Access Collins, an Access Group company, and part of one of the UK’s leading reservation and enquiry management systems, has announced an exclusive and strategic bookings partnership with pub finding website and app, MatchPint. The partnership brings together two of the biggest names in on-trade at a crucial time for the hospitality industry.
- Topic:
- Hospitality
A recent industry benchmarking survey conducted by Talent Nexus discovered that agencies’ top priorities included reducing costs, filling existing vacancies and surviving the impact of the pandemic.
It’s hardly a shock to learn, then, that email marketing activity has plummeted over the past four months in the severely hit travel, leisure, automotive, and manufacturing industries, but surged in not-for-profit organisations (who can no longer operate face to face) and the online education sector.
We teamed up with Andrew Nicholson, Founder and email marketing evangelist at Kulea.ma, to share his top tips for getting email communications right during these challenging times.
You can watch the full webinar on demand and here are the key takeaways:
- Topic:
- Recruitment
I can be a little obsessive when it comes to formatting and readability. Why? Because good writing is like a good meal. If it looks nice, people will want to read it. Words matter. But if your text isn’t readable, there’s no point in writing it. Remember, you write to be read!
Occupying the space between copy and design, readability is a complex subject. It’s easy to get lost in metrics and formulas, Gutenberg diagrams, golden triangles, ‘z’ and ‘f’ patterns. That’s great if you have time. If you haven’t, I wanted to take this chance to share some of the points I think all writers should know.
"There are three sides to readability. The words you choose. The layout and design you use."
- Topic:
- Not For Profit
If you currently have the capacity to communicate with your target audience, you should be, regardless of your visitor attraction not being open for business. It really is as simple as that.
- Topic:
- Visitor Attractions
Last month I shared my ‘Five top tips for great charity copy’. There’s a lot to take in – after all, writing is a complex process. One you can only start when you’re clear about your audience, channel and content. That’s why I’d like to use this blog to delve a little deeper into Step 4. Sculpting the words that will make your copy sing. Here goes:
- Topic:
- Not For Profit
So, you’ve made the brave first step into building your own recruitment agency. It may be around now that you realise that what seemed a simple process - picking up the phone, conducting interviews, making placements and collecting payments – is anything but, once you’re out on your own.
But you’re not on your own. To help you on your journey to building your own recruitment empire, we’ve created a simple mnemonic that will get you thinking about your company’s ethos and plans.
- Topic:
- Recruitment
You’ve just been given access to your new Volcanic website, or you want to give your current website a re-vamp by choosing some great looking images for it – but where do you start!?
Choosing the right imagery for your website is really important, as it’s the first thing your website visitors will see and can draw them and engage them further.
This blog outlines some tips to help you choose the best imagery for your website so your site visitors get the best possible experience and you increase website conversions – win!
- Topic:
- Recruitment
To CRM or not to CRM, that is the question. In the interest of an honest and open relationship between us, we’re going to state straight away that we’re not trying to sell you a CRM. But we will help you know whether it’s time to invest.
By now you may have already set your own agency up. You should be pleased with yourself! Under recent circumstances, some might call you brave and some might call you crazy… but you’ve made the bold move and why not.
Whilst we know we have a best-in-class Recruitment CRM that improves our customers ‘productivity and efficiency and consultants love using it, not every CRM provider is right for every business.
So here we will present two sides to the recruitment CRM debate, to help you decide whether your start-up is doing the right thing by making this investment now.
- Topic:
- Recruitment
Search Engine Optimisation, most commonly referred to as SEO, is the art of increasing the quantity and quality of traffic to your website through organic search engine results.
So you've invested your time and money in designing and building a website. The next phase is ensuring that this content can be seen and accessed by the audience you are trying to target.
Unfortunately, there is no magic SEO wand. Volcanic, an Access company and global leader in recruitment websites, often encourages clients to think about their website in the same way as a gym membership. If you use all of the gym equipment available to you in the right way, you will soon start to see results. If you don't attend the gym, or use the equipment effectively, you won't see the results you're hoping for. In a similar way, your recruitment website CMS gives you all the tools you need to optimise any content you produce on your website. If you utilise these effectively, you will soon be rewarded with improved visibility and conversions.
So, what is SEO? It stands for Search Engine Optimisation, and in short is the art of increasing the quantity and quality of traffic to your website through organic search engine results.
- Topic:
- Recruitment
Just a few months ago it was reported that the UK job market is at a record high of 76.2% with the lowest level of unemployment since 1974.
Add into the mix the fact that those in those in employment are changing jobs less often. Even millennials, once seen as constantly on the move with their portfolio careers and gig economy opportunities, are actually now switching roles far less than they used to.
So with UK employment booming and people sticking with what they know, the pressure of candidate shortage is not going to let up anytime soon. To make matters worse for recruiters, competition is fiercer than ever – with around eight and a half thousand new agencies having set up last year – more than a 200% increase in less than ten years.
The bottom line: recruitment businesses need to ensure they can operate as competitively as possible. But when margins are tight and candidates are in short supply, it’s a big ask.
So, what can be done?
- Topic:
- Recruitment
