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Hospitality CRM
From data overload to AI-powered action – Instantly
Acteol Evo is the hospitality CRM built for marketing and operations teams who need more than reports. It’s AI-driven Customer Intelligence shows you exactly who to focus on and suggests the campaigns, messaging, and creative to protect revenue - so you can act in minutes, not hours.
It’s not magic. It’s Evo.
Smarter marketing. Less effort. Real results. Acteol Evo gives you segmentation, content, and analytics - all in one platform.
Trusted by thousands of restaurants, pubs, bars and hotels using Acteol CRM – discover what’s next with Evo
Why Acteol Evo?
Hospitality businesses are drowning in data. Evo’s Customer Intelligence Engine transforms millions of data points into clear, actionable segments – Champions, At-Risk, Lapsed – and gives you the tools to act fast.
How it works:
- AI-powered RFM segmentation – groups guests by recency, frequency and spend to reveal patterns that drive revenue
- Plain-English insights – no jargon, just clear descriptions like ‘Loyals: Visit every 6–8 weeks, spend 40% above average’
- Action-ready intelligence – suggests campaigns, messaging, and offers tailored to each segment
Why it matters:
- Recover at-risk revenue before it’s gone
- Re-engage high-value guests with precision
- Launch campaigns in minutes, not hours
From Insight to Impact in Three Steps
Identify
From 2M data points to 10 clear segments
- AI surfaces Champions, At-Risk, and Lapsed customers automatically
- Segments explained in plain English
- Stops data overload by turning complexity into clarity
Result: You know exactly who matters most and why
Act
Launch targeted campaigns in minutes, not hours
- Click a segment (e.g., ‘At Risk – High Value’)
- AI suggests copy, subject lines, and images
- Built-in spam checks for deliverability confidence
Result: Faster turnaround, smarter campaigns, less manual effort
Prove
Closed-loop attribution for real ROI
- Before: Evo identifies 1,247 At-Risk customers worth £92.8k
- During: Track opens, clicks, and visits by segment
- After: See revenue protected and segment movement
Result: Real revenue attribution, not vanity metrics
Acteol Evo in action
Acteol Evo isn’t just smarter on paper. With AI-driven Customer Intelligence segmentation and real-time insights, Evo turns every campaign into a win for your team, your guests, and your bottom line.
%
Increase in guest spend
Targeted campaigns and precision offers drive higher average transaction values.
%
Boost in visit frequency
Personalised engagement keeps guests coming back more often.
%
Reduction in campaign build time
AI-powered segmentation and content tools cut hours of manual work down to minutes.
From great to game-changing: Before & after Acteol Evo
Acteol has always helped hospitality businesses understand their guests and deliver smarter marketing. Evo takes that foundation and adds AI-powered Customer Intelligence, real-time insights, and mobile-first tools – so you can move faster, act smarter, and protect revenue with precision.
Before Acteol Evo |
After Acteol Evo |
|
Guest data everywhere, but no clear view of who’s at risk or worth more |
Customer Intelligence Engine – instantly see who’s at-risk, who’s high-value, and what action to take |
|
Hours spent creating content and building segments manually |
AI-generated campaigns in seconds – create subject lines, content, and visuals instantly, plus use AI-powered segment description tools for smarter targeting |
|
Need to submit request for reports or analyst support |
Instant answers with Copilot – ask questions in plain English and get visual insights in seconds |
|
Campaign sign-off often delayed through manual processes |
Real-time feeds for campaign approvals and alerts – keep workflows moving without delays |
|
No instant visibility on campaign performance when away from your desk |
Mobile access across core functions – manage campaigns and monitor performance wherever you are |
Six reasons Acteol Evo leaves legacy CRM behind
Acteol Evo introduces next-generation tools that make hospitality marketing faster, smarter and more connected – powered by AI, real-time insights, and mobile-first control.
Single sign-on
One login. Total control.
Stop juggling multiple logins. Evo gives you a single, secure entry point across your suite – cutting login time by 60% and boosting adoption.
- Centralised access – one login for everything
- Improved adoption – easier access means higher engagement
- Enhanced security – strong authentication everywhere
Feeds
Real-time alerts that keep you ahead.
Hospitality moves fast – so should your marketing. Feeds deliver instant notifications so you can act before issues escalate.
- Campaign approvals – review and approve on the go
- Unified notifications – campaigns, feedback, and selections all in one feed
- Actionable workflows – approve social campaigns and respond faster
Copilot
Your AI-powered assistant for instant answers.
