How recruitment agencies can build a careers site that attracts top talent 

A recruitment agency careers site is fundamentally different from a standard corporate careers page. Agencies operate across sectors, manage large volumes of roles, and must demonstrate expertise, not just advertise vacancies. 

Here’s how the agency’s sites differ: 

• Multi-sector, multi-role job boards with far more frequent updates than a typical employer 
• Showcasing recruiter expertise, industry knowledge, and candidate services 
• Niche sector specialisation, where credibility matters to high-value candidates 
• Higher-volume job traffic, requiring more advanced filtering and search capabilities 
• Brand positioning as a talent partner, not simply a job-posting platform 

Agencies managing hundreds of roles across multiple sectors need infrastructure built for that reality. Generic website builders like WordPress or Wix, retrofitted with job board plugins, can't support it. Neither can employer-focused Applicant Tracking System (ATS) portals designed for companies hiring 10-50 people into their own business.   

Not all career website builders are created equal. Career website platforms are often designed around relatively small hiring volumes with 10–50 open roles. Recruitment agencies need something built for scale, speed, and intelligence. 

Access Attract Evo's recruitment website solution is purpose-built for agencies managing high-volume, multi-sector recruitment. 

Must-Have Features for Recruitment Agencies 

When evaluating a recruitment website builder, look for: 

1. No-code design flexibility

Your marketing team shouldn't need developers to launch landing pages or update content. Access Attract Evo's Design Studio gives you drag-and-drop control with psychology-backed templates validated through real candidate testing.  

2. Built-in recruitment intelligence 

Generic analytics tell you what happened. Recruitment-specific tools tell you why it happened and what to do next. Access Attract Evo's Copilot Intelligence answers questions like "Which sources convert best?" or "Why did applications crash last week?" in plain English. 

3. Campaign-to-placement attribution 

You're spending money on LinkedIn ads, job boards, and Google campaigns. Can you prove which channels actually drive placements? Access Attract Evo tracks attribution from click to hire, so you can finally prove marketing ROI. Our customers report that with our recruitment marketing intelligent platform, they can increase conversion rates by 2x, potentially reducing advertising spend by 50%.  

4. Proactive alerts, not reactive reports 

Waiting until month-end to discover a campaign failed costs you £2,000–£5,000 in wasted spend. Access Attract Evo's Smart Alerts notify you within 48 hours when a job gets zero applications, a traffic source drops 35%, or mobile engagement tanks.  

5. ATS integration 

Your careers site should sync seamlessly with your recruitment software. No manual job uploads. No duplicated data entry. 

6. Mobile-first optimisation 

Access Attract Evo's Mobile Engagement Gap Insights show you exactly where mobile candidates are dropping off, so you can fix the experience before losing more applicants. 

7. DEI and compliance tools 

Bias Analyser automatically scans job content for biased language. Broken Links Feed catches dead forms before candidates hit them. These aren't nice-to-haves—they protect your brand and your budget. 

Ready to build? Here's a practical roadmap: 

Step 1: Define Your Target Talent Segments 

Not all candidates are the same. Segment by: 

• Industry (tech, healthcare, finance, etc.) 
• Experience level (graduate, mid-level, senior leadership) 
• Employment type (permanent, contract, interim) 

Each segment needs tailored messaging. Tech contractors care about project variety and rates. Healthcare professionals care about trust and compliance. 

Step 2: Map Out the Candidate Journey 

Walk through every step: 

• How do candidates discover your site? (Google, LinkedIn, job boards, referrals) 
• What pages do they visit first? (Homepage, job search, sector pages) 
• Where do they drop off? (Application forms, mobile experience) 

Use Access Attract Evo's Conversion Intelligence to track drop-off points and fix them. According to Glassdoor, most companies have a roughly 80% drop-off rate during their application process, but this can be dramatically improved with optimisation. 

Step 3: Select the Right Builder Tool 

Choose a career website builder designed for recruitment agencies, not generic website builders retrofitted for job postings. When evaluating how to build a career site that scales, prioritize platforms built specifically for agency workflows. Access Attract Evo combines beautiful design with intelligence that prevents budget waste and proves ROI. 

Step 4: Create Optimised Job Templates 

Standardise job descriptions with: 

• Clear role summaries 
• Sector-specific keywords for SEO 
• Transparent salary ranges (where possible) 
• Consistent CTAs 

Access Attract Evo's SmartBuilderAI suggests content and layouts based on real conversion data, so every template is optimised from day one. 

Step 5: Build Targeted Landing Pages 

Generic job listings don't convert. Build landing pages for: 

• High-demand sectors (e.g., "Tech Recruitment in London") 
• Candidate types (e.g., "Contract Roles for Finance Professionals") 
• Geographic markets (e.g., "Healthcare Jobs in Manchester") 

Each landing page should speak directly to that audience with tailored messaging, relevant jobs, and sector-specific content. 

Step 6: Enable Real-Time Monitoring 

Launch your site, but don't walk away. Use Access Attract Evo's UTM Source Feed to monitor traffic spikes and dips in real time. Get instant alerts when LinkedIn traffic drops 35% or when a campaign stops converting.  

The gap between what agencies need and what standard tools provide is precisely why recruitment-specific platforms like Access Attract Evo exist. 

We hear the same frustrations time and time again: 'We're spending £5,000 a month on LinkedIn ads, but we can't prove which campaigns actually drive placements.' Standard tools track clicks and applications, then the trail goes cold. Access Attract Evo provides full attribution from campaign spend to placement revenue. If you can't prove ROI, you're guessing where to invest.

— Matt Donnely, Head of Product Marketing, The Access Group 

Building your careers site is only the first step. To truly maximize its effectiveness as a sourcing engine, you need a comprehensive strategy that combines technical optimization, content marketing, strategic distribution, and ongoing candidate nurturing. 

1. SEO Optimization: Make Your Jobs Discoverable 

According to Smart Insights research, 61% of hiring journeys now start online, with candidates engaging with content long before they submit an application. If your jobs aren't ranking in search results, you're invisible to the majority of candidates. 

2. Content Marketing: Position Your Agency as the Industry Expert 

Content marketing transforms your careers site from a job board into a resource hub that attracts passive candidates and builds long-term relationships. 

Publish: 

• Salary guides 
• Job market insights 
• Interview tips 
• Sector trends 
  

This positions your agency as a trusted advisor. 

3. Social Media Distribution: Meet Candidates Where They Are 

According to Access Vincere’s research, 92% of job seekers frequent recruitment websites at least once a month, but they're on social media daily. Your distribution strategy must extend beyond your careers site. 

Use Access Attract Evo's UTM Source Feed to monitor which social channels drive: 

• The most traffic to your careers site 
• The highest quality applications 
• Actual placements (not just clicks) 

4. Talent communities & email nurturing 

Capture passive candidates and consistently engage them with tailored updates. 

Position your careers site as the central engine of your sourcing strategy, not just a place to host roles. 

Join 2,000+ agencies who know exactly which campaigns drive placements 

This platform will help agencies - small and large - keep better analytics records and identify where they're making money or wasting it. It has huge potential.

— Chloe Williams, VR Partners 

Access Attract Evo is the only platform built specifically for recruitment agencies managing high-volume, multi-sector hiring. See how it prevents budget waste, proves marketing ROI, and catches campaign failures within 48 hours.