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SHR

Smarter hotel revenue management starts here

Make the most of every booking with a revenue management system that combines real-time data, AI forecasting and human insight to drive better results. 

  • Analyse market trends and guest demand in real time. 
  • Set the best rate for every room, every night. 
  • Boost revenue and occupancy with less manual work. 

Trusted by leading hotels across the UK 

A revenue management system built for better results 

The complete hotel RMS solution to take control of pricing, respond to demand in real time and drive more revenue from every room.

  • Maximise revenue and occupancy – Let intelligent pricing rules respond to demand and shifts in the market automatically.  
  • Save hours of time – No more manual pricing changes, let our system handle updates across channels in real time. 
  • React faster to market changes before your competitors do- Track live demand, competitor pricing and booking trends from one simple dashboard. 
  • Forecast with confidence, not complexity – Use historical and real-time data to generate pricing recommendations that work. 

Powerful tools to take control of your hotel revenue

From dynamic pricing to smarter forecasting, here’s what our hotel revenue management system helps you do best. 

Dynamic pricing automation 

Automatically updates your room rates based on demand, competitor pricing and booking patterns.

Live demand and market tracking

See what’s happening in your market in real time with clear visibility into booking trends and competitor activity, all in one place.

PMS & channel manager integration

Keep pricing and availability consistent across your website, OTAs and other channels with seamless connections to your PMS and distribution tools.

Centralised dashboard

No more switching between systems - manage all your pricing, forecasting and reporting from one intuitive dashboard.

Multi-property support

Easily oversee pricing and performance across multiple locations, with controls that work just as well for one hotel as they do for a group.

Customisable pricing strategies

Set up flexible rate rules, create exceptions for busy periods or events and tailor strategies to fit your hotel's unique goals.

Ready to take control of your hotel’s revenue strategy?

FAQs

Is your revenue management system suitable for independent hotels as well as groups?

Yes, our RMS works for properties of all sizes, from boutique hotels to large multi-site groups and with tools that scale to fit your needs.

Can I set my own pricing rules and strategies

You can customise pricing strategies to match your goals, whether you're adjusting for events, seasons or lead time.

Will I still have control over pricing decisions?

Definitely. You can choose to fully automate, receive recommendations or set manual overrides; your pricing stays in your hands.