Hospitality CRM

Campaign Builder

Segment. Build. Automate.

Create campaigns guests love and journeys that keep them coming back – all in one platform, powered by AI. Acteol makes marketing feel personal, not generic – without adding pressure to your team.

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Marketing that feels personal (because it is)

Your guests don’t want generic messages – they want moments that feel made for them. Acteol makes it easy to deliver just that. From smart segmentation to beautifully branded campaigns and automated journeys, everything works together to turn first-time visitors into loyal regulars.

Step 1 – Segment your audience

Find the right guests, fast

Build precise audiences in minutes with our drag-and-drop segmentation tool
Filter by visit frequency, spend, location, preferences, or behaviour
Use advanced wizards for granular queries – like ‘guests who visited 10+ times and stayed 2+ hours’
Combine data from EPoS, bookings, Wi-Fi, feedback, and more for smarter targeting
Save segments for future campaigns or use them instantly

Watch how easy segmentation can be

Step 2 – Build campaigns guests actually want

Create omni-channel campaigns in minutes

Design and send email, SMS, push notifications and web messages from one platform
Use AI-powered subject lines and copy suggestions to speed up creation. Want to see how AI speeds things up? Watch the AI video here
Add dynamic content so every guest sees what matters to them – from vegetarian or vegan options, to kids’ menus or cocktail specials
Run split-tests and control groups to learn what works best before you hit send
Tag content sections to track engagement and segment for future campaigns
Choose from responsive, on-brand templates you can edit on the fly
Store and manage assets in a built-in image library for quick access
Track everything with closed-loop reporting – from open rates to actual spend

See how to create a campaign in minutes

Step 3 – Automate journeys that run themselves

Set it and let it run

Build multi-channel, multi-branch journeys that adapt to guest behaviour
Trigger journeys by real-time events like bookings, visits, voucher redemptions – even the weather. Curious about weather-based campaigns? Watch the weather trigger demo
Use an easy drag-and-drop interface to create journeys in minutes – start from scratch or use pre-built templates
Add decision points (opened, clicked, visited) and follow-up actions like SMS, push notifications, or even social ads
Track performance at every stage – including spend generated by each step – and see individual guests moving through the journey

See Journey Builder in action - build smarter, faster