AU & NZ
SG
MY
US
IE
SHR
Hoteliers are struggling using disconnected tools, but with the new partnership between Access Hospitality and SHR, we're fixing that.
Access Hospitality's acquisition of SHR brings together innovative AI solutions and integrated hotel tech including hotel CRS, CRM, booking engines and more, all under one roof.
The result? More direct bookings, streamlined operations and a single hotel ecosystem built for the way hotels actually work today.
Our loyal SHR customers who are now part of Access Hospitality
Providing over 2000 hoteliers worldwide with AI-powered software solutions
hotels served
Top %
of Google’s digital marketing partners in 2025
+
Countries
Operations in over 70 countries
The benefits your hotel will see with integrated technology
The benefits your hotel will see with integrated technology
Having a tech stack that is connected and seamlessly communicating behind the scenes is what will take your hotel operation to the next level. With Access Hospitality and SHR’s integrations, you can achieve more with your tech to drive revenue and keep guests happy.
Seamless hotel tech connectivity
Say goodbye to your systems working alone and welcome a unified platform that takes away those frustrating moments of uncertainty. With real-time reporting and insights between your departments, your teams will always stay connected to see:
- Updated guest profiles
- Room availability and reservation rates
- Accurate revenue insights
- Faster reporting and data insights
Get more personal with your guest experiences
Data that is unified and talking to each other will enable you to understand your guests on a deeper level. This can allow you to:
- Create smarter email campaigns
- Tailor offers to guest behaviours
- Drive more upsell revenue
- Strengthen your brand loyalty
Optimise revenue with real-time insights
Real-time insights will be your best friend when it comes to maximising your revenue opportunities. Powered by real-time data, you can:
- Make faster pricing decisions
- Optimise your distribution channels
- Reduce use of manual spreadsheets
- Generate accurate forecasting
Seamless operations with automation
Automation is a game-changer when it comes to creating seamless hotel operations. When everything is working and flowing together, your teams will feel more connected and on the same page. When your operations are in sync, you will see:
- Fewer mistakes
- Faster check-ins
- Accurate and simple reporting
- More time to focus on guests
Streamline your hotel operations with our AI-powered software
Our suite of AI-powered software tools are here to help you maximise revenue, streamline operations and boost profits.
With our new home in Access Hospitality, we will continually improve our smart hotel software offerings for hoteliers across the world. From AI-powered booking engines, hotel channel distribution and digital marketing services, we are driven to deliver the best hospitality software services to redefine the hotel industry landscape.
Accelerate your hotel profit with SHR
Discover how our hotel software products will transform your hotel offerings with new and improved software solutions that are now powered with Access Hospitality’s capabilities:
- Take your hotel services to the next level with our advanced CRM system that understands guests’ preferences, behaviors and requirements.
- Drive direct bookings and boost conversion rates with our AI hotel booking engine designed to turn clicks into stays.
- Our website design and digital marketing services help you personalise your online offerings to boost upsell opportunities and keep guests coming back for more.
- Take control of your reservations with our CRS which acts as your central hub to manage, distribute and enhance your bookings.
- Provide real-time forecasting and pricing data to keep track of revenue goals using our AI-driven RMS platform.
Explore our AI-powered hotel software solutions
Hotel revenue management system
Manage revenue in one place with our hotel RMS, providing you with a comprehensive understanding of your hotel’s performance.
Hotel digital marketing
Get your hotel on the map with specialized digital marketing services covering SEO, PPC and more.
Hotel website design services
Elevate guest acquisition with a website that converts by using our specialised web design services.
Hotel customer relationship management
Manage your customer relations in one place with our hotel CRM to give you a comprehensive understanding of each guest.
Hotel central reservation system
Elevate your guest acquisition with our hotel CRS which converts shoppers into paying customers.
Why our customers choose SHR hotel solutions
Thanks to Access SHR’s advanced functionality, intuitive design and unparalleled support, we’ve successfully grown our direct booking channel into the cornerstone of our revenue strategy while maintaining an exceptional guest experience.
We absolutely would recommend digital marketing through Access SHR. It is so helpful to work with a digital team who is familiar with our booking engine and CRM and able to optimise campaigns around them. The communication and reporting from the team are always timely and easy to understand.
SHR CRM is the only CRM we found that could integrate with our existing stack and allow for a custom-made experience.
SHR services are like having another employee on our staff. The best customer service in the business by far. Thank you!
A new era for hotel technology is here
The union of Access Hospitality and SHR is not just another acquisition agreement. It is an innovative move to give current and new hoteliers the chance to have integrated technology solutions that provide:
- Accurate data
- Smoother operations
- More revenue opportunities
- Supportive provider that understands your needs
As SHR joins our ecosystem of hotel technology solutions, we have the tools to give you simple, smart and connected tech that is built and designed tailored to your needs.
Welcome to the new era of hotel tech with Access Hospitality and SHR.
Level up your hotel operations with SHR, at Access Hospitality
FAQs
Why has SHR moved to Access Hospitality?
Both companies thrived in different areas of the hotel industry with Access Hospitality focusing on operations and service, while SHR leads in channel distribution, revenue and reservations. Together, they've removed the need to juggle multiple providers giving you a single, fully connected hotel technology ecosystem.
Will this affect my data security?
All customer data remains protected and compliant with applicable data protection regulations, including GDPR. Security standards will be maintained or enhanced.
Will the new website be easier to navigate?
Yes, the new platform will provide a more intuitive and modern user experience with improved search functionality and better content organisation.
Why is this partnership such a big deal for hoteliers?
Your teams need access to data in real-time to understand how the hotel is performing, which guests are most profitable and what the true drivers for revenue are. Without connectivity between systems, it makes it hard for you to deliver the personalised and seamless experiences that guests today expect. The solution? A partnership between two intelligent hotel software providers who remove these challenges and instead help you:
- Integrate your CRS, CRM and digital marketing systems in one place.
- Unify real-time data and insights.
- Understand guest behaviours, preferences and requests.
- Automate admin tasks and gain full visibility in your hotel performance.
What’s next for hotel tech?
Hotel technology is coming in thick and fast, with no signs of slowing down. However, the hotels that stay ahead with the right integrations will be the ones reaping the benefits of automated systems and smooth operations working behind the scenes.
Tech is more than making your hotel work more efficiently. It is about staying ahead of the curve even when the industry is moving at a rapid pace. The partnership between Access Hospitality and SHR opens new doors for the future of hotel tech but take a look at what it means for other hotel tech providers.