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How Auxo unified eight brands into one and accelerated growth with Access Attract Evo
Auxo, a STEM-focused workforce solutions provider, successfully navigated a major transformation from a multi-brand structure to a unified identity using Access Attract Evo. Working with their marketing partners, Kitto, the company consolidated its brand presence and launched a new website on an accelerated timeline. The new site has already seen increased vacancies and improved cross-selling potential across their unified brand.
Challenge
- Consolidate 8 legacy brands into one unified identity.
- Create a future-focused STEM-X positioning to reflect emerging markets.
- Deliver a new website pivotal to the consolidated brand.
- Faced a highly accelerated timeline due to business-critical deadlines.
- Needed a platform to support continuous updates post-launch.
Approach
- Kitto acted as Auxo’s outsourced marketing department, leading strategy and execution.
- Consolidated multiple brands and created four specialisms within the new structure.
- Collaborated with Access Attract Evo’s project management team for rapid technical delivery.
- Used the platform to update and refine the website throughout the build.
- Received highly responsive support during implementation.
Results
- Tangible commercial impact, including more vacancies and increased project volume.
- Improved ability to cross-sell enterprise solutions.
- Enhanced visibility of website performance and an agile, evolving marketing engine.
Why Access Attract Evo? A flexible platform built for fast, future‑focused growth
Auxo’s brand transformation required more than a standard website build. They needed a platform that could support a business critical rebrand, unify multiple legacy brands, and launch at speed.
Access Attract Evo provided SaaS solution that removed the burden of plugin maintenance, enabled continuous updates, and offered the agility Auxo needed to keep evolving their digital presence.
We can keep adding to the website, we can keep making changes, we can keep moving and remain agile throughout the next phase of this growth. And that's been something that's been really useful, having a solution that has that ability.
With Access Attract Evo as the engine behind the new brand, Kitto and Auxo have confidence in a platform purpose‑built for recruitment. Combining reliable, scalable technology with hands‑on support for website design, implementation, ongoing optimisation and customer success.
The implementation: Tight timelines, deep collaboration
With Auxo’s rebrand deemed as business‑critical, the team faced an accelerated timeline and no room for error. Kitto were tasked with leading the transformation, working closely with Access Attract Evo’s website experts across scoping, build and delivery to ensure every detail landed exactly as required.
We worked with Access particularly in the early stages, mapping out what was possible, what we were able to do.
The result? A smooth, high‑speed rollout that delivered a fully unified brand and new website on time without compromising quality, flexibility, or creative ambition.
We found them to be super helpful, super responsive and able to get things over the line, get things done, help us with last-minute amends.
The impact: A stronger brand, more opportunity, and a future‑ready platform
Since launching the new unified brand and website, Auxo has seen clear commercial momentum:
- More vacancies and project volume
The refreshed brand and positioning has already driven an increase in the number of vacancies and projects being worked on.
- Greater cross‑selling potential
Auxo is now better positioned to sell enterprise‑level solutions across its client base.
- An agile, evolving marketing engine
The Access Attract Evo platform allows Kitto to easily update content, build out new pages, and keep growing Auxo’s online community.
- More performance insights to come
Additional KPIs will be captured as performance is tracked post‑launch.
…using a SaaS website provider means you don't have to worry about those updates and upgrades that you have to do yourself with the various different plugins and other bits that you have to maintain otherwise. You know, it's nice to have that peace of mind.
The vision: Turning the website into Auxo’s growth engine
Auxo’s next phase is all about shifting from a traditional recruitment website to a high‑performing marketing and lead‑generation hub with Access Attract Evo.
Using the website as a lead generation engine. Helping people use that as the core of our marketing… the planet at the centre of our universe and attracting people to that, turning that into communities via really brilliant, engaging, exciting, interesting content.
See Access Attract Evo in action