How to make your recruitment agency stand out
In recruitment, the competition is consistently on your doorstep. From client companies with urgent placements to juggling workers’ availability, delivering on all sides and charging ahead of your rivals can feel like a difficult task. Alongside the 9 to 5, you need a simple, effective, and reliable means of keeping ahead. So how can you optimise your strategy and make sure your recruitment agency stands out against the competition? Let us share some of the top tips we’ve picked up from clients along the way.
Update and solidify your brand design
A clear, recognisable brand design is a crucial first step in getting noticed and becoming recognised as an industry leader. If your branding is solid and memorable, you’ll be seen as a trustworthy and established choice to clients and workers alike. Remember that branding isn’t just logos and letterheads - make sure you’ve considered the style and tone of voice of your copy, the way you communicate with customers, and the clients you’re associated with.
Keeping your presentation sleek and updated across the board is a must. When was the last time you really analysed your logo or website? Are they still delivering for you? Working with a recruitment industry-specific website provider with brand-focused design, such as Volcanic, could be a great next step. Their expertise can help you to update and streamline your website and branding across the board, ensuring you’re showcasing your expertise in the best way possible. Once you’re fully brand prepped, you’re ready to take your agency straight to the top.
Stay ahead by knowing your competitors
While it’s important to stay focused on the road ahead of you and what your company is working on, make sure you’re also keeping up with your competitors' movements. Having a clear profile of them or, better yet, a working relationship with them will keep you in the industry loop and give you better insight into when your paths may clash.
If you know who your competitor is, how they operate, and what level of client they’re working with, you can learn how to define your company against them. Making use of the dizzying heights of the networking event circuit may be handy too - being seen and taking time to get to know your competitors personally can lead to a boost in reputation, some great insider knowledge – and maybe a few free drinks if you’re lucky!
Stay Connected
As demands on businesses become greater – particularly in the post-Covid world – the need to work efficiently and reactively has never felt more urgent. As more of us work from home, utilisation of all technological platforms is proving the best way to stay connected and stay ahead.
Mobile apps are becoming increasingly more specialised and reliable for business needs, and there are plenty of options out there – but a solid workforce management app could be the best investment you make.
Access WorkView, for example, is a workforce management app specifically designed for the recruitment industry, and it’s an absolute game-changer. The app’s optimised job posting functions allow you to share new jobs quickly and update on the go - all while sending push notifications to your workforce to keep them in the loop. Access WorkView’s sleek calendar integration allows workers to post availability, log their hours live, and payroll integration allows live access to payslips. By streamlining your practices and ensuring your team can connect directly, anywhere, you’ll gain a reputation for a less stressful workplace and better results for your clients.
Be Transparent
A client base that trusts you is the key to longevity. Being honest and transparent in how you work and who you work with will go a long way to developing long term, lucrative relationships. Don’t forget, it’s this loyal foundation of clients that will end up recommending you elsewhere.
Ultimately, whatever your industry, people buy into people. If you're able to build a rapport and be seen as a trustworthy and reliable recruitment agency by both clients and workers, you’ll achieve ultimate success against your competitors.
We hope these tips give you some fresh ideas for taking that next step up the ladder. Go forth and prosper, recruitment friends – and you can thank us later.
