to start where you are - and add more as your charity grows.

Take the Fashion & Textile Children’s Trust, who moved from a costly-to-manage WordPress website - and a patchwork of external donation tools - to a unified digital solution with a Raise and Charity Ad Grants combo.

• Their website now handles 40,000+ visits per year, serving as the central hub for families seeking support. 
• Donations can be made directly on-site, keeping people within their brand instead of redirecting them offsite.
• The team saves significant time through built-in AI tools (for content creation, SEO suggestions) and streamlined Gift Aid reporting. 
• Using Charity Ad Grants, they drive high-quality traffic and enquiries - with Access experts managing campaign setup and ongoing optimisation. 

“Our website is everything to us. We don’t have a centre for families to visit, so it is our charity. Access Raise gives us the confidence that it’s always up to date, secure, and effective. With Access Charity Ad Grants on top, it’s the perfect partnership.” - Jill Haines, Marketing and Communications Manager 

Read their story 

Every charity’s story looks different, but the goal is the same: to do more good and create more impact, with less friction. 

Whether you’re building your digital presence, strengthening your systems or scaling volunteers, there’s a bundle designed to meet you where you are: 

• Combo gives you the flexibility to start with what matters most.
• Nurture helps you deepen supporter engagement and grow income.
• Thrive helps you connect teams, volunteers and activity at scale.

One contract. One login. One clear view of your charity’s performance. 

Talk to our team - we’ll help you identify your current setup, goals and supporter priorities, and recommend the fit that’s right for you.