Tap into Google’s massive search traffic and make it easier for customers to find and book your venue. Integrated seamlessly with Collins, Reserve with Google supports to generate more net-new bookings and same day reservations – filling your booking diary with ease.

Increase visibility where it matters most

With over 90% of the global search engine market share (and more than 40,000 searches every second!), Google is where your prospective customers are. So, take advantage of this audience and put your venue front and centre in Google Search and Maps.

Stand out from competitors with a clear next step

Offering instant booking options on your Google listing encourages customers to choose you over competition who don’t have an easy ‘Reserve a table’ option. Convenience is key, so capture booking momentum at that crucial discovery and decision-making stage.

Capture local demand with ‘near me’ searches

Reserve with Google leverages the power of location-based searches to attract customers to your venue when someone nearby searches for a place to eat or drink. Showcase your business in the right place, at the right time.

Seamless integration with Collins booking system

Bookings made through Google are automatically synced with your Access Collins Evo reservation system. No manual entry or double handling. Plus, real-time availability is always accurate to ensure your customers enjoy a smooth experience.

In a three-month trial across 16 venues, our Collins client saw an 89% booking conversion rate, a 4.2% increase in new customer rate, and generated £1.21 million in incremental annual revenue. The chain captured high-intent customers, reduced no-shows, and outperformed traditional booking channels, even during market downturns.