Customer story: Dreams Come True

About Dreams Come True

For more than 35 years, Dreams Come True has been making magic happen for children who need it most. What sets them apart is a dual mission — they only grant dreams for children who are both seriously ill and living in poverty.

“We’re a national charity,” says Jasmine Gibson, Marketing Manager. “But we focus communities with high areas of deprivation such as Blackpool, which, sadly, remains one of the most deprived areas in the UK. That’s where our help can have the biggest impact.”

When Jasmine Gibson joined Dreams Come True in 2022, the charity was already using Access Raise, a platform she found intuitive and easy to manage from day one. But with a major rebrand on the horizon, it was clear the website needed a refresh to match the new look and feel of the charity.

“The old site did the job,” Jasmine says, “but after the rebrand, we wanted something that really brought our story to life. The redesign has been a complete breath of fresh air, it feels modern, playful and so much more representative of who we are.” Here she tells us more.

Bringing the charity’s story to life

With the charity’s rebrand on the horizon, Dreams Come True partnered with Access Raise to create a new digital home.

“It was one of my favourite meetings of the year,” Jasmine smiles. “The team really listened. We mapped out what we wanted the website to do, not just look better, but tell our story better.”

Access designers worked with Jasmine and her colleagues to create a bespoke, playful, and deeply human site, one that celebrates joy while handling sensitive stories with care. “We call our characters ‘dream helpers’, and they now appear throughout the website alongside videos and stories that make our mission feel alive,” says Jasmine.

Since the relaunch in April, the impact has been immediate. “Everyone comments on how much better it is, it’s more modern, easier to use, and truly reflects who we are. We’ve seen a real increase in donations and more interest from corporate partners too.”

The results so far:

• Modern, playful website reflecting the charity’s mission
• Increased donations and corporate partnerships
• Marketing team saved hours each week with AI tools
• Seamless campaign management and supporter engagement

Always evolving: How Access Raise Evo supports growth

The new Evo features have transformed the way Jasmine manages marketing as a one-person team.

“I’d say what makes Access unique is the innovative technology — it’s all under one roof, in one place, and it’s always learning and improving. It’s never stagnant, which I really enjoy. We’re always trying to grow as a charity, and it grows with us,” she says.

“The AI-generated SEO is brilliant. I click a button, and it creates suggestions in seconds, something that used to take me minutes. For a small team, that’s invaluable.”

She describes the software as “like having an expert in your pocket.” From intuitive templates and accessibility prompts to reminders about new donations, Access Raise Evo helps her work smarter and faster.

“It’s user-friendly, always evolving, and genuinely makes my life easier,” Jasmine says. “And the support team? They’re phenomenal. I raise a ticket, and it’s answered within half an hour by a real person who knows our charity.”

More than a website — A complete fundraising hub

Jasmine’s favourite thing about Access Raise is how it brings everything under one roof.

“Unlike a standard WordPress site, Access Raise is built specifically for charities. It’s our website, our fundraising tool, our learning hub, and our support system, all in one. It does the thinking for you and keeps improving all the time.”

This holistic approach helped Dreams Come True run their World Dream Day campaign seamlessly,  using templates, video modules and clear calls-to-action that boosted supporter engagement. “Even new team members pick it up instantly,” Jasmine adds. “It’s intuitive, visual, and fun to use.”

Tapping into Google Ad Grants with expert support

Alongside their website success, Dreams Come True uses Access Charity Ad Grants to turn free Google Ads into measurable results.

“I’ll be honest, I don’t have time to manage ad grants,” Jasmine laughs. “But Access takes care of it for me. They’re the experts, and I know they’re working behind the scenes to get the best from every pound of free ad spend.”

For Jasmine, having Access manage their Ad Grants feels like having an expert marketing team in-house — but without the constant training or expense. “It gives us access to specialist knowledge we could never afford internally,” she explains. “They know exactly how to maximise our reach and make every click count.”

A partnership that grows with the Charity

For Jasmine, Access isn’t just a supplier, it’s a trusted partner.

“What makes Access unique is how personal it feels,” she says. “They grow with us, and they really care. It’s imaginative, innovative and always improving. We’re never told ‘no’; instead, they help us find an even better way.”

Jasmine highlights the outstanding level of support she receives from Access.

“The level of customer service is something I’ve never really experienced before. Whether it’s speaking to Roberta, chatting with the customer service team, or even typing into the little toggle at the bottom of the screen, any issues I have are answered straight away.”

She adds, “It’s reassuring to know that support is always available, quick, and handled by people who genuinely understand our charity’s needs.”

The results speak for themselves: a transformed brand, higher engagement, stronger partnerships, and a platform that empowers the team to keep delivering dreams.

The impact: A new era for Dreams Come True

The results speak for themselves. Since launching their new Access Raise website, Dreams Come True has seen a surge in engagement, donations and corporate interest,  and, perhaps most importantly, a renewed sense of pride in how the charity presents itself to the world.

“We’ve definitely seen an increase in corporate partnerships and sponsorships. The new site makes it so much easier for people to find what they need, whether that’s how to support us, sign up for an event or make a donation.”

Donation pages and appeal campaigns are now performing better than ever, thanks to a smoother user journey and modern design that captures the energy of the charity. “It’s more than just a new look, it’s transformed how people connect with our mission,” Jasmine adds.

The rebrand and website relaunch have also boosted awareness across the sector. “Supporters, corporate partners, even families we’ve helped, everyone comments on how much more vibrant and engaging the site feels. It really reflects who we are as a charity.”

For Jasmine and her team, the transformation feels like the start of something bigger. “It’s honestly been a new dawn for us. Access has helped turn our digital presence into something we’re proud of, and that pride shines through everything we do.”

Why Dreams Come True recommend Access

“Access are the experts in the field — tailor-made for charities.”

Jasmine from Dreams Come True recommends Access because it gives her confidence and reassurance that the charity’s goals are being supported. “It boosts our return on investment and awareness as a charity. It’s innovative, and they have access to the latest technologies. I feel reassured that they’re experts in the field and are always working hard for us behind the scenes.”

She adds, “They’re willing to grow with us and come along on the journey as a charity. It really feels like they care. They’ve invested in charities as a whole in the non-profit sector, which is rare to find. And it’s so much more than just a website builder — it’s a complete solution tailored to our needs.”