Nonprofit CRM
Marketing automation for nonprofits
Save precious time – automate the moments that matter the most
Donorfy’s automation tools help you cut through admin, reduce errors and stay connected to supporters - without doing everything manually.
Whether it’s assigning a task, tagging a new supporter or kicking off a welcome email journey, Donorfy helps you keep everything flowing in the background.
Why charities choose Donorfy for automation
From assigning time-consuming tasks to powering marketing automation for nonprofits, Donorfy does the busywork in the background - so you don’t have to.
Smart workflows
Automate actions based on supporter activities, from new gifts to updated preferences.
Hands-free admin
Automatically update records, segment supporters, assign tasks and create documents.
Timely stewardship
Show appreciation instantly, with automatic thank-yous and follow-ups.
Integrated email marketing
Send the right message, automatically, with Mailchimp and Dotdigital.
Charity automation tools built for busy teams
Whether you’re deep in donor stewardship or juggling compliance and income, it really is possible to lighten your load.
Smarter email journeys
Donorfy’s integration with Mailchimp and Dotdigital makes it easy to stay in touch, without relying on reminders or inbox overload.
- Trigger emails instantly when supporters take action.
- Enroll contacts into automated journeys or nurture programmes.
- Keep data synced across platforms.
- Deliver relevant, timely emails that build loyalty and engagement.
Always say thanks
Show appreciation at the right time, and in the right format, with automated thank you letters and certificates powered by live CRM data.
- Generate tailored Word documents with supporter details.
- Automatically send thank-you letters after donations or events.
- Keep your stewardship timely and personal.
- Reduce admin and maintain consistency across your comms.
Spotlight: Marketing automation for nonprofits
Keep supporters engaged with the content they care about
Donorfy’s integrations with Mailchimp and Dotdigital help you stay meaningfully connected with supporters - automatically.
From welcome journeys to thank-you emails, you can deliver personalised messages triggered by real-time donor activity.
- Improve retention by building stronger, smarter supporter journeys
- Target the right people with the right message at the right time
- Avoid donor fatigue by reducing irrelevant or poorly timed emails
- Nurture relationships without the manual follow-up
Work smarter, not harder by automating your email marketing
Real charities, real automated efficiency
See how other charities are reducing admin and boosting efficiency using Donorfy.
View all customer stories
How Snow Camp saved the equivalent of a full-time role by enhancing efficiency
How Navigators UK use Donorfy to achieve 10% time savings
How National Churches Trust save time and stay personal with Donorfy
Automation for nonprofits FAQs
What are Triggers in Donorfy?
Triggers are automation tools that respond to supporter activity - like donations, updates or form submissions - by performing actions such as sending emails, updating records, assigning tasks or tagging supporters. Think of a Trigger as a helpful "when this happens, do that" instruction inside your CRM.
Do I need technical skills to set up automation in Donorfy?
Not at all. Triggers are easy to set up using drop-down menus, Lists, and simple conditions - no coding or technical expertise required.
Is automation only for marketing emails?
Definitely not. While automated charity email marketing is a popular use, Triggers can also be used to assign tasks to team members, notify staff about major gifts, update preferences, generate documents and much more.
Can Donorfy automate internal admin as well as supporter comms?
Yes, and that’s where it really saves time. Triggers can automatically assign follow-up tasks, notify the right team member about key supporter activity, or update your records, so your data stays accurate behind the scenes.
How can I find out how automation can work for my charity?
We can help with that! Whether you’ve just started exploring marketing automation for nonprofits, or you’re ready to reduce your admin burden, we can talk you through it.
Get in touch or schedule a demo to see how Donorfy could help your team save time and do more.
Access Workspace for Charities
With everything in one place, our cloud-based feature-rich charity software includes Websites, Charity CRM and Ad Grant management solutions, and allows each solution to operate on its own, or as a connected part of the full suite.
Allowing you to engage your existing supporters more effectively, attract new donors to your cause and generate more predictable income streams.