No more waiting for reports or analysts. Ask questions in plain English and get visual insights in seconds.
- “What campaigns are awaiting approval?”
- "How many of our contacts are emailable?"
- “Which customers reached Gold tier last month?”
Spaces
Dashboards that speak your language.
Spaces give every team their own tailored view – so marketing, operations, and management see what matters most.
- Custom KPIs for each role
- Unified workspace for campaigns, approvals, and insights
Analytics
Turn guest data into your competitive edge.
Evo Analytics brings all your data together for actionable insights that drive smarter decisions.
- Cross-product analytics – see the full picture
- Actionable insights – spot trends and opportunities
- Custom dashboards – tailored to your business needs
Evo Mobile App
Your CRM, wherever you are.
Hospitality doesn’t stand still – and neither should you. Approve campaigns, check VIP profiles, and access insights from anywhere.
- Universal access – all Evo tools on your mobile
- Feeds & Copilot on the go – get campaign alerts, approvals, and instant answers in your pocket
Explore all our Hospitality AI-powered CRM solutions
Hospitality CRM solutions for every business size
From independent operators to large hospitality groups, Acteol has a scalable CRM solution for you. Whether you need enterprise-level control or a streamlined platform for smaller operations, we’ve got you covered.
Acteol Atreemo
For complex, multi-brand groups needing sophisticated loyalty, segmentation, and automation at scale.
Atreemo offers a comprehensive view across multi-format operations, with fully guided setup to help you make the most of your hospitality CRM.
Ideal for: restaurant groups, pub chains, large hospitality brands.
Acteol SE
For smaller operators looking for quick setup and easy-to-use CRM tools.
Acteol SE is like having an extra member of your team, helping you centralise guest data and deliver personalised campaigns at the touch of a button.
Ideal for: independents, fast-growing venues, lean teams.
Real Results. Real Brands.
Explore our collection of case studies to see how Acteol CRM has helped businesses like yours drive customer engagement and achieve measurable results.
Gusto Italian
"Acteol helped us create this exclusive experience that our customers absolutely love. The results have been beyond our expectations – increased visits, higher spending, and a real sense of community among our Platinum Club members. "
Gaucho
"Acteol CRM helps us build a more accurate picture of our customers and works seamlessly in the background while driving visible results."
Franco Manca
Through using Feedback Manager, the Franco Manca team are able to efficiently manage customer feedback, effectively monitor performance, and as a result, constantly hit their SLAs and maintain excellent customer satisfaction.
Boxpark
"Working with Access has been a really positive experience for us. Through the insights provided by Acteol CRM, we see the visit data, what our customers are spending, and what products they're buying. It gives us much more insight into our customers."
Black Boy Inn
"Acteol is definitely easy to use. Everything is in one place - from email campaigns and vouchers to social media."
What do our customers say about Acteol?
"Working with Matt Carter has been an absolute pleasure. As our account manager at Access Group, Matt consistently goes above and beyond to support our team. He is always available when we need him, providing timely and knowledgeable assistance no matter the issue.
Matt’s proactive and professional approach has made a real difference in our day-to-day operations, and we greatly value the clarity and reliability he brings to every interaction. His dedication to ensuring we get the most out of our partnership with Access Group is truly appreciated.
We look forward to continuing our strong working relationship with Matt and are confident that his continued support will help us achieve even greater success." – Kevin Airey at Sala Group
“It has been a pleasure working with Acteol. Our account managers Charlie and Anna are always very responsive, eager to help and they provide invaluable support for our business.”
"It has become an integral part of the tools I use to influence business decisions. The differentiator between Acteol and its competitors will always be their willingness to work on integrations with other providers allowing me to…better understand behaviour. Supported by a variety of modules [it simplifies] the number of platforms we use."
"The software is not only intuitive to navigate and give us an invaluable SCV, but Acteol also provides the support required to be able to use it effectively. Being able to manage our customer database through a system that can be integrated with our wide suite of data sources allows us to work more efficiently at all levels within the business."
"I have nothing but positive feedback from my experience with Acteol’s Atreemo so far. It’s been a pleasure working with such a powerful platform combined with a knowledgeable and helpful team. Our Account Support team are always on hand to help. They have been particularly supportive in putting together and executing a new CRM strategy for our business, plus taking our digital marketing department to the next level."
