Now that you’re on your audience’s radar, thanks to effective strategies at the Reach stage of the new visitor lifecycle, it’s time to initiate contact and turn potential visitors into actual visitors.
However, you might find that your visitors’ interests and motivations, their goals and their pain points have altered since the early months of 2020. Hygiene, crowd control and fee flexibility are likely to be much higher up their list of priorities and your messaging needs to adjust to stay in step.
Find out more about ‘Creating the New Visitor Experience’
- Topic:
- Visitor Attractions
Just when you thought it was safe to go back to the office, the second wave strikes. Home working is where it’s at once again. We are all getting pretty good at it. But let’s face it. A zoom call with your charity’s most important donor is not quite the same as the face time you were both used to. You are doing your best, but it is natural to worry about human relationships when you are forced into a virtual one. Can you really achieve the same depth online? You might be surprised! Virtual meetings will never replace actual face time, but there is a lot to be said for the world of video calling. So here are our 10 tops tips to help make video calls work for you AND your donors. Good luck!
- Topic:
- Not For Profit
They say maturity comes with experience - not age. When I began collaborating with the Access team on a new report to be created during the pandemic, I was intrigued to learn how Not For Profits viewed digital maturity at such a testing time. Why? Because during 2020 our experience overtook theory. Trying new things won over talking about trying new things. For many of us, it’s when the digital ‘rubber hit the road’ and that means more experience = more maturity.
- Topic:
- Not For Profit
Cast your mind back to the early noughties. Did you have any idea what a podcast was? Probably not. If you’d typed ‘podcast’ into Google on 1st October 2004 you’d have seen just 2,750 hits. But unlike shutter shades and bootcut jeans, podcasts were in it for the long haul.
- Topic:
- Visitor Attractions
Following publication of the Digital Maturity Playbook for Not for Profit Organisations, we have been monitoring closely how NFP's are responding to the unprecedented challenges of 2020. Having covered the topics of disruption, communications, technology and measurement - we invited our guest author - Ian Patterson back to write on the topic of innovation. In his words “Due to the COVID pandemic there is a possibility for organisations to do one of two things: A) See innovation as a way to 'fight out of a corner’ or B) For innovation to be de-prioritised in favour of ‘steadying the ship’.” Either way, Ian felt that a focus on this topic could be timely for some...
- Topic:
- Not For Profit
When the global pandemic swept across the globe, it brought with it an unprecedented relaxation of cancellation and amendment policies. From transport to accommodation providers, tourism businesses quickly started offering no-fee reimbursements and re-bookings as standard.
Half a year later, this sky-high level of flex is widely expected from almost every component of the travel industry. And this element of the ‘new normal’ applies to visitor attractions too.
- Topic:
- Visitor Attractions
Page 1 of Google. We all want it, but we don’t all know how to get it. The fact is that SEO is a huge topic that is constantly evolving. That’s fine if you have an in-house web team, or SEO specialist in your ranks. But for most charities? SEO is something you have to figure out as you go. You are not alone. So we asked our in house SEO guru to explain the basics every charity should know.
- Topic:
- Not For Profit
What has Covid-19 taught visitor attraction leaders about crisis management in the era of ‘unprecedented’ events?
In March 2020, visitor attractions across the UK were faced with an unimaginable decision; close, and risk going out of business? Or stay open and possibly endanger the health of visitors, staff, and even the population as a whole.
Eventually, with a nationwide lockdown, this decision was made for us. But the two or three weeks where we were contemplating and managing the shutdown of our sites were, for many of us, the most challenging weeks of our careers so far.
- Topic:
- Visitor Attractions
When visitor attractions reopened after lockdown, the new social distancing guidelines called for major changes to the way they operate. One of the new systems that many attractions put in place was pre-bookable timed entry.
- Topic:
- Visitor Attractions
