Create compelling campaigns and accurately measure success.
Determine the effectiveness of your campaigns, from initial engagement to close of sale. Understand which offers, channels and content generate the most leads, opportunities, and sales, and replicate successful campaigns in a few simple steps.
Target your market segments with personalised messaging for immediate results. Use campaign insights to write engaging tactical communications for your audience.
Nurture your leads through the channels with which they most like to interact. Whether your focus is on digital or more traditional modes of delivery, utilise a full marketing mix to nurture contacts.
Build workflows to streamline routine tasks. Easily segment and drill down into your data, and allow inbound leads to be automatically assigned. All from a CRM that integrates with industry leading market automation systems.