"The Atreemo system has allowed us to better gather and read data and get to know our guests by tracking visits and usage of vouchers. We have also been able to introduce a loyalty scheme which we can also track. I can always rely on [the account team] to keep track of our requests and projects, get tasks done and make suggestions for future projects. And raise anything I may have missed!"
"We have had a very positive experience with Acteol’s Atreemo. Not only has the software been helpful in creating more intelligent and bespoke marketing campaigns and learning more about our audience, but the help and guidance from the support team has been vital in creating a forward thinking CRM strategy."
Connects to everything you already use
Acteol plugs into your tech stack – instantly unlocking the data in your EPoS, bookings, WiFi, and more.
Popular integrations include:
- EPoS
- Booking engines
- Guest WiFi
- Ordering
- Loyalty apps, payment platforms, and more
Hospitality CRM FAQs
How will AI in Acteol Evo make my marketing faster and easier?
Evo uses AI to handle the heavy lifting – generating campaign content, optimising subject lines, and suggesting the best send times. It also powers Copilot, so you can ask questions like “Which campaigns drove the most revenue last week?” and get instant, visual answers. That means less time writing, waiting, or guessing – and more time focusing on strategy.
Can I really get insights without waiting for reports or analysts?
Yes. With Copilot and Evo Analytics, you can ask questions in plain English and get answers in seconds. No spreadsheets, no SQL, no delays – just clear, actionable insights whenever you need them.
How does Evo help me stay on top of guest feedback in real time?
Evo’s Feeds feature sends instant alerts for negative feedback, campaign approvals, and more. Combined with Evo Mobile, you can respond to issues before they escalate – whether you’re in the office, on-site, or on the move.
Will my team need extra training to use AI tools like Copilot?
Not at all. Copilot is designed to feel natural – just type your question, and it gives you the answer. No technical skills required. Plus, Evo’s interface is intuitive, so your team can start using it confidently from day one.
Is my guest data safe when using AI?
Absolutely. Acteol Evo runs on a private, secure AI environment within Access infrastructure. Your data is never shared with public AI systems, and all processing is GDPR-compliant with strict permission controls.
What is a CRM in the hospitality industry?
A Customer Relationship Management (CRM) system is the technology used to manage interactions with customers during every stage of the customer journey. CRM for hospitality businesses deals with communications to encourage return visits, pre-visit booking enquiries, and booking reminders, to encourage pre-ordering, and follow-up communications post-visit.
Find out more about the best hospitality CRM for you
Why do I need a CRM system?
99% of email users check their inbox daily and email marketing is a highly effective method of increasing engagement, producing 174% more conversions than social media marketing. So, take advantage of this and use a CRM system to manage your customer interactions, driving more bookings and increasing spend per head through targeted offers.
How do restaurants use a CRM?
As well as managing all customer interactions, a good hospitality CRM system can reduce no-shows and encourage return visits. It helps restaurants collect useful data and then clean and manage this data in one place. This might include basic customer contact information such as name and phone number, but can also go more in-depth, such as recording the number of visits, allergies, birthdays, spending per visit, or other useful information.
Read more about why you need a hospitality CRM
How do hotels use a CRM?
Hotel CRMs store guest data (preferences, stay history) to personalise experiences, from tailored offers to room setups. They also enhance operations (automated emails), improve marketing (targeted campaigns), and optimise pricing strategies (upsell and cross-sell) to boost revenue. A powerful hotel CRM software can even help reduce no-shows and manage loyalty programs, ultimately fostering lasting guest relationships.
What are the benefits of using a CRM in hospitality?
Hospitality CRM software helps businesses by reducing manual enquiry management through messaging automation such as sending booking reminders or menu details. Understanding your customers and then sending them timely communications can help encourage return visits and customer loyalty.
You can use your hospitality CRM system to send out review requests which can also promote your venue and encourage new visitors. By collecting and segmenting customer data you can tailor your communications to ensure your guests get the most value from your messages.
Read more about the benefits of a hospitality CRM
How much does a hospitality CRM system cost?
The cost of a hospitality CRM system can vary depending on a number of factors such as the size of your business, the features and functionality you need and the vendor you choose.
Find out more about how much a hospitality CRM costs.
Ready to deliver great guest experiences?
Explore our hospitality guest engagement solutions
Access Hospitality’s connected hospitality software is used in over 45,000 hospitality sites across the UK, helping operators to deliver great guest experiences and improve gross profit.