How Kayman Recruitment's new website delivered £25,000+ of signed business in 4 months

Kayman Recruitment, a rec-to-rec agency serving the UK and USA recruitment industry, needed to replace their outdated, clunky website that hadn't been updated in years and was generating minimal candidate applications or client leads. After partnering with Access Volcanic for a complete website refresh, Kayman saw measurable impact.

Over a 4-month period (July-October), they generated almost 200 candidate applications resulting in £11,000+ in placements, secured 6 high-quality client leads, and achieved consistent visibility in ChatGPT searches - all while making their website easier to manage and scale.

Challenge

Outdated, clunky website with no recent updates
Estimated fewer than 2 placements generated from the site in the previous year
Low application volume; even posting jobs was difficult
Poor UX: clients couldn’t find contact details, candidates struggled to apply
New services and modern recruitment approach not reflected online

Approach

Adopted Volcanic’s easy-to-manage platform requiring minimal technical know-how
Added WhatsApp integration and a custom landing page
60+ qualified candidates in WhatsApp group within first month
Introduced a clean, modern design with clear paths for candidates vs. clients

Results

£35,000+ revenue generated over 4 months (July–October)
Delivered 200+ applications → 4 interviews → 2 placements worth £11,000+
6 high-quality client leads converted into £25,000+ signed deals
Consistent traffic growth vs. the previous site’s sporadic performance
Secured keyword rankings in ChatGPT and AI search
Shortlisted as Finalists for the National Online Recruitment Awards in the best new website category

Access Volcanic is now known as Access Attract Evo, with our marketing platform supercharged with enhanced AI functionality and predictive analytics giving recommendations to improve performance and prevent budget waste.

An outdated website holding back growth

Kayman Recruitment is a distinguished leader in rec-to-rec, supporting the UK and USA recruitment and staffing industry for over 10 years. Established in 2012, they have worked with over 500 clients worldwide and have successfully completed 25+ RPO agreements with long-standing clients.

When Ben Mulchinock, Social Media and Marketing Manager joined Kayman in May, the company's website was actively hindering their business development efforts:

Outdated recruitment website limiting performance

Kayman’s previous recruitment website was outdated, difficult to navigate, and had not been updated for several years. Built using an older design approach, it felt cluttered and overwhelming, creating friction for both candidates and clients.

Website failing to generate recruitment leads

The website delivered minimal measurable return, producing an estimated two placements across an entire year. Application volumes were consistently low, and posting and managing job adverts on the site was inefficient and time-consuming.

Poor candidate and client user experience

The website lacked clear user journeys and intuitive navigation. Clients struggled to find contact information, while candidates found the application process confusing, leading to drop-offs and missed opportunities.

Digital presence not reflecting recruitment expertise

Kayman’s updated services and modern recruitment approach were not clearly represented online. This gap between digital presence and real-world capability made it harder to communicate value and secure new business.

I highly doubt they had even 2 placements from the website throughout the whole year. I struggled to even get job ads from some of our team and they didn't have many on the site and applications were low.

— Ben Mulchinock, Social Media and Marketing Manager

The company needed a complete refresh to modernise their online presence, improve user experience, and ultimately drive more applications and client leads.

Building on an existing partnership

Kayman chose Volcanic based on an established, long-term relationship with the platform. The objective was to create a simpler, more intuitive experience for both clients and candidates, improving access to information, opportunities, and key contact points across the website.

Strategic Features Implemented

The new website included several key features:

Cleaner, modern design that properly showcases Kayman's offerings
Simplified navigation with clear paths for candidates vs. clients
Easy-to-manage backend that allowed Ben to make amendments and add new content without technical support
WhatsApp integration via a custom landing page with filtering to build a community of quality candidates (60+ members within the first month)
SEO optimisation that improves visibility across search engines and even ChatGPT

Results

From July to October, Kayman's new website delivered measurable business impact:

Candidate Applications & Placements

Almost 200 candidate applications received
4 candidates sent to interview
2 successful placements generating £11,000 in revenue
£35,000+ Revenue Generated in First 4 Months

Client Lead Generation

6 high-quality client leads generated (primarily September-October)
2 leads from the website directly
2 leads from social media
2-4 leads from ChatGPT searches
£24,000 in signed client deals
£100,000+ potential revenue from active roles with new clients

Unprecedented ChatGPT Visibility

One of the most surprising outcomes was Kayman's appearance in ChatGPT search results:

People were like asking ChatGPT the top rec to rec recruitment agencies in the UK or in the US and we were coming up consistently.

- Ben Mulchinock, Social Media and Marketing Manager

People are now finding Kayman through ChatGPT, clicking through to the website, and reaching out directly - a completely new lead generation channel that didn't exist with the old site.

Consistent, High-Quality Traffic

The new website delivers steady performance:

It's definitely been higher. I used to look at the Google Analytics for the last website and it was wasn't anything special, but this one is consistent.

The traffic isn't just a one-time spike - it's sustained growth with high engagement. Even the "Meet the Team" page has become unexpectedly popular, helping build trust with prospects.

It's definitely improved our applications and our client leads because we've had a new website that looks good, and is easy to read.

The Biggest Measurable Change?

When asked to identify the most significant impact, Ben's answer was immediate:

I'll probably say client and candidate leads. 100% candidate leads.

— Ben Mulchinock, Social Media and Marketing Manager

Why it matters

Kayman Recruitment's transformation demonstrates that the right website platform can be a genuine revenue driver, not just a digital brochure. Within four months, they:

Turned a website that generated perhaps 2 annual placements into one driving £11,000+ in placement revenue in a single quarter, plus new client business
Created an entirely new lead generation channel through ChatGPT visibility
Built consistent, quality traffic that converts to applications and client inquiries
Gained operational efficiency that allows them to scale without adding technical complexity

The company's recognition as a National Online Recruitment Awards finalist for Best New Website validates what the numbers already proved: a well-designed, user-friendly recruitment website isn't just about aesthetics - it's a revenue-generating asset that pays for itself many times over.

Ready to transform your recruitment website into a revenue-generating asset?

Volcanic is becoming Access Attract Evo in January 2026, bringing even more powerful features to help recruitment agencies attract candidates, convert clients, and grow revenue.

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