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The Access Group acquires cutting edge CRM and outreach platform paving the way for everyday automation in the recruitment sector

The Access Group, a leading provider of business management software to mid-market organisations in the UK, Ireland, the US and Asia Pacific, has announced the acquisition of Elay, a multi-channel engagement automation platform.

3mins
Posted 08/05/2024

Through this acquisition, Access Recruitment, a division of The Access Group, will be able to offer its customers a tailored approach to automation that is designed to overhaul recruitment workflows, automating routine tasks so that agencies can effectively build their workforce without needing more desks – putting their internal talent onto higher value-driving activities while letting technology do the more mundane ones.

The Access Group has a track record of acquiring cutting-edge recruitment technology innovations and strategically investing in them to integrate seamlessly within a unified ecosystem. Acquiring Elay marks the next step in The Access Group’s AI and automation advancements within the recruitment sector, with its CRM automation already integrated with their Vincere CRM product and the chatbot functionality with Volcanic, the recruitment website builder.

Access Recruitment and Elay will offer customers a suite of features – collectively called ‘Access Automate’ - that will deliver an unrivalled recruitment experience and transform operations. These include:

  • CRM automation – enabling recruiters to automate candidate and client engagement and business development workflows, deliver data hygiene tasks and cover back-office and compliance processes.
  • LinkedIn outreach acceleration – boosting outreach around the clock through hyper-personalisation to capture more leads and build deeper relationships.
  • Intelligent chatbots – enhancing every interaction with personalisation, from lead generation to handling routine inquiries or updating databases.

On top of this, out-of-the-box no-code options are available and an AI digital copywriter from within the Chrome browser helps recruiters tailor their words to different audiences while receiving recommendations to enhance conversion rates.

Christian Fleck, managing director at Access Recruitment, said: “Bringing Elay on board is an exciting step for Access Recruitment and this acquisition marks a significant milestone in our commitment to delivering unparalleled value to our customers.

“We know interest in AI and automation is at an all-time high for recruiters and we’re pleased to add another way for our customers to leverage these technologies today, building on our already live AI-led functionality like our bias analyser in Volcanic. We want to show recruitment agencies how they can use AI or automation today to grow their operations and ultimately win more business.

Working with cutting edge tools like Elay underscores our dedication to bringing ready-to-use innovations to our customers - this acquisition will revolutionise recruitment outreach, helping our customers to capture more leads, deepen candidate-client relationships and accelerate revenue. We’re looking forward to working closely with Mehdi Este and the Elay team to make this integration as seamless as possible. From today, any customer on one of our Volcanic packages1 can benefit from complimentary chatbots, powered by Elay, and our broader customers can expect to see more of Elay’s functionality in their products soon.”

Mehdi Este, co-founder of Elay, added: “Since founding Elay in 2020, our mission has been to revolutionise the way recruitment businesses connect and engage with their clients or candidates. Joining forces with Access Recruitment represents an exciting new chapter in our journey, one that will amplify the impact of our solution and bring even greater value to customers.”

For more information on Access Recruitment, visit www.theaccessgroup.com/recruitment

For a full summary of the use cases Access Automate enables, visit: https://www.theaccessgroup.com/en-gb/recruitment/software/automation/

 

 

About The Access Group

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Its innovative cloud solutions transform how business software is used, giving every employee the freedom to do more of what’s important to them. Founded in 1991, The Access Group employs approximately 6,800 people. www.theaccessgroup.com

 

About Access Recruitment

Access Recruitment, a division of The Access Group, brings together best-in-class innovation designed to help agencies win. Their award-winning technology is built by recruiters, for recruiters and powers over 4,500 recruitment agencies across the world. The full suite of stand-alone and integrated software makes Access the only provider to offer the entire spectrum of recruitment front to back-office SaaS solutions including websites, CRM, candidate screening and payroll and billing. The 400 strong team of industry experts is dedicated to delivering solutions that improve productivity by up to 40%, increase website conversions by 80% and reduce candidate screening costs by 30%. www.theaccessgroup.com/recruitment/

 

1 New Volcanic packages which include chatbots from today are our ‘Kickstarter’, ‘Content Booster’, and ‘Website Excellence’ packages that launched on October 2023. For more information, visit https://www.volcanic.com/recruitment-website-packages or speak to your account manager.

 

About Elay

Elay was launched in 2020, during the early stages of Covid to help recruiters automate their candidate facing conversations at scale. Today, Elay is a trusted partner to over 250 staffing firms and talent acquisition teams worldwide.

Elay is an engagement automation platform designed to help recruiters automate their candidate attraction and business development engagement. Using Conversational AI, the platform automatically manages conversations for the user and directly saves time by automating their engagement.

Elay’s mission is to innovate and redefine the world of technology and empower businesses with intelligent automation solutions to enhance efficiency, drive innovation and foster growth.

www.elay.io