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Acteol Hospitality CRM
Acteol is THE CRM and loyalty platform built specifically for restaurants, pubs, bars, and hospitality operators. Turn fragmented guest data into meaningful relationships, smarter campaigns, and measurable ROI.
Join thousands of restaurants, pubs, bars and hotels using Acteol
Hospitality CRM solutions for every business size
From independent hospitality businesses to large enterprises, Acteol has the perfect scalable CRM for you - that's how we stand out from other systems and grow with you.
Acteol Atreemo
For complex, multi-brand groups needing sophisticated loyalty, segmentation and automation at scale. Atreemo offers a comprehensive and robust view across multi-format operations, with fully guided setup to help you make the most of your solution.
Ideal for: restaurant groups, pub chains, large hospitality brands.
Acteol SE
For smaller operators looking for quick setup and easy-to-use CRM tools. Acteol SE is like having an extra member of your team, levelling up your operation at the touch of a button.
Ideal for: independents, fast-growing venues, lean teams.
Why choose Acteol’s CRM for the hospitality industry?
Built for hospitality. Designed around your guests.
Acteol isn’t just a generic CRM with a hospitality plug-in – it’s a dedicated hospitality CRM software designed specifically for restaurants, pubs, bars and hotel groups. With proven results, helping operators increase guest spend by over 130% and boost visit frequency by 60%, Acteol helps you understand your guests, automate journeys, and drive loyalty across every channel.
- Real-time integrations with your EPoS, booking engine, WiFi and more
- A true Single Customer View – tailored for hospitality venues of all sizes
- Smart, automated journeys that drive visits, spend and loyalty
- Proven CRM software for restaurants, pubs, bars and hotels
- Easy to use for small teams. Scales seamlessly for larger estates
See every guest clearly – and treat them like a VIP
How can Acteol help you organise guest data for better marketing?
Acteol brings together all your customer data – past and present – from every system you use. It cleans, connects and de-dupes it to create a Single Customer View (SCV): a real-time, living profile of each guest, built from every booking, order, visit, click, and comment they've ever made.
From the moment someone books, browses, buys or walks through the door, Acteol connects the dots across your tech stack. Bookings, spend, feedback, email clicks, WiFi logins, social engagement, you name it. Giving you a clear, complete view of who they are and what they love.
Whether they popped in for a pint, booked a birthday dinner, or clicked on a kids’ menu email, you’ll see it all in one place – ready to act on it and market more effectively to them in future.
That’s the power of a connected SCV. The first step to better campaigns, smarter targeting, and sharper segmentation.
Smarter journeys. More return visits.
How can Acteol improve communication to make guests feel appreciated?
When you know your guests, you can talk to them like regulars – not strangers.
Acteol’s Campaign & Journey Builder makes that easy:
- Set up personalised journeys once, and let them run in the background. Welcoming first-timers, nudging lapsed guests, rewarding loyalty, or even reacting to the weather. Totally hands-off.
- Send the right message at the right time across every channel – from email and SMS to push or web notifications. Whether it’s a birthday surprise, a midweek reminder, or just a “we miss you” moment, you’ll never miss a thing.
Every message feels personal. Every journey helps bring guests back.
Work faster. Stay creative. Let AI do the heavy lifting
How can Acteol save your team time and automated tasks?
Acteol’s built-in AI tools help hospitality marketers save time and overcome writer’s block, so you can keep focusing on strategy and results.
- Subject line suggestions – Instantly generate multiple options based on tone, word count and emoji preferences.
- Email content assist – Draft or enhance campaign copy directly in the designer, all within a secure, brand-safe environment.
- Social post generator – Quickly create engaging posts tailored by topic, tone, word count, emojis and hashtags.
Reward loyalty. Win new guests.
How can Acteol boost your customer loyalty?
The right offer at the right moment can turn browsers into bookers and regulars into superfans.
With Acteol, you can create personalised, trackable vouchers that drive real results. Whether it’s a birthday treat, a lapsed guest incentive or a new customer welcome, it’s easy to send smart, targeted offers via email, SMS, push or even social.
From one-off promotions to loyalty rewards, every code is connected to your EPoS – so you can track redemptions, compare uplift, and see what really brings guests back.
Test offers, control how and when they’re used, and trigger rewards automatically based on guest behaviour.
Real Results. Real Brands.
Explore our collection of case studies to see how Acteol CRM has helped businesses like yours drive customer engagement and achieve measurable results.
Gusto Italian
"Acteol helped us create this exclusive experience that our customers absolutely love. The results have been beyond our expectations – increased visits, higher spending, and a real sense of community among our Platinum Club members. "
Gaucho
"Acteol CRM helps us build a more accurate picture of our customers and works seamlessly in the background while driving visible results."
