RFM Analysis Software

RFM Analysis is a technique used by many organisations to segment customer data. It's a powerful tool that enables businesses to grow.

Understand what Recency, Frequency, and Monetary value (RFM) Analysis is and how to apply it to your customer base to send the right messages, to the right customers, at the right time.

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Grow your sales with RFM Analysis - the #1 strategy for B2B Product Sellers

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Drive growth with RFM segmentation

RFM Analysis is a powerful strategy for customer segmentation using customer and sales data.

RFM Analysis that is regularly calculated and automated across the entire customer base enables organisations to evaluate customer spending behaviour across three areas; recency, frequency, and monetary value. This data can then be turned into valuable insights for driving growth.

Focus on the right customers with RFM analysis

When your RFM analysis is automated and constantly recalculating your data, you can better understand which customers to prioritise. With hundreds or even thousands of customers, it can be easy to lose sight of where to focus your efforts first, but it’s essential to have this calculated in real-time for the most up to date picture.

From who is spending the most, to who is slipping away and who you need to win back, RFM analysis is the ultimate tool to drive growth.

Benefits of automated RFM Analysis

Automated RFM analysis monitors customers spending behaviour in real-time
Win back your churning customers so they continue to buy from you
Increase average order value through promoting additional products to upsell
Use RFM analysis to help onboard new customers so they become a regular buyer
Maximise the lifetime value of your customers - essential for businesses that rely on order repeatability
Nurture prospective customers into hot opportunities

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Foundation for growth

RFM segmentation provides a solid foundation for businesses to truly understand their customer base, segmenting customers based on purchasing behaviour forms the basis for tailored marketing strategies and enhanced customer relationships.

Scalability

As businesses expand, RFM Analysis scales seamlessly, accommodating growing datasets and evolving customer segments without requiring extensive resources or expertise.

ROI maximisation

RFM Analysis allows smaller business to allocate their resources more effectively by pinpointing opportunities for targeted marketing efforts by identifying high-value customers, maximising return on investment.

Informed decision making

Use RFM to make smarter decisions for your SME, with actionable insights derived from tangible customer behaviour organisations are equip to make smarter decisions based on data rather than guesswork.

Competitive advantage

Businesses can compete more effectively in their industries by using RFM to leverage data-driven insights to differentiate themselves and position themselves more competitively in the market.

Users who love CRM with RFM Analysis

"I think the CRM system is brilliant. It's effortless and the Dashboard is a great feature that doesn’t need any time to glance over and see where our customers are!"

Sophie Holland, Sales Specialist

"The RFM analysis is very useful - organising your customers by segments, so it's easy to find customers to prioritise attention and checking the loyal customers. A great tool when creating sales/marketing campaigns too."

Maria Barboza, ISR & Brand Ambassador

"The Churn Report has already enabled us to reactivate 2 customers who we didn't even realise we'd lost!"

James Turton, Ops Director