Gym & Fitness CRM
CRM for gyms and fitness
Acteol CRM empowers gyms and fitness facilities to attract new members, increase retention and drive revenue.
Use our powerful CRM platform to consolidate your contact data to create targeted marketing campaigns with automated emails, SMS messages and push notifications.
Your ultimate omni-channel marketing solution
Our CRM software for gyms streamlines data from various sources, including memberships, payments, leads, website visits, and more, creating a unified customer profile for crystal-clear insights.
Segment your audience based on activity, interests, and location.
The result? Timely, personalised communications with customised messaging and triggers that push the right message, through the right channel at the right time - boosting engagement by up to 10%.
Key features of our gym and fitness CRM
Take your gym to the next level with a Single Customer View (SCV) - the key to unlocking deeper customer engagement.
Single Customer View
Connecting your data.
The crucial first step in building a successful communications plan is to understand your audience.
We know gyms capture a lot of data from interactions with memebrs and prospects. Our CRM for gyms allows you to integrate and combine all your data to get an accurate and comprehensive picture of every contact.
Segmentation and personalisation
Send targeted messages.
Segment your audience into target groups based on their relationship with you, their communication preferences and where they are in the member journey.
Campaigns that are personalised with the right message, through the right channel, at the right time will better engage your contacts and help to increase open and response rates.
Automation and triggers
Always-on marketing.
Set up new campaigns and let them run by scheduling messages triggered automatically.
Run multiple campaigns simultaneously, such as:
- promotional offers attracting new members
- onboarding campaigns and special events messages
- operational comms - e.g. class booking confirmations or missed payment alerts.
Retention and advocacy
Build an engaged community.
Automatically identify members who are at risk of cancelling and trigger messages to get them re-engaged.
Foster long-term relationships with your members with targeted messages throughout the member journey and encourage advocacy with ‘Refer a friend’ offers that reward members.
Measurement
Make data-driven decisions.
Measure your marketing ROI in real-time with easy-to-use dashboards.
See what campaigns have driven new visits and trial/membership sign-ups, track the revenue associated with each campaign, and more.
Use this insight to make decisions on what campaigns to pause, amend or add to your schedule.
Cross-sell
Equip your sales team with a cross-sell tool:
- Leverage your members data, promote availability and class bookings.
- Proactively manage renewals, support your F&B and retail.
Benefits of using our CRM for your gym or fitness business
Attract new members
Define segments based on interests and preferences to create targeted, bespoke communications.
With better lead management, you're able to deliver automated marketing campaigns through your customer's preferred channel.
Take your membership experience to the next level
Keep members up to date with their membership, events at your facility, classes they may be interested in and any relevant promotional offers and updates. Make your members feel valued and engaged and reduce churn with automated campaigns at the right time.
Keep members coming back
Track activity to spot potential churn risks and re-engage your members through targeted strategies. Automatically send email campaigns, SMS messages and push notifications to get them back into your facility.
Drive revenue growth
Create marketing campaigns and cross-sell messages and measure the results accurately to drive revenue. Track the progress and adjust campaigns that need improving, understand their performance and make informed decisions faster.
Save valuable admin time
Set it and forget it. Set up and schedule campaigns triggered by specific actions or segments. Track and analyse data through our closed-loop reporting and optimise your campaigns where required.
