How Navartis became an SEO powerhouse with their Access Volcanic recruitment website
Navartis, a global technical recruitment firm operating across the UK, Europe, North America, the Middle East, Africa, and APAC, specialises in placing top talent across the technology, energy, infrastructure, and the built environment sectors.
When Marketing Manager, Dan Stargatt, inherited an outdated website he knew it needed more than a refresh. Navartis needed a platform built for growth, scalability, and conversion. What followed was a data-driven transformation focused on performance and candidate quality.
Challenge
- Inherited an unstable, outdated website that didn’t reflect the scale or professionalism of the business.
- Previous websites were underperforming, expensive and built by an agency unfamiliar with recruitment.
- Needed a solution that could scale across geographies and sectors while attracting high-quality candidates.
Approach
- Partnered with Access Volcanic for a SaaS-based, SEO-ready recruitment website with a future-proof design.
- Invested heavily in long-tail SEO strategies using Volcanic’s CMS to optimise thousands of pages.
- Took a data-driven approach, tracking every part of the funnel, from traffic to applications, interviews, and placements.
Results
- Doubled candidate applications within the first 3–6 months; revenue tripled by Year 3.
- Ranked #3 in Idibu’s Top 50 SEO recruitment brands across the UK and US.
- Built resilience against jobboard uplifts, cut PPC spend to zero and maintained high organic visibility.
An outdated website, a catalyst for change
Dan inherited a website that was unstable and outdated. As an experienced recruitment marketer, he’d seen how costly, custom-built websites frequently underdeliver, especially when built by people who don’t understand recruitment.
That’s when he turned to Access Volcanic.
We needed a solution that wasn’t just pretty, but powerful.
With a background as a Volcanic customer at his previous agency, he knew the value of a SaaS recruitment website purpose-built for performance.
Building a website that grows with you
Dan’s brief was clear: Navartis was expanding fast across geographies and sectors. He needed a platform that would evolve with the business. Working closely with Volcanic’s design team, they created a visually striking, dark-mode website with a flexible architecture with the ability to add new sectors and locations without compromising user experience.
Three years on, I still look at it and feel proud. It feels modern, relevant, and adaptable.
From applications to revenue: the ROI of doing it right
The results speak for themselves:
- Applications doubled in the first 3–6 months post-launch
- Revenue doubled in Year 1
- Revenue tripled by Year 3
This growth didn’t happen by chance. Dan used the Volcanic CMS to run a full SEO overhaul, manually optimising thousands of pages, building long-tail keyword strategies, and prioritising relevance over vanity metrics.
Even after a 25% drop in traffic from Indeed, Navartis didn’t panic. Why? Because their organic traffic had already been fortified.
We were never over-reliant on job boards. SEO was always the plan.
Dan's dedication to SEO has not gone unnoticed. Based on 2024 web performance, he ranks third in Idibu’s list of the top 50 recruitment brands using SEO to boost candidate attraction – an analysis spanning hundreds of UK and US agencies.
Always-on optimisation: the power of partnership
Dan is quick to credit the people behind the platform.
Our Premier Customer Success Manager has been invaluable. We speak bi-weekly and not because we have to, but because every call adds value.
He also praised Access Volcanic’s developers:
They get it. They move fast. The turnaround is always solid.
After reviewing other website providers, Navartis opted to stay with Volcanic.
Our Account Manager listened. That made the difference. I felt like a customer, not a number.
SEO that wins even against the big names
Navartis isn’t just holding ground; they’re outranking larger agencies in high-intent job searches.
We’ve built resilience. When Indeed pulled their feed, we didn’t scramble, we were ready.
He targets long-tail keywords knowing that this specificity drives the most relevant candidates. That strategy has attracted global clients too.
A Chinese civil engineering company found us online. They were searching for rail agencies in Europe and we ranked near the top.