Franco Manca
Through using Feedback Manager, the Franco Manca team are able to efficiently manage customer feedback, effectively monitor performance, and as a result, constantly hit their SLAs and maintain excellent customer satisfaction.
Boxpark
"Working with Access has been a really positive experience for us. Through the insights provided by Acteol CRM, we see the visit data, what our customers are spending, and what products they're buying. It gives us much more insight into our customers."
Black Boy Inn
"Acteol is definitely easy to use. Everything is in one place - from email campaigns and vouchers to social media."
What do our customers say about Acteol?
“It has been a pleasure working with Acteol. Our account managers Charlie and Anna are always very responsive, eager to help and they provide invaluable support for our business.”
"It has become an integral part of the tools I use to influence business decisions. The differentiator between Acteol and its competitors will always be their willingness to work on integrations with other providers allowing me to…better understand behaviour. Supported by a variety of modules [it simplifies] the number of platforms we use."
"The software is not only intuitive to navigate and give us an invaluable SCV, but Acteol also provides the support required to be able to use it effectively. Being able to manage our customer database through a system that can be integrated with our wide suite of data sources allows us to work more efficiently at all levels within the business."
"I have nothing but positive feedback from my experience with Acteol’s Atreemo so far. It’s been a pleasure working with such a powerful platform combined with a knowledgeable and helpful team. Our Account Support team are always on hand to help. They have been particularly supportive in putting together and executing a new CRM strategy for our business, plus taking our digital marketing department to the next level."
"The Atreemo system has allowed us to better gather and read data and get to know our guests by tracking visits and usage of vouchers. We have also been able to introduce a loyalty scheme which we can also track. I can always rely on [the account team] to keep track of our requests and projects, get tasks done and make suggestions for future projects. And raise anything I may have missed!"
"We have had a very positive experience with Acteol’s Atreemo. Not only has the software been helpful in creating more intelligent and bespoke marketing campaigns and learning more about our audience, but the help and guidance from the support team has been vital in creating a forward thinking CRM strategy."
Connects to everything you already use
Acteol plugs into your tech stack – instantly unlocking the data in your EPoS, bookings, WiFi, and more.
Popular integrations include:
- EPoS
- Booking engines
- Guest WiFi
- Ordering
- Loyalty apps, payment platforms, and more
Hospitality CRM FAQs
What is a CRM in the hospitality industry?
A Customer Relationship Management (CRM) system is the technology used to manage interactions with customers during every stage of the customer journey. CRM for hospitality businesses deals with communications to encourage return visits, pre-visit booking enquiries, and booking reminders, to encourage pre-ordering, and follow-up communications post-visit.
Find out more about the best hospitality CRM for you
Why do I need a CRM system?
99% of email users check their inbox daily and email marketing is a highly effective method of increasing engagement, producing 174% more conversions than social media marketing. So, take advantage of this and use a CRM system to manage your customer interactions, driving more bookings and increasing spend per head through targeted offers.
How do restaurants use a CRM?
As well as managing all customer interactions, a good hospitality CRM system can reduce no-shows and encourage return visits. It helps restaurants collect useful data and then clean and manage this data in one place. This might include basic customer contact information such as name and phone number, but can also go more in-depth, such as recording the number of visits, allergies, birthdays, spending per visit, or other useful information.
Read more about why you need a hospitality CRM
How do hotels use a CRM?
Hotel CRMs store guest data (preferences, stay history) to personalise experiences, from tailored offers to room setups. They also enhance operations (automated emails), improve marketing (targeted campaigns), and optimise pricing strategies (upsell and cross-sell) to boost revenue. A powerful hotel CRM software can even help reduce no-shows and manage loyalty programs, ultimately fostering lasting guest relationships.
What are the benefits of using a CRM in hospitality?
Hospitality CRM software helps businesses by reducing manual enquiry management through messaging automation such as sending booking reminders or menu details. Understanding your customers and then sending them timely communications can help encourage return visits and customer loyalty.
You can use your hospitality CRM system to send out review requests which can also promote your venue and encourage new visitors. By collecting and segmenting customer data you can tailor your communications to ensure your guests get the most value from your messages.
Read more about the benefits of a hospitality CRM
How much does a hospitality CRM system cost?
The cost of a hospitality CRM system can vary depending on a number of factors such as the size of your business, the features and functionality you need and the vendor you choose.
Find out more about how much a hospitality CRM costs.
Ready to deliver great guest experiences?
Explore our hospitality guest engagement solutions
Access Hospitality’s connected hospitality software is used in over 45,000 hospitality sites across the UK, helping operators to deliver great guest experiences and improve gross profit.