AU & NZ
SG
MY
US
IE
Social Media Management for Hospitality
Show up brilliantly on social. Turn engagement into visits.
Your guests live on social – and so should your brand. Acteol helps you manage every comment, post and ad from one place, so you can engage guests, grow your audience and turn followers into loyal customers.
Organic Social: Manage every channel in one place
Keep your brand active and responsive without juggling multiple tools.
- Post everywhere that matters – publish to Facebook, Instagram, X and TikTok – feeds, stories, reels – directly from Acteol
- Work faster with smart tools – access the asset library, spellcheck, AI caption assistant and weather-based scheduling to stay on-brand and timely
- Respond in real time – monitor comments, mentions, DMs and reviews across channels (Google, TripAdvisor, OpenTable, DesignMyNight). Reply or loop in colleagues – all from one dashboard
- Cut through the noise – track sentiment, set keyword/tag alerts, view word clouds and highlight active community members (positive/neutral/negative)
- Benchmark your brand – compare review scores and trends with competitors across key platforms
- Social insights at a glance – engagement metrics, top content and keyword trends – all in one place
Paid Social: Find and convert your ideal guests
Reach the right people on the channels they love – and bring them through your doors.
- Sync audiences in a click – share selected guest segments with Facebook, Instagram, Google and YouTube so you can target the right people with your paid campaigns
- Find more guests like your best ones – build lookalike audiences from high-value or high-frequency segments
- Stay top of mind – run always-on campaigns to re-engage email non-openers, lapsing guests, first-timers or fans of a specific category (e.g., cocktails, family dining, sports)
- Work with your agency, seamlessly – APIs make it easy for third-party partners to manage campaigns while keeping your data secure
- Control spend and prove ROI – manage budgets, placements and pacing – all while tracking results back to visits and revenue
Insights that close the loop
Turn social activity into actionable insights that drive results.
- Track what matters – see engagement metrics like likes, shares, reach and impressions – all in one dashboard. No more hopping between platforms
- Connect social to revenue – go beyond vanity metrics. Understand which posts and ads lead to bookings, visits and spend so you can prove ROI
- Drill down for answers – Filter by brand, site, campaign or date range to uncover trends and make smarter decisions fast
- Optimise every campaign – Compare performance across organic and paid activity, test creative variations and refine targeting for better results
Why hospitality teams choose Acteol for social
- Guest‑first targeting – build audiences from real behaviours – visits, spend, preferences, sentiment
- One platform, less busywork – plan content, manage replies, run ads and report – all in one place
- Plan and activate from one place – build audiences and launch ads without copy-pasting between systems – keep everything connected and consistent across email, social and paid
- Consistency at scale – keep brand voice and timing on point with AI assistance, templates and weather triggers
- Prove impact – tie social to bookings, visits and revenue – not just likes
What this feels like for your guests
- Posts and ads that actually reflect their tastes
- Timely reminders before key occasions (birthdays, bookings, big matches)
- Rewards and offers that make sense for how they dine
- A brand that listens and replies quickly on the channels they use most
Why it matters for hospitality
Stay visible where guests spend their time
Your guests are on social – make sure your brand is too, with content and ads that feel relevant.
Reduce manual work with one connected platform
Manage organic posts, paid ads and reporting without juggling multiple tools.
Drive bookings, loyalty and repeat visits through smarter targeting
Reach the right people with the right message – at the right time.
Ready to make social work harder for your business?
Manage, monitor and monetise your social channels – all in one place.
FAQs
Do we need separate tools for organic and paid?
No. Acteol lets you publish and monitor organic activity and sync audiences for paid - all from the same platform.
Can we see revenue from social campaigns?
Yes. When connected to EPoS and (optionally) vouchers, you can attribute campaigns to redemption, visits and spend.
How granular can targeting get?
Very. Build audiences from recency/frequency/value, favourite dayparts, cuisine interests, family indicators, content clicks, sentiment and more.
Which social channels are supported?
You can publish to Facebook, Instagram, X and TikTok and sync audiences to Facebook, Instagram, Google and YouTube.
Can we manage brand safety and approvals?
Yes - workflows, user roles and collaborative replies help teams stay on brand and responsive. (Setup tailored to your operation.)