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Single Customer View for Hospitality
See every guest. Shape every experience.
Your guests aren’t just bookings or transactions – they’re people with habits, preferences and stories. Acteol Evo brings all those touchpoints together into one clear picture. With a true Single Customer View (SCV), you can understand what makes each guest tick and use that insight to create experiences they’ll love – and come back for.
Why do hospitality operators need SCV?
- See the whole guest, not just a channel – unite bookings, orders, visits, vouchers, reviews and engagement into one profile
- Personalisation that feels personal – from favourite dishes to visit patterns, tailor every message and offer
- Act in the moment – data flows in from your tech stack so you can trigger timely, relevant communications
- Prove ROI – close the loop from marketing to redemption, visits and spend – all in one place
- Eliminate silos and manual work – no more exports, re-keying or fragmented reporting
How does Acteol create a ‘true’ Single Customer View?
An SCV is the single source of truth for each guest. Acteol automatically connects data from your hospitality systems and consolidates it into a clean, unified profile that updates with every interaction. Think of it as your guest’s story – all in one place. Acteol connects your EPoS, reservations, Wi-Fi, loyalty, feedback and more, so every interaction adds a new chapter. The result? A living, breathing profile that updates every day and helps you deliver experiences that feel effortless.
- Built for hospitality – we speak your language and integrate with the tools you already use
- 100+ integrations – from EPoS and bookings to Wi-Fi and loyalty, we’ve got you covered
- Always current – profiles refresh with every visit, order or click
- From insight to action – segment, target and launch campaigns – all from the same platform
Insights that drive action
When all your data comes together, the picture gets clearer. With the SCV comes a set of interactive, filterable Insights that make it easy to understand performance and spot opportunities.
Out-of-the-box dashboards include:
- Database growth & source – track sign‑ups and where they come from
- Demographic and behaviour segments – understand who your guests are and how they visit/spend
- Visits & frequency – monitor recency, frequency and value to drive retention
- Spend behaviour – understand value and upsell opportunities
- Campaign performance – track what drives visits and revenue
Drill down by brand, site, date or segment in just a few clicks. No spreadsheets. No silos. Just answers.
What you can achieve with SCV + Insights
- Increase visit frequency with timely triggers for lapsing guests
- Grow average spend using targeted cross‑sell and upsell based on purchase history
- Boost acquisition quality by focusing on sources that create repeat visitors
- Lift redemption and ROI by refining offers using closed‑loop performance data
- Enhance guest experience as teams recognise VIPs, occasions and preferences
What this means for your guests
- Timely offers that feel relevant
- Recognition when they walk through the door
- Rewards that match their habits
- Experiences that keep them coming back
Because when you know your guests, you can treat them like VIPs – even if it’s their first visit.
Ready to see every guest clearly?
Give your teams a single source of truth and the insights to act on it – so every communication feels personal and every decision is data‑driven.
FAQs
What makes Acteol’s SCV ‘true’?
It unifies all guest data – bookings, EPoS transactions, loyalty, vouchers, Wi-Fi, feedback and campaign engagement – into one profile per guest. That profile updates with every interaction, letting you segment precisely and act with confidence.
Do we need to replace our existing systems?
No. Acteol connects with the hospitality tools you already use via 100+ integrations, so you keep what works and gain a single source of truth on top.
How quickly will we see value?
Most operators start with core integrations (EPoS + reservations + Wi-Fi) to light up the SCV, then activate quick-win journeys like welcome, birthday, post-visit and lapsing to influence visits and spend.
Can we attribute campaign impact to revenue?
Yes. Insights link campaign engagement to redemption, visits and spend so you can see which messages, audiences and offers drive results.
How flexible is the reporting?
Dashboards are interactive and filterable by date, brand, region, site, segment and campaign. You can drill into any metric for deeper analysis.