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What are the best types of video content for eLearning?
Video has become an essential tool for creating engaging eLearning experiences that connect with learners on multiple emotional levels. When we tap into what's called human-centred learning, we create content that shows learners their objectives rather than simply telling them.
At Access Learning, we understand that the right video approach can make the difference between content that's merely consumed and content that truly resonates. Through our work creating impactful learning experiences, we've identified three video formats that consistently deliver exceptional engagement and learning outcomes.
Type 1: Testimonials
Testimonials stand out as the most authentic form of video content by a country mile. These are true stories from people who have actually lived the experiences you're teaching about, and there's nothing more valid than a real-life example.
Why testimonials work
Testimonials demonstrate consequences in a way that scripted content simply cannot match. They show both the good and the bad outcomes, creating a powerful "if you don't do this, here's what could happen" moment that resonates deeply with learners.
The challenge: finding your storyteller
The real difficulty with testimonials lies in finding the right person to take part. Some topics are controversial or sensitive, which means finding someone willing to tell their story and appear on camera can be quite tricky. However, it's absolutely worth the additional time invested if it means you'll come out of it with a truly powerful testimonial.
As part of our Anti-Money Laundering eLearning, we sat down with a real-life money launderer, and that video is one of the most powerful pieces we've produced. Have a look here:
Type 2: Dramatised videos
Dramatised videos offer a creative approach that puts the power firmly in the hands of learning designers. Working with a clean slate, you can craft stories that are compelling, engaging, and leave learners wanting more.
Why dramatisations captivate learners
The aim is to send your learners away with something to talk about. Perhaps it features a character who's made a questionable decision, or a story that divides opinion. You're looking for that watercooler moment where learners discuss the plot during their lunch break in the same way they'd talk about the latest Netflix series.
Considerations for dramatised content
There's no getting away from the increased time and budget requirements. Scripting takes longer, casting actors and securing locations adds costs, and hitting all your learning objectives can be more challenging. The storyline is usually broader and loosely related to your topic, with specific objectives woven in afterwards. This can make the content quite wordy, so careful attention to pacing is essential.
These episodes tend to run longer than the bite-sized approach that eLearning typically requires. The story must keep learners engaged throughout, with the episode going by in a flash. Watch the trailer for The Mixer, part of our Bullying and Harassment training here:
Type 3: SME-led videos
Subject matter expert (SME) videos put a knowledgeable professional front and centre, establishing clear authority and bringing real gravitas to the learning experience.
Why SME-led content commands attention
When you position an expert as your guide, learners understand they're receiving advice from someone who truly knows what they're talking about. The expert's experience, combined with real stories and testimonials they can share, creates content that feels both credible and engaging.
We're living in an age of YouTube-obsessed learners. People logging into your LMS are often used to sitting down with 30-minute to hour-long podcasts featuring their favourite influencers. If you can position your SME as an influencer figure, learners will stay engaged from start to finish.
Finding the right expert
Not every subject matter expert is suited for video content. Above all else, they need to be confident on camera and able to communicate their points in a short, sharp way. Good energy is essential.
A small amount of research can reveal whether your potential SME will be effective. Do they have a podcast? A YouTube channel? Are they posting regularly on LinkedIn? Get on a call for a brief chat, and you'll quickly determine if this person is the right fit for your learning content.
Here’s an example of a recent Access Bookboon video we created alongside an SME on the topic of AI:
Choosing the most suitable video content for eLearning
Each video format offers unique strengths. Testimonials provide unmatched authenticity, dramatised videos enable creative storytelling, and SME-led content delivers expert authority. The choice depends on your learning objectives, available resources, and subject matter. By thoughtfully matching video type to content, you can create eLearning experiences that truly engage and inspire your learners.
Want more insights on creating engaging L&D content?
