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Why is social engagement important in learning?

Learning doesn’t happen in a vacuum. Whether remote or on-site, employees thrive when learning is delivered as a social activity. In this article we will explore the importance of social engagement and how it encourages interaction and increases knowledge retention. 

4 minutes

Written by The Access Group.

Updated 20/06/2025

The power of social learning

When employees interact, collaborate and share ideas, learning becomes more meaningful, relevant and enjoyable. This is where social learning plays a vital role. Rather than relying solely on self-paced modules or top-down instruction, social learning encourages people to develop together and learn from each other.
 
Creating an engaging learning environment is especially powerful for remote teams, where day-to-day peer interactions can be limited. Embedding social engagement into workplace learning creates more dynamic, human-centred experiences that support professional growth, improve knowledge retention, and drive motivation. 
 
In fact, research found that 83% of UK employees in sociable workplaces report high job satisfaction, compared to just 22% in less sociable environments, highlighting the powerful link between connection and engagement. Social learning doesn’t just build skills - it builds community. Whether through collaborative tools, discussions or peer support, social interaction has the power to transform learning outcomes. 

Why is social engagement important in learning?

When learners are socially engaged, they ‘re more likely to feel invested in their own development and that of their peers. This makes learning more effective and better aligned with workplace goals. Below are some of the key reasons why social engagement is important for creating an engaging learning environment. 

Motivation to learn 

Being part of a learning community boosts motivation. The ability to learn alongside peers, observe others’ progress and share experiences increases learners’ drive to keep going. Social accountability – knowing that others are watching, contributing and expecting input – can be a powerful nudge to get even the most reluctant individuals actively involved. When learners see their colleagues gaining value from training, they’re more likely to participate enthusiastically. 

Enhancing knowledge retention and application 

Talking about what you’ve learned helps it to stick. When learners explain ideas in their own words, answer peer questions or discuss topics, they reinforce their understanding and remember more about what they’ve been taught. This active engagement turns theory into practice, helping learners to retain information and apply new skills more effectively. 

Fostering collaboration and peer learning 

Collaborative learning environments naturally encourage knowledge exchange. Whether it’s through working on group tasks, sharing articles, or offering insights in discussion threads, learners benefit from seeing things from different perspectives. Peer-to-peer learning brings fresh thinking, reinforces core concepts, and can spark innovation in how challenges are approached in the workplace. 

Building a sense of community 

Learning shouldn’t feel isolating. Creating social touchpoints in training, such as virtual coffee chats, group reflections or informal learning networks, helps to build stronger bonds between colleagues. This fosters a culture of learning where people feel supported and encouraged to keep developing – not just by leaders, but by one another. 

5 strategies for promoting social engagement in learning

Now that we understand why social engagement is important in learning, it’s time to look at how to make it happen. The following strategies support the key benefits we’ve just covered, creating an engaging learning environment that improves motivation, retention and collaboration while building a sense of community. 

1. Create online discussion forums and groups 

Give learners dedicated digital spaces to connect. Whether through integrated learning platforms, intranet pages or standalone chat apps, these forums offer a chance for employees to ask questions, share learning content and discuss relevant challenges. Live virtual classrooms also support this interaction, with chat features that allow participants to ask questions throughout, encouraging ongoing participation. Interactive elements like polls and quizzes further create a vibrant, collaborative environment. These tools build a support network and help reinforce learning through peer interaction, particularly for remote or hybrid teams.

2. Facilitate collaborative projects and activities 

Design learning tasks that encourage working together, such as problem-solving exercises and group presentations. To make the process as smooth as possible, provide clear goals, defined roles and the tools needed to collaborate remotely or in person. These kinds of activities not only build communication and teamwork skills but also reinforce knowledge through real application and group accountability. 

3. Integrate social learning in your L&D programmes 

Instead of treating social learning as an add-on, weave it into your organisation’s structured learning journeys, from onboarding through to ongoing development. Include socially focused approaches like peer feedback loops, mentorship, breakout discussions and shared learning goals to build a learning experience that’s collaborative and backed by human connections. 

4. Gamify learning with collaborative elements 

Add an element of fun and competition to encourage ongoing engagement. Leaderboards, team-based challenges or rewards for group achievements can motivate learners while reinforcing key content. Gamification in learning supports motivation and knowledge retention, while also encouraging people to take part together, turning training into a fun, shared experience. 

5. Encourage leadership involvement 

Culture comes from the top. If leaders are actively engaging in learning, talking about it, celebrating others’ progress and carving out time for it, employees are more likely to follow suit. When senior staff show that learning is a priority, they create a ripple effect that reinforces a community-driven approach to development.  An LMS with a manager dashboard lets leaders track team progress in real time, providing insight they can use to offer timely encouragement and spotlight achievements, further strengthening the learning culture.

Closing thoughts: Driving connection through social engagement

Creating an engaging learning environment is about building a connected, collaborative and ambitious workforce. By presenting opportunities for learners to interact and share ideas, you’re not just delivering training; you’re nurturing long-term growth that supports your business goals. From boosting motivation and retention to strengthening team dynamics and company culture, the benefits of social learning are far reaching.