Orange Monkey: How recruitment automation drives personalised engagement at scale
In an industry where every recruiter vies for attention, standing out requires more than just high-volume outreach. Mike Martindale, Founder of Orange Monkey Recruitment, demonstrates how a blend of personalised messaging and smart automation can transform relationships with candidates and clients.
Learn how leveraging recruitment automation not only amplifies brand visibility, but also builds meaningful connections that convert into business opportunities.
Challenge
- Relationship-driven recruitment
- Visibility on professional networks
Approach
- Customised video outreach
- Re-engagement at scale
Results
- Enhanced brand recall
- Efficient use of time
- Higher conversion rates
Challenge: Breaking through the noise
Mike Martindale, understood that in recruitment, building relationships is everything. In today’s competitive landscape, candidates and clients are bombarded with generic messages.
- Relationship-driven recruitment: building trust requires genuine, tailored engagement rather than just relentless contact.
- Visibility on professional networks:
The companies I want to recruit for are all on LinkedIn, and so are their employees. If I can be visible and recognised as a market expert, I’m already one step ahead.
While visibility matters, authenticity is what builds lasting connections. Mike knew he needed a way to initiate personalised engagement at scale, without compromising value.
Solution: Combining personalisation with automation
Mike developed a high-impact outreach strategy based on personalised video messages.
Customised video outreach: in a single year, he recorded and sent between 500 and 1,000 custom videos—each one tracked manually.
Some people responded, some didn’t, but I definitely won business through that process.
Enter Access Automate: The AI tool to turbocharge recruitment agency outreach
To maintain momentum with these prospects, Mike turned to Access Automate – Access’s automation tool designed to deliver personalised engagement that doesn’t feel robotic.
Re-engagement at scale: by uploading his video prospect list into the system, Mike set up workflows that gently re-engaged contacts over time through automated profile views, endorsements, and non-invasive touchpoints.
It’s subtle but effective. They get a notification that I viewed their profile – three or four times over a few months. It keeps me front of mind without overwhelming them.
The Results? Outreach that’s scalable and impactful
By merging personalisation with automation, Mike achieved several key outcomes:
- Enhanced brand recall: recurring, strategic touchpoints keep Orange Monkey Recruitment top-of-mind.
- Efficient use of time: automation drastically reduces manual follow-ups, allowing more focus on high-value conversations.
- Higher conversion rates: personalised, human-led contact leads to improved candidate and client engagement. This approach not only scaled his outreach, but also maintained the authentic, personal tone crucial to recruitment.
It’s not just about cutting time, it’s about reallocating it. Access Automate allows me to focus on what matters most: meaningful interactions and strategic growth.
Key takeaways for recruiters: Automate bespoke outreach
You can replicate Mike’s success in your recruitment efforts by following Mike’s three-step model:
- Personalise: use personalised videos or messages to immediately connect with your prospects.
- Automate: integrate automation solutions like Access Automate to schedule soft follow-ups and maintain engagement without manual effort.
- Optimise: continuously monitor engagement data to refine your strategy and focus resources where they make the most impact.
And always remember that any investment in recruitment automation should balance tech with the human touch.
As Mike said,
Recruitment will always be about people, but that doesn’t mean every step needs to be manual. Automate ensures I stay present in people’s minds, without constant effort on my part.
Conclusion: A modern approach to relationship-led recruitment
Mike Martindale’s success with Orange Monkey Recruitment demonstrates that it’s possible to scale a recruitment business without compromising quality or authenticity. By combining tailored video outreach with smart automation, recruiters can not only capture attention but also nurture lasting relationships with candidates and clients.
As for choosing the right recruitment automation software, Mike said,
I’d absolutely recommend Access Automate to other agencies. It’s not about replacing the recruiter, it’s about enhancing their impact. Access Automate supports me in doing more of the right work, more effectively.
Access Automate empowers modern recruiters to deliver the personal, meaningful experiences clients and candidates expect, at scale. Are you ready to elevate your personalised recruitment outreach to another level?