Chelsea Physic Garden see increase in revenue and ticket sales with website redesign

Tucked away beside the Thames, Chelsea Physic Garden is the oldest botanic garden in London and houses around 5,000 different medicinal, herbal, edible and useful plants. Since 1673 Chelsea Physic Garden has occupied four acres of land on the edge of the Thames. First established by the Apothecaries in order to grow medicinal plants, this extraordinary garden in London has had wide reaching impact around the world. 

"We’re so thrilled with the look of our new website. Thanks to the team for your fabulous support so far."

Wendy Bowen, Commercial Director - Chelsea Physic Garden

Key achievements

  • Increased online revenue - raised over £80,000 online within 12 months of going live
  • Over 300% increase in ticket sales for events, exhibitions and activities
  • Simplified website and streamlined maintenance
  • 22% increase in users compared to Q2 last year

Facing Challenges

Before working with us, Chelsea Physic Garden’s website had been added to over time and had become very complicated and unwieldy to manage. They needed to simplify and improve their website, to create a better online user experience and streamline the management of the site. 

The Garden also needed to optimise their online offering in order to increase revenue coming through the website from donations and event registrations, as previously they had generated very little revenue online. 

By transforming their digital presence they also hoped to reach a much larger online audience helping them to promote the garden, which is the oldest botanic garden in London, and their impressive range of events, exhibitions and activities to new audiences.

Achieving more

Since working with us to redesign their website, Chelsea Physic Garden has massively increased their online revenue. They have raised over £25,000 from appeals since the new and improved website launched. They have also seen a huge boost in the amount of tickets sold online. Within 12 months of launching the new website the garden has taken over £50,000 worth of revenue in ticket sales, including selling almost 900 tickets for their Christmas Fair before the event, where in previous years they were seeing pre-event sales of less than 300.